To design a complete standard character, it should have the following functions: 1 Visualize the enterprise name. In fact, this is to transform the enterprise name into a visual image, create an aesthetic psychological atmosphere, and strengthen the recognition and recognition of the enterprise logo. 2. Being able to convey the identity and internalization of corporate image with emotion is inseparable from emotional infection and communication. Through the artistic effect of standard fonts, the corporate image is transformed into an emotional experience, so that employees and the public can accept and identify with the corporate identity in a subtle way. 3. It can reflect the overall management style of the enterprise. Because standard words are widely used, whether an enterprise is stable, bold, innovative or enthusiastic can be reflected in the design of standard words. The design of standard fonts must be carried out in accordance with scientific and reasonable procedures and aesthetic visual requirements, so as to create font shapes suitable for enterprise style and express the overall style of enterprises. 1, investigation and analysis Before designing standard words, enterprises should start to collect, sort out and analyze their existing names, trademarks, competitors' standard words and other information. 2. The specific modeling of enterprise standard characters is actually based on the overall planning of enterprise name font based on the investigation of enterprise status and the future expectation of enterprises. There are mainly the following aspects: First, determine the font of the enterprise name. The second is to determine whether the standard font is a fixed male or female, or to determine other fonts with different light and shade according to the specific situation. The third is to determine the writing method of enterprise name. The fourth is to determine the size, compactness and bending degree of the font. 3. The blur and correction of fonts are the same as the enterprise name. After the font framework is built, it is necessary to correct the wrong font concept. Error correction includes the following aspects: First, correct the thickness of lines. The second is the error correction of points and lines. When the point of a circle is the same as the width of a straight line, the circle is slightly smaller than the straight line visually, so when writing the point, it should be slightly enlarged to look like a straight line. The third is to correct the wrong view of black and white lines. The fourth is to correct the wrong view of the square. Fifth, correct the illusion that the horizontal line is equally divided. In the process of designing standard Chinese characters, enterprises should pay attention to the following problems: 1, the design of standard Chinese characters should pay attention to creativity and beauty. 2. The design of standard characters should have rich connotations. 3. Standard words should be easy to identify and pleasing to the eye. 4. The design of standard fonts can be applied to all advertising media.
Standard Font 2: Logo Design Specification Logo can never be achieved overnight. It looks simple, but it really takes a lot of time to polish and modify, especially when you want to design an unforgettable set of high-quality LOGO. Logo design specification belongs to the basic part in the first part. Include 1. Logo graphic design and creative description II. Chinese standard font 3. English standard font 4. The full name of the company is in Chinese and English standard font 5. Standard color 6. Logo and Chinese-English combination 7. Logo is placed upside down. Marking scale and drawings 9. Logo Chinese and English drawings 10. Chinese and English print the specified font 1 1. Disable combination 65438.
In a complete design system, the standard font, standard color and logo in VI design are the soul of a qualified design work, but it is impossible to achieve good design results only by these three. It seems that people's attention ignores the importance of auxiliary graphics and colors. So, which is more important in VI design? The following design company analyzes the role of the three in the publicity plan. First, the role of auxiliary graphics in VI design One of the most important rules in VI design principles is that the designed graphics should be able to generate the imagination of enterprises and brands. In order to make the overall design image more powerful, have a stronger visual impact, and make the visual effect more artistic, even have a sound effect, auxiliary graphics are required. In the works designed by VI design company, auxiliary graphics can extend the brand concept and make the logo and standard font more recognizable and unified. Second, the role of standard fonts and logos in VI design When promoting enterprises, in order to let consumers remember themselves, VI design companies will add many fonts with unique visual experience and put them in a conspicuous position. According to the survey, this practice will stay above 10, not just simple graphics or simple words, which can increase consumers' scores when choosing their own products. The role of logo is easier to understand. There are many forms of corporate logo, whether it is text or logo. A recognizable logo can make consumers have enough associations. Third, VI design needs a combination of the three. The auxiliary graphic in VI design is a very important design element in the visual recognition system, which sets off the logo, complements the standard font and matches the standard color. So for VI designers, who is the more important of the three elements and who can catch users' eyes better? Only when three elements exist at the same time can we create excellent design works. Finally, VI Design Company reminds VI designers that if they want to do a good job in design, they need to understand the culture, brand characteristics and ideas of the company they have taken over, and more importantly, they need to handle the relationship between auxiliary graphics and the other two, so as to be in a balanced state. If a work focuses on which aspect, whether it is too many words, too many auxiliary graphics or too many signs, the visual sense of the overall design work will not be beautiful, and so on.