Yoshinoya stores are not only numerous in China, but also very dense. If you are in some big cities, you may find one or two Yoshinoya stores on every street. Why are Yoshinoya stores so densely packed? This is related to Yoshinoya’s business concept, and I will talk about it in detail here today.

1. Yoshinoya’s positioning:

Yoshinoya is a type of fast food restaurant in China. Yoshinoya’s prices are not cheap. A bowl of ordinary beef rice usually costs 32 yuan. about. Many people may think that Yoshinoya is also a terminal food store in Japan, but in fact it is not the equivalent of Shaxian snacks in Japan, and it is a very unfashionable store. In fact, Yoshinoya has focused on affordable prices since it established its store. However, since Japan is a developed country and its citizens have relatively strong purchasing power, this advantage was completely eliminated when Yoshinoya was introduced to China. In addition, the main reason why Yoshinoya stores are opened very densely is that Yoshinoya’s main focus is convenience. Since Yoshinoya’s audience is the majority of white-collar workers, Yoshinoya wants them to be able to see its store as soon as they go downstairs. However, due to the current extremely developed Meituan food delivery industry in China, courier boys have gradually replaced Yoshinoya's position, which makes Yoshinoya's losses inevitable.

2. The origin of Yoshinoya:

Many people like Yoshinoya very much, but they don’t know the origin of Yoshinoya. Today I will introduce the origin of Yoshinoya to you. According to legend, a Japanese general asked a local farmer how to make beef rice when he was taking refuge in the mountains. By now the local farmer was famous for making delicious beef rice, and that location was Yoshinoya. However, the current owner of Yoshinoya is not from that location. In 1899, the founder of Yoshinoya opened his first store in a seafood market in Japan. He named it Yoshinoya just to show that his beef rice was more authentic.

3. Why has Yoshinoya never become popular?

In fact, Yoshinoya’s status has always been rather embarrassing. Because the Japanese diet is relatively light and simple, Yoshinoya is extremely popular. However, after Yoshinoya left China, it has been tepid because in China, beef rice is a kind of food. Very ordinary ingredients. In the northern and northern regions of China, there are still many Yoshinoya stores. Once you enter southern China, it loses its appeal due to the large number of local snacks. Therefore, there are basically no Yoshinoya stores in southern China. At present, Yoshinoya has entered a state of total loss. I believe that we will lose Yoshinoya in the near future, but you don't have to worry, after all, there are still many types of snacks in our country.