The 32nd Qingdao International Beer Festival was held in Qingdao West Coast New District from July 22nd to July 30th, 2022. With the theme of "Ocean", large-scale live programs and commercial activities on the cloud were planned. Among them, live programs include beer lounge, cultural and sports activities, online live interaction, "Cheers to Qingdao and the world" and so on. , surf the Internet from 8: 00 to 10 every night.

Online business activities include "Qingdao International Beer Festival, JD.COM Beer Festival" and other joint activities. , create a special consumption session of "Cloud Beer Festival", open a self-operated flagship store of Qingdao International Beer Festival on platforms such as JD.COM, Taobao, Aauto FMCG and Tik Tok, and launch more than 100 products from more than 30 merchants.

Holding Oktoberfest online is an innovative move to highlight the city image and fashion vitality of Qingdao West Coast New District. As one of the top ten festivals in China, Qingdao International Beer Festival has developed into one of the world-famous beer festivals. Since 20 15 landed in Qingdao West Coast New District, the brand of Qingdao International Beer Festival has been continuously enriched and surpassed, and the city card of "Beer City" in Qingdao West Coast New District has become more and more brilliant.

As one of the largest beer theme squares in the world, Golden Beach Beer City has become an important cultural landmark in Qingdao West Coast New District. Tsingtao Brewery Time Coast Craft Beer Garden, Qingxi Golden Beer Experience Hall, Phoenix Lane Leisure Food District and other beer and food formats, Neverland Amusement Park, "Qingdao Gift" naked-eye 3D, beer culture museum and other cultural and entertainment formats. Shopping experience formats such as "Ha Jiu" base camp, HI Shopping cross-border e-commerce duty-free mall and Wenchuang market are rich and colorful.