First, the graphic designer enrollment target:?
(1) People from all walks of life who have a strong interest in advertising graphic design and are interested in becoming an excellent advertising designer. ?
(2) Persons with high school education or above and with unsatisfactory working conditions at present; ?
(3) people who have never found a satisfactory job, have no skills or lost their development direction; ?
(4) Graduated from the Department of Design, with no practical experience and unskilled computer software operation; ?
(5) People who like the design industry and want to own their own company or studio; ?
(6) people who want to engage in design, decoration, exhibition, real estate and other industries.
Second, the thematic knowledge of print advertising and market analysis:
(1) Corporate image planning: logo VI. Manual, design and production. ?
(2) The whole process of book design and printing technology:
(3) Calendar: graphic design and renderings. ?
(4) Packaging: application of packaging materials, paper structure design, graphic design of packaging, renderings, technology and operation. ?
(5) Making picture books and designing newspapers. ?
(6) Design and manufacture of handbags. Random talk on trap technology. ?
(7)POP advertising poster, poster design, display board design, menu, retouching, silhouette, business card and scanning. ?
(8) Design and production of newspaper typesetting. ?
Third, graduation design guidance:?
Proposition creation+free creation: high-intensity and high-density training methods: comprehensive explanation, appreciation of excellent works and students' self-evaluation; Design director experience, simulated advertising company.
Working environment and workflow, so that students can get started quickly.
Fourth, graphic design learning content?
Stage: Artistic Foundation and Three Constitutions
1, sketch-through this stage of teaching to improve students' art observation ability, you understand the concept of light and shadow, composition, proportion, realism, the relationship between light and shade, Liu.
Improve students' artistic accomplishment and aesthetic ability.
2, color-through this teaching to improve students' keen color observation ability and rich color perception ability, as well as the basic understanding of color, improve the use of color.
Ability to express design ideas.
3. Plane composition-It aims to familiarize students with the flexible use of design elements such as points, lines and planes, and improve their artistic handling ability by learning the laws of formal beauty.
Enhance the decoration of graphic works.
4, color composition-through the study of color knowledge, let students know the hue, lightness and purity of color, improve students' visual communication ability, and carefully understand color.
The concept of basic knowledge and spatial mixing can not be used in general color matching, thus cultivating students' color perception ability.
5. Patterns-Through this stage of study, students can understand the design and production of independent patterns, two-way continuous patterns, four-way continuous patterns and combined patterns, and at the same time cultivate lean learning.
Exquisite learning attitude.
The second stage: computer software learning
1, Photoshop: ps for short, is the most commonly used image processing software in design and network industries, which integrates image scanning, editing and modification, image beautification and image synthesis.
Can be combined into one. In addition to the print advertising industry, the application has been extended to photography, indoor and outdoor design, fashion design, industrial design, web design, software interface design and even.
Fashion entertainment, office applications, etc. As a modern person, how can you not understand ps?
2.CorelDraw: The most commonly used vector drawing typesetting software in print advertising industry. Its extraordinary design ability is widely used in trademark design, posters and color pages.
, picture books, product packaging, floor plans, construction drawings, renderings, cartoons, illustrations, typesetting and color separation output and many other fields, the application has been extended to
Indoor and outdoor design, fashion design, industrial design, web design and even office applications. ?
3.Illustrator: AI for short, is a professional vector drawing software and an industry standard vector illustration software for publishing, multimedia and network images. With its powerful function and body
User-friendly interface accounts for most of the global vector editing software. According to statistics, 37% of designers around the world are using Adobe Illustrator for artistic design. Illustrator has completely occupied the field of professional printing and publishing?