When it comes to Hangzhou cuisine

What is the first thing that comes to your mind?

West Lake vinegar fish?

Pata'er River?

Do you think Zhejiang cuisine and Hangzhou cuisine are delicious?

Recently, the news that "Hangzhou is offering a reward of 1 million yuan

to get rid of food deserts" has been spreading on the Internet

Netizens started arguing in the comment area

Some old Hangzhou residents support Hangzhou cuisine, saying, "Hangbang cuisine has always been delicious since I was a snack."

Another group of people said that there is no delicious food in Hangzhou, and it is ranked among the top three delicacies. That is: KFC, McDonald's and Bobby's Buns.

So, are the officials really offering a reward?

The relevant person in charge of the Hangzhou Municipal Commerce Bureau responded to the upstream news reporter: "The so-called 'Hangzhou is offering a reward of 1 million for ideas to get rid of food deserts' and other untruths are caused by the self-media's ignorance of the truth, taken out of context, and spread rumors."< /p>

Screenshot source: Zhejiang Daily

Hangzhou offers a reward of 1 million to escape the food desert?

Relevant person in charge: The online text is inaccurate

According to upstream news reports, on March 29, the Hangzhou Municipal Commerce Bureau held a special meeting on "Promoting the High-quality Development of the Catering Industry and Promotion Work" ". It was proposed at the meeting to organize the formulation of Hangbang cuisine standards, encourage relevant industry associations and Hangbang cuisine master studios to participate in the formulation of cuisine standards, and encourage relevant social groups and enterprises to formulate Hangbang cuisine group standards and enterprise standards. For units that take the lead in formulating international standards, national standards, industry standards and group standards for Hangbang cuisine, after the relevant results are released or filed by the standardization administrative department, they will be given no more than 1 million yuan, 300,000 yuan, and 200,000 yuan for each item respectively. A one-time reward of RMB 200,000 and RMB 200,000.

At the same time, we will strengthen the transformation of Hangbang cuisine's classic dishes into pre-made dishes and Hangbang cuisine's innovative works into catering products, encourage catering companies and food companies to increase research and development efforts, build product matrices, and encourage those registered in Hangzhou If the annual sales of operating enterprises selling Hangbang menu products exceed 50 million yuan, 100 million yuan, and 200 million yuan for the first time, they will be given rewards of no more than 250,000 yuan, 500,000 yuan, and 1 million yuan respectively.

In terms of specialty snacks, we will create strong IPs such as cypress wrapped with green onions, Dingsheng cakes, spring rolls, and Hangzhou steamed buns to form a Hangzhou specialty food landmark and create a new consumer brand that young people will remember and be willing to share. . Leverage Hangzhou’s advantages as an “e-commerce capital” and “live broadcast base” to carry out regular publicity through media platforms.

However, relevant content has been labeled with labels such as "1 million yuan reward" and "get rid of food desert" on the Internet, which has attracted widespread attention and heated discussion. Regarding the statement that "Hangzhou is offering a reward of 1 million yuan," the head of the relevant department of the Hangzhou Municipal Commerce Bureau responded to reporters: "This is the content of the draft for comments. We did mention this idea at the special meeting."

< p>The person in charge said: "The award standard comes from the 2022 "Hangzhou Standardization Project Funding Management Measures", which mentions that leading the formulation and completion of international standards, national standards, industry standards, "Made in Zhejiang" standards and group standards Units will be provided with subsidies of no more than 1 million yuan, 300,000 yuan, 200,000 yuan, 200,000 yuan, and 200,000 yuan respectively. On the other hand, the consultation draft still needs to be approved by the municipal government after it is completed according to the procedures. , can be officially released. The textual expressions on the Internet are inaccurate and obviously misleading.”

However, Zhejiang really formed a research team

< p>Go to Jiangxi and Hunan to eat rice noodles and drink milk tea

According to Zhejiang News reports, after the government organized a group to go abroad to grab orders, Zhejiang made another surprising move - a group went to Jiangxi and Hunan to eat rice noodles and drink milk tea. This has to remind one of the other names given to Zhejiang on the Internet - "food desert" - in addition to ridiculing "boss per capita". Is Zhejiang dissatisfied and going to fight back?

The relevant person in charge of the Zhejiang Provincial Department of Commerce readily admitted that the Zhejiang cuisine industry is indeed not strong enough. The main problem is that the play style is scattered, not uniform enough, and the impression is not deep enough. "There are many famous dishes and snacks, but if you try hard, it's like clenching a fist and using all five fingers, but it's empty inside."

Take the famous Hangzhou dish West Lake Fish in Vinegar. Generally speaking, it is up to the merchants to figure out what kind of fish to use and what the cooking steps should be. If a foreign tourist by the West Lake is unfortunate enough to enter a restaurant that has not done much research on this dish, then from now on, one more person will say that this dish is "unpalatable".

So this research trip is mainly to study articles about how others cook, and to clean up the "grievances" of Zhejiang cuisine.

Some people expressed that "Hangzhou is not a food desert"

But they were criticized by thousands of comments

A fan left a message saying that she had read a few words on Xiaohongshu I briefly expressed that "Hangzhou is not a food desert", but I didn't expect to be criticized by more than a thousand comments. She helplessly laughed at herself and said: "I actually found the traffic password."

As for the "food desert" remarks, the relevant person in charge said: "Hangbang cuisine originated in the Song Dynasty and has a history of nearly a thousand years. The problem of starting something from scratch is the problem of how to improve it. Hangbang cuisine has a long history and inclusive urban characteristics, and is the foundation and signature of Hangzhou's catering industry.

Taking advantage of the Asian Games, we also sincerely invite friends at home and abroad to come to Hangzhou to watch the Asian Games, taste Hangbang cuisine, and provide valuable suggestions for the high-quality development of Hangbang cuisine. ”

Many places have also revitalized local cuisine

According to Jimu News, in recent years, similar actions to revitalize local cuisine are not uncommon. On April 21, 2022, Shandong Provincial Business In reply to a "Suggestions on Promoting the Further Revitalization and Development of Shandong Cuisine", the Department said, "In recent years, our province has actively promoted the innovative development of Shandong Cuisine, formulated and improved the "Shandong Cuisine Standard System", and cultivated 30 key catering brand enterprises. A lot of fruitful work has been done around the cultivation of Shandong cuisine skills, the promotion of Shandong cuisine, and the revitalization and development of the Shandong cuisine industry. ”

On February 8, 2022, it was mentioned at the Henan Provincial Culture and Tourism Work Conference that “Revitalization of Henan Cuisine” is an important part of the cultural and tourism work map, and will draw lessons from Zhejiang Province’s “Hundred Counties” The successful model of "Thousand Bowls" will vigorously promote the revitalization of Henan cuisine and promote "Henan cuisine" to stand out from the industry. Support Changyuan to build the hometown of national chefs into a national hometown of gourmet food, support Xinyang City in exploring new paths for gourmet B&Bs, and promote Xinyang cuisine industry

In 2018, the General Office of the Hubei Provincial Government issued the "Opinions on Promoting the Innovative Development of Chu Cuisine", which clearly unified the abbreviation of Hubei cuisine as "Chu Cuisine" in order to create The trillion-dollar industry of Chu cuisine has allowed Chu cuisine, which is characterized by "a land of plenty, good at steaming and simmering, based on freshness and fragrance, and integrating all directions", to be brought to more dining tables. To this end, the "Chu Chef" training program has also been launched, with plans to start in 2022. By 2025, the province will have trained more than 80,000 people, directly driving 250,000 people to find jobs and start businesses. In 2022, more than 20,000 "Chu chefs" will have been trained.

Data show that in 2021, the country's catering industry will become more popular. With revenue of nearly 4.7 trillion yuan, the market size is expected to reach 5,563.5 billion yuan in 2025. It can be seen that behind local cuisine is a big stage for catering and an important engine for the tourism economy and GDP.

What do you think is most impressive about Zhejiang cuisine?

Do you think Hangzhou is a food desert?

This article is compiled from Chao News, Zhejiang News, Upstream News, Jimu News, etc.

Source: Shangguan News