Talking about the story of making a fortune by investing in a fast food restaurant not long ago, Huang Xiaogang immediately smiled and said, "There is no secret. In fact, my investment in fast food restaurants is speculation. Just like in the financial crisis, you buy a company on dips and sell it for a while to make a difference. "
Opportunities belong to those who are prepared.
Like many white-collar workers, Huang Xiaogang, who currently works in the media with a monthly salary of only about 4,000 yuan, feels that just finding a job can't meet his own needs, so he has been looking for opportunities to do some business to make money.
One night in July this year, Huang Xiaogang came to a friend's house in Xiancun. When passing by the door of a fast food restaurant, he noticed a notice to transfer the store, with a top fee of 7000 yuan. After observation, he found that this 13 square meter shop was a little hidden and shabby, but it was surrounded by buildings and desks such as Tianhe Computer City, and the transfer fee of several thousand yuan was still very worthwhile. After a night of careful thinking, Huang Xiaogang discussed the next few days with friends who are familiar with the surrounding environment and found that the original operation mode was problematic.
They don't know their own propaganda and can't find the target market. They almost only do the business of migrant workers living around them. Therefore, Xiaogang feels that he can come back to life-the target market is changed to: white-collar workers who order office takeout.
Without delay, a few days later, he and his boss reduced the price 1000 yuan and bought the store for 6,000 yuan. The contract expires in half a year. Then with more than 20,000 taxes and industrial and commercial expenses, he paid 30,000. Photo: Fast food restaurants, like stocks, can buy low and sell high.
Let fast food restaurants "turn over a new leaf"
After leaving the store, the first thing Huang Xiaogang did was to spend more than 7000 yuan to decorate the facade, because he felt that the hygiene and environment of the diet were very important. Then order uniform fast food clothes for all waiters and food delivery staff, because they are the image ambassadors of the store, and the total cost of 10 people is only 400 yuan.
Next, of course, he thinks the most important step: advertising. In addition to sending his own staff, he said that it is more important to send friends in the writing arm to publicize him and distribute leaflets on rice recipes to white-collar workers. First, it is the opposite Kanazawa Building, and then it extends to the AEC Automobile City in the north of Tianhe, with a writing arm at the top of the column.
He said with great certainty: the most important thing is publicity. Even though many people think that your food is not necessarily delicious, they only know your family and will still buy your products. And the most important reason why I can promote it so well is to rely on my friends. As soon as we had lunch at noon, they invited many colleagues to order rice with us, and recommended that it was delicious and cost-effective.
When it comes to price, Huang Xiaogang thinks that the products of fast food restaurants are "the consumption of migrant workers and the enjoyment of hotels". Meals range from 4 yuan to 8 yuan. He also asked chefs to change dishes every week, including four flavors of Yunnan, Guizhou, Sichuan and Hunan, to meet the different needs and freshness of white-collar workers. Writing was very popular at that time, and it certainly attracted the enthusiasm of nearby residents.
However, he said that more than 70% of his business comes from takeaway. In addition to the price and dishes, he believes that the most important thing in the take-away fast food business is "delivery speed". Because he also writes and works, he understands the psychology of consumers: "When ordering takeout, he is usually hungry. At this time, if you send food to them as quickly as possible, they will easily think of you every time they are hungry. " Therefore, Huang Xiaogang divided the food delivery staff into routes to deliver food. He asked the delivery man to deliver the food within 20 minutes.
The operation of the store immediately changed completely, with a monthly turnover of about 48,000 yuan and a monthly net profit of more than 3,000 yuan.
Using personal connections is the key.
Soon, after operating for three months, he also felt that the trivia of fast food restaurant was very tired, and there were too many things to worry about when doing this shop. He wanted to try, so he had the intention of transferring. At this time, I happened to meet a person who really wanted to do business in this store, so Huang Xiaogang quickly sold it for 76 thousand.
After deducting the original transfer fee of 30,000 yuan, Xiaogang not only got the transfer fee difference of nearly 40,000 yuan, but also earned a profit of more than 3,000 yuan per month during the operation period, and earned a net profit of more than 50,000 yuan in three months.
To sum up, Huang Xiaogang thinks that the most important thing in doing business is flexibility, knowing how to make use of personal connections and know how to do publicity by himself. After selling the fast food restaurant, Huang Xiaogang wants to try to open a bar. But if you really want to open it, you must be on Jiang Yan Road. Because bars pay attention to customs, mainlanders or foreigners who come to Guangzhou must want to feel the scenery along the river, so it is very popular to make bars here.