We should pay attention to the types of Internet China copywriting. Different types of writing methods and application scenarios are different. Understand the types of copywriting and what kind of copywriting to use in different situations! One: initiative gives consumers a specific reason to choose or prefer your product. The focus of this kind of copywriting is to integrate the value of your product into this specific scene. Let consumers instantly feel the benefits of using your products in this scenario according to the description of your copy! You are almost as valuable as your competitors. What you need to do is to be more careful in copywriting than your competitors. Specifically, it is necessary to observe users' lives more and actively help users to create scenes using your products. For example, you are selling weighing scale. In fact, what everyone can do is basically the same. The key question is how can you let consumers choose your products? Generally, what weighing scale sells is to lose weight! If you say that precision makes health walk with you, this scene is very specific, and users can easily present the picture described in this copy in their minds. More convincing than direct weight loss! People are often sensory animals, and vivid and experiential scenes will be easier to understand and accept than abstract words! Two: the characteristics of suggestive copy do not directly explain their true intentions, but attack by innuendo, so that users can observe the product scene in a suggestive way. For example, many businesses think that e-commerce is not easy to do until they pay attention to e-commerce reform. It does not mean that the e-commerce platform is not good, and the second business pays attention to e-commerce reform. Then should I go and see! As long as they think of these two points, the purpose of this copy will be achieved! Three: strength-oriented, straight to the point, creating feelings for consumers with excellent product functions, performance and quality, I am right! Compared with other businesses, your products are really outstanding. It's better to have a feeling that people don't have me and people have me! Then focus on the value presentation of the product. For example, there is a relatively hot Gree air conditioner of Sister Dong recently. I believe that most people should be familiar with the following copywriting: Gree air conditioning, mastering the core technology! The message conveyed by this copy is very clear. As an e-commerce product, air conditioners have technical requirements! Good technology will definitely have good air conditioning. The weight behind the word "core technology" can be understood by almost everyone. So, what do you think of an air conditioner with core technology? This kind of copy is not written casually. Sister Dong's Gree really has the strength to match the copy. *** 13 international leading technology, with a total of 22,597 patents applied, including 83 invention patents10. If your product is strong, you must show it. After all, it takes hard work to strike while the iron is hot. No matter how you write the copy of the product, it is the product itself that ultimately gives the user experience! An excellent product itself is the best copy! Four: Although the copy of the dream is empty, it can stimulate your dream. Attract your voice at the level of values! This kind of copy is more suitable for products with high brand awareness. Because the quality of products at this stage is reliable, everyone's competition has gone beyond the product level. Entered the stage of brand differentiation positioning and presentation! For example, Vanke, there is no skyscraper in the world, which is higher than the Temple of Heaven! For example, modern conquest, all those who are dissatisfied with the tonality of the target group and have a strong desire and ambition to conquer! In fact, as long as any man sees this advertisement and the picture of the car, there is basically no temptation! As long as it's not about money, this tonality is likely to produce a curse and become the master of Tucson! Product copy is the embodiment of product value, a bit like a good copy of three points can be four or two thousand pounds! And choose the appropriate copywriting type for copywriting. Communication and the final effect will have a certain degree of influence!