1, cost-oriented pricing method.
Cost-oriented pricing method is a pricing method based on product unit cost and expected profit.
2. Demand-oriented pricing method.
The price elasticity of demand refers to the response of commodity demand to price changes. If the price changes slightly and the demand hardly moves, it is said that the demand for this commodity is inelastic; If a small price change causes a big or big change in demand, it is called demand elasticity. The method of determining the price according to the difference between market demand and consumers' perception of products.
3. Competitive pricing method.
By studying the production conditions, service conditions, price levels and other factors of competitors, enterprises determine the pricing method of commodity prices according to their own competitive strength and reference to the relationship between cost and supply and demand. In order to encourage customers to pay off the payment as soon as possible and buy in large quantities or off-season, enterprises adjust the basic price as appropriate. This kind of price adjustment is called price discount and price discount.
Customer pricing method:
Since ancient times, it has been the seller's offer and the buyer's counter-offer. Can the buyer bid first, on the other hand? For example, the price of food in restaurants has always been determined by the owner, and customers can only order according to the menu and pay at the price. However, there is a "Mirio Family Restaurant" in Pittsburgh, USA. On the menu of the restaurant, there is only the name of the dish, but no price.
Customers pay according to their satisfaction with the food, no matter how much, the restaurant has no objection. If customers are not satisfied, they can not pay. But in fact, most customers can pay reasonably or even more. Of course, some people pay less, or even gobble up a meal and leave without giving a penny. But that's only a handful.
At present, it is nothing new for customers to set their own prices in China. This kind of restaurant has appeared in some cities, but it has not been successful after operation. It seems that the use of this method must also pay attention to the sales conditions and sales targets, after all. Some people's quality is still not high.