The importance of writing

Writing is a skill that everyone can master, and it is something that everyone cannot avoid. When you go to school, writing is indispensable for homework, exams, and compositions; when you go to work, making reports, making plans, writing summaries, sending emails, communicating on WeChat, etc. are all inseparable from writing. The strength of this skill has become an important criterion for determining your ability.

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About writing

Many people think that "good writing" means a good writer, as if writing is all that is required If you are good at it, you can flexibly control various works, and you have even reached a certain height. In my opinion, good writing is just the foundation of writing.

Good writing refers to the proficiency in the use of words. To evaluate the quality of writing, it mainly depends on whether readers are comfortable reading, including smooth sentences, rigorous logic, clear expressions, and the use of punctuation marks. In my opinion, writing is like a person's appearance. It can be the icing on the cake, but it cannot be a help in times of need. If you do well, you will have no success, and if you don't do well, there will be mistakes.

Writing is better to point directly to people's hearts than to be smooth and flowing; it is better to hit the nail on the head than to be brilliant; what is more important than writing style is content. Even without gorgeous writing style, it can still burst out with power, and "beautiful writing" lacking content is just A beautiful mass of foam, devoid of nourishment or soul.

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About writing aesthetics

Excellent words are always rare, excellent authors less. Most authors have always been troubled and don't know how to write good articles. Before answering the question, I want to ask: "Do you know what is a good article?"

The prerequisite for being able to write a good article is to be able to identify a good article, understand the quality of the article, what is good or bad, and what are the reasons. There is a goal in mind. Only by moving towards the right goal will you not get lost, otherwise it will be blind writing, let alone good writing. It's like a housewife who never reads recipes. After decades of cooking, her cooking skills are still mediocre.

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Daily accumulation

Some sentences make people feel sick every time they read them; some articles , the whole article is full of wisdom; some stories, you can guess the ending just by looking at the beginning; some contents are as boring as clichés.

It’s not that the words don’t live up to expectations, but that the people who write them don’t live up to expectations.

The world is iterating at an unprecedented speed, but many authors think that their past accumulation can last a lifetime. If you don’t read or study, you will always be resting on your laurels. Therefore, the words you write have no vitality and vitality, and are incompatible with the world around you. You look like a greasy middle-aged man who is not enterprising.

In this society where knowledge, thoughts, and cognitive dimensions are all rapidly iterating, if the text is not updated, it will be eliminated by society, and the author will also be eliminated.

Creation must constantly gain the accumulation of life, which includes reading, work, entertainment, communication, and observations of daily life, etc. You need to store these in your brain at any time and apply them between the lines. Lifelong learning and applying what you learn are the source of continuous creation of good articles. This is a test of the times for you and me. If you fail to do so, you will be out.

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A guide

IT, design, operation, accounting... There are cram schools for various positions, but each author can only work alone. Because there is no unified standard for excellent writing, let alone a fixed routine that leads directly to good writing, it is difficult to formulate a teaching syllabus, and it is even more difficult to master this skill in a short period of time.

Writing well is a long process, and the guidance of famous teachers is the key to help you make rapid progress. The reality is cruel. Most people do not have the opportunity or resources to get guidance from famous teachers. It is not easy to meet a famous teacher, and it is even more difficult for a famous teacher to accept you as a disciple.

How to get guidance from top experts? My personal suggestion is to take paid knowledge courses from famous experts. This is a very cost-effective and available way. It includes interpretations of famous works, interpretations of society, interpretations of human nature, etc. It can not only quickly improve our writing skills, but also It can also reshape and improve our knowledge structure, and even have a profound impact on our outlook on life and our outlook on life.

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A good writer is a generalist

Writing is a skill with no boundaries, so there is no limit to learning. The limit, in addition to writing knowledge, also includes: humanities, history, geography, psychology, business, politics, philosophy, etc., which will make your works have blood, flesh, soul, and depth.

Take the first Chinese classic "A Dream of Red Mansions" as an example. The book covers ancient architecture, ancient poetry, business, medicine, cooking, opera and other aspects of knowledge, making this book rich and profound. It is full and thought-provoking, which also reflects the author's profound skill in studying ancient and modern times.

After all, our time is limited. We can deeply study the areas we need most according to our own situation, and we can achieve basic learning in secondary areas. For ordinary authors, obsessing about mastering everything will be exhausting, and Having one specialty and multiple abilities is the best result we can achieve.

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A good attitude leads to good works

We often read articles on public accounts, and what worries us most is Even when you see bad articles, bad articles also reflect the author’s lack of seriousness. No matter how strong or weak your ability is, a serious attitude is the foundation of excellent works. You can only do well if you want to do well.

My opinion on writing attitude: respect your own time and respect the readers’ time.

It is difficult for most people to maintain a serious attitude towards words all the time. This requires the author's love for words. Even if you are not interested in words, at least you can avoid making low-level mistakes in words and sentences.

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Interest and emotion

Maybe you think writing is a very brain-burning thing. Because writing requires using the brain all the time, and humans are animals that hate brain-burning. But for those who like words, they will reach a spiritual climax in their creation, first touching themselves, and then touching the readers.

Because we accept cramming education, we force students to become people who hate learning, reading, and writing. After graduation, their resentment explodes, and they never read, study, or write again. Interested in writing? Doesn't exist!

Interest in writing can be cultivated, but the premise is to cultivate interest in reading. Start by reading comics, magazines, novels that interest you, or a genre that you like, then read books with strong storytelling, and then read some history, humanities, and geography books, and then proceed step by step.

You can try to record your reading gains in words and send them to online platforms to communicate with netizens. As long as you persist, you will be able to feel the sense of accomplishment that words bring you, and then cultivate your interest in writing. .

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Calmness and restraint

What do you think is the relationship between the author and the reader? Do you want readers to listen to you, or do you deliver content to readers? It's like chatting. You keep expressing your feelings, thoughts and opinions. It's very exciting, but do others like to hear it? Others may feel bored, disgusted, or disgusted by it.

Writing articles is not only a process of expression, but also a process of self-promotion. You have to use words to make readers identify with you, trust you, like you, and even worship you.

Many authors like to add definitions to many things in their articles, fill the article with adjectives, and write a lot about themselves, hoping that readers will recognize your point of view. But readers are not fools; they also have thoughts, and articles with extremely subjective will will bore readers.

Excellent authors are calm and restrained. They can restrain themselves from letting their subjective will affect the objectivity of the text, and even let readers experience it themselves. On the contrary, those authors who boast and talk to themselves will surely become clowns walking on the paper.

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Out of the comfort zone

There is a kind of writer called "CV", who is best at Just Ctrl+c Ctrl+v. This kind of people just make a living out of words. In my opinion, everything that is easy to do will be cheap, and those who obtain resources by plagiarism will one day be eliminated.

As workers in attractive writing, we will receive tasks of varying difficulty, and most people are more happy to do simple tasks. For me, it will never be easy to make my work attractive. There is no information for difficult topics, and it is difficult for easy topics to stand out.

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Emotional investment and injury

Sometimes, we will be moved by movies and TV series, and even cry with tears, but we don’t know There will also be emotional damage to the person who wrote the script. For writing, being emotionally involved is a must. When you write about happiness, anger, sadness, and fear, your unconscious emotions will be revealed.

Because a lot of emotion is invested, a lot of emotion is consumed, just like an actor, fully immersed in the process of acting, gathering emotions in an instant, and releasing a lot of emotions.

Without emotional investment, the article will lose its flavor. Just because of emotional investment, the author's emotions and spirit will be damaged. It's like a person has just cried bitterly and is in an extremely depressed state, which is damaging to the body and mind. For writing, this is the price we pay.

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Comprehensive practical exercises

When you come into contact with a style of writing that you have never written before, you will discover the purpose and expression of the article , difficulties and key points are all different. If you are accustomed to one style of writing, you will habitually imitate the cat and the tiger when writing in other styles, and as a result, you will be like the dog in the opposite direction.

Various styles of writing have differences as well as similarities. Through practice, you will master their own writing methods, and even integrate style writing through insights to achieve unexpected results.

For example, the promotion of a tourist attraction can be written as a "product instruction manual", which is both unconventional and lively and interesting; an article about workplace knowledge can be compiled into a story to let readers gain happiness while Gain knowledge at the same time; for example, a promotional copy of liquor can be a deeply rooted poster, which not only promotes the product but also attracts countless fans.

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Cross-border and more possibilities

The old saying goes: "Don't be afraid of a thousand moves, but be afraid of a single move." If you devote all your energy to studying a field, you will be able to master it all over the world, and you will have no worries in your life. Nowadays, this concept will be gradually abandoned by the times. First, every professional skill now has the possibility of being eliminated. Second, if you are proficient in multiple skills, your achievements will be many times that of proficient in one skill. For details, please refer to the following examples:

Writing proficiency = senior copywriter/writer

Writing proficiency + professional proficiency ≈ potential internet celebrity

Writing expert + business expert People + film and television directors ≈ Guo Jingming

Writing master + history master + culture master + cultural relics master ≈ Ma Weidu

Writing master + military master + political master + speech master ≈ Russian President Putin

(The above are just examples, details are not shown)

This is not only a difference in fame, wealth and status, but also creates a larger platform for the work. At this time, what you write The "gold" will shine immediately.

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Accumulation and talent

Accumulation and talent are the two decisive criteria that determine the height of your text. Talent determines the upper limit of your work, and accumulation determines The lower limit of the work. Those who have accumulation but no talent are mediocre people, those who have talent but no accumulation are clowns, those who have neither are useless, and those who have both are masters of writing.

It seems that accumulation is as important as talent, but accumulation can be done by everyone, while talent is only in the hands of a few people. The world is cruel, and mediocre people are often forced to make way for geniuses. Those who preach that "hard work will lead to success" are poisonous chicken soup, destroying those mediocre people who dream of writing.

If you want to make a career out of writing, please think clearly. Being mediocre can only keep you fed, and the probability of getting rich is even lower than starting a business.

The talent indicators in my eyes are: "Word sense, creativity, logical ability, aesthetics, imagination, sense of humor, perception of human nature, observation ability, pattern, restraint, memory, understanding, Integration ability, network sense, love of words, passion, analytical ability, etc., you can rate your abilities accordingly.

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Please think twice before entering the industry

Currently, the market has higher and higher requirements for copywriters, and it will take the average person several years to become one. Copywriting is recognized by the market, so copywriting is not suitable for casual readers. For people who don’t like writing, whether practicing or working, it is a tedious and torturous process.

Salary level: Currently, copywriters have a lower-middle income. More than 85% of people earn between 3,000 and 15,000. Generally speaking, occupations such as planning, operations, marketing, TI technology, and design They are all higher than copywriting.

Must-read for those who are laid off: After working for several years, if your writing skills have been stuck at the level of copying, pasting, and revising, then you should be careful, because interns can do it too, and their salary is higher than yours. Low.

Market demand: Proficient in various genres, with business thinking, active thinking, insight into human nature, and continuous iteration. In addition, it is best to know some planning, marketing, product promotion, sales, channels, SEO, operations, design, video production and other skills, and one can be better than ten.

To sum up, the investment-to-return ratio of copywriting is relatively low, so please consider carefully when entering this industry.

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Creation is like starting a business

If creating excellent written works is compared to starting a business successfully, then the creative process is like starting a business. process.

At first: It’s a good idea. In your eyes, as long as you write it down, it will be amazing, just like your vision for the future at the beginning of starting a business.

Implementation: You will encounter various difficulties and problems, such as not knowing how to write, insufficient expression ability, no information, etc., just like the difficulties when starting a business, which will bring you great challenges.

Icebreaker: Most people will stop at difficulties, while a small number of people will face the difficulties head-on and use their best to solve the difficulties one by one. However, this process is long, painful and difficult to succeed. Eventually most people will be eliminated.

Intoxication: Face difficulties, be enthusiastic, break through difficulties, and suddenly get a stroke of genius. At this time, you are completely immersed in it. At this time, you have already transcended fame and fortune, and you only have a love for the words themselves. love. Just like entrepreneurship, the love for career has long surpassed the pursuit of money.

Complete: After constant revision and polishing, a proud work finally emerged, and you successfully realized your original idea. It’s like a entrepreneurial success.

Loop: If you have always loved words, if you are still full of strength, if you have high aspirations, then you will never sleep on your past achievements. Completing a good work is the end of the work and the starting point of the next good work. Just like starting a business, it never ends.

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Quantitative change and qualitative change

If you want to become a writing master, you must go through continuous practice.

The author once failed the Chinese language test in middle school, and the composition part was even more unbearable. But who would have thought that writing can now fill my stomach? During my writing career, I thought many times that I could not improve, but I still loved writing, kept reading and writing, and made many breakthroughs in myself, and even became more confident in my works.

Some writers think they have reached a bottleneck after they have been writing for a period of time. In fact, the bottleneck is not that easy to reach. If you can persist in reading and writing, and over time, the so-called bottleneck will surely be broken. What's more, isn't learning a new character or a new word a breakthrough?

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Special style and talent

From ancient times to the present, human science and technology have been progressing, but the artistic height of the past has made us today Look up and stop. For those great books, great ideas and great people, they are the spiritual wealth given to mankind by God. We have no way to shape them. We can only wait quietly for the arrival of greatness.

Writing requires talent. If you want to judge whether you have talent, you can try writing some special styles as a reference. For example, ancient poems, advertisements, and stories have higher requirements on authors. People without talent can't even write. Even if they write, the level of writing can be determined at a glance.

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Humor

In this era that is gradually becoming entertainment-oriented, facts have proved that even dry knowledge must be entertaining. Joy also makes those valuable things warmer and can be loved by many people. And humor is a key that opens readers' windows.

A sense of humor is usually only mastered by a few people. Some people regard humor as a vulgar clown, using it bluntly and vulgarly, making readers feel embarrassed and disgusted. Real humor is unexpected, clever, calm, easy to come by, suitable for the article, and can withstand scrutiny, and behind it reflects the author's wisdom.

Humor is a kind of talent. It is difficult to practice and even harder to use. If you can use it to perfection, you will be a master of comedy.

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Great writing

Hidden behind the great works is a great ideological realm. He will not be constrained by the trivial matters of life, nor will he Will be bound by the secular framework, and the words always have the author's unique insights behind them. Don't be constrained by right or wrong, don't be constrained by the old or the new, don't be bound by the times, just follow the call of your heart.

Great writing is alive. It transcends the barriers of time and space like magic and enters the eyes, heart and memory of every reader. Great people invented words and gave them new meanings again and again, allowing ordinary people to feel the greatness of words again and again.