On November 17, 2018, the Toutiao Vitality Conference was held. The Toutiao mini program, which has been attracting the attention of developers, was finally officially launched, and the traffic entrance and traffic source were finally announced.

In these three minutes, Toutiao Mini Program showed its 8 traffic entrances, article details page, micro headlines, short videos, search, account homepage, personal center, wallet and information flow advertising space .

1. Everyone should be able to imagine the entrance to the article details page. Kuaiyong, Alipay, and WeChat all have corresponding mini program entrances in graphic articles, and Toutiao, which provides information, is no exception.

2. The presentation form of the Weitoutiao mini program is similar to the display of Weibo products. "Go and see" below the Weibo content can jump directly to Taobao. There are also mini programs below the Weibo content. Click to jump directly.

3. There is a mini program button on the right side of the mini video. Click it to jump directly. The reason why this entrance deserves everyone's attention is that Douyin, as the trump card product of Toutiao, can jump to the mini program to complete purchases, monetize or attract new users when viewing short videos. This is great for creators, developers and users. It has considerable appeal.

4. The search entrance is crucial for mini programs. However, the headlines that just released the mini programs also showed that some mini programs cannot be searched. This can only wait for continued optimization in the future. .

5. The mini program entrance in the personal center displays the mini programs that have been used recently, which is considered a useless entrance.

6. "My Wallet" in the personal center also has entrances to many mini programs. Currently, the mini programs in "Other Services" in the wallet include Maoyan Movies, Xiaomi Mall, and 58 Local Life. Serve three small programs. This inevitably makes people think of the "third-party services" in WeChat wallet. WeChat gave this prime VIP position to its allies and hatched more than one listed company.

However, unfortunately, the "Today's Games" portal in "My Wallet" still recommends traditional games. I wonder if mini-games will also appear in this portal in the future.

7. The mini program owned by the creator of Toutiao will be displayed at the bottom of the account homepage. For fans who follow Toutiao, this is an entrance that can get enough exposure.

8. The information flow advertising space is a surprise enough for developers. As the mainstream echelon of information flow advertising revenue, Toutiao may use intelligently recommended information flow as incentive prizes to attract more developers. ***Build an ecology.

At present, there are not many mini programs launched in the first batch. In addition to Toutiao Store, Maoyan Movie, Xiaomi Mall and 58 City Life Assistant, more mini programs are still in internal testing. Chen Lin, the new CEO of Toutiao, revealed that the Toutiao mini-program will also launch mini-programs such as Dianchedi, Ctrip, Taopiaopiao and Dingxiang Doctor in the future.