Less than two months after the class started that year, suddenly, overnight, many new "Chuanchuanxiang Hotpot" shops opened in Shanghai, which are exactly the same as Xu Jilin's in terms of decoration style, interior decoration and printed characters' expressions. Slightly better ones will change their names, but more will be copied intact.
After inquiring, Xu Jilin learned that behind these cottage stores is the organized operation of Kuaizhao Company: taking engineers to the store, pretending that customers take photos and stealing teachers; Quickly copy the popular online celebrity restaurants, and then use the potential of the original online celebrity restaurants to open to the outside world, attracting entrepreneurs who don't know the truth and harvesting quick money.
What exactly is the recruitment company in Aauto Quicker that Xu Jilin said? How can catering people prevent quick recruitment companies from stealing labor results?
The so-called quick move is the abbreviation of quick investment promotion. Such companies are good at creating or packaging one or more so-called explosions in a short time through various means, and then conducting large-scale investment promotion, charging franchise fees and other fees, and gaining a lot of benefits in a short time.
Once the heat is gone, it will be difficult to continue to attract investment, and the company will quickly build the next explosive product, continue to attract investment, and so on. That year, the experience of that class was even worse. Quickly recruit companies to directly steal the fruits of labor, disguise themselves as brand founders with the help of existing stores, and attract large-scale investment under the signboard of that year to make profits for themselves.
According to the news, some large fast recruitment companies can earn 300 million to 400 million yuan in franchise fees a year. The quick recruitment company, which earned a lot of money, has enough strength to decorate the office and made thousands of square meters of catering model rooms that people believe. After reading it, franchisees will trust the quick recruitment company and sign the contract quickly. Of course, what is written in the contract is the overlord clause that is very beneficial to the quick recruitment company.
Quickly recruit the company to distribute the classes of that year everywhere. In Shanghai alone, there are 4 or 5 quick recruitment companies replicating the "Class of the Year" project, and nearly 300 stores have been released.
Most of the copycat shops copied by these quick recruitment companies can't keep up with the authentic shops, which is a serious consumption for the brand "Hot Pot of the Year". Many customers or interested partners who don't know the truth have left a bad impression on the real brand because of the cottage shop.
In the face of the crazy increase in the number of cottage stores, Xu Jilin is very helpless. This stems from an negligence in his opening: he did not register the trademark in time. Therefore, it is difficult for him to take up legal weapons to safeguard his rights and interests.
Once again, tell us the importance of brand trademarks! Therefore, in order to prevent plagiarism, brand awareness is essential!
Trademark plagiarism is the pain point of regular catering brands. Once the company finds a new brand, it can copy the brand name, dishes, recipes, slogans, design and register a large number of related trademarks at a high price in a short time. For example, a quick recruitment company in Shandong has a registered trademark of 700,000.
What's more, they are not only rushing to register the brand that is currently exploding, but also rushing to register the approximate name of the brand. For example, after the brand "Xiaoxiao" of milk tea has just become popular, they will register similar brands such as "Xiaoxiao" and "Xiaoxiao" in the shortest time. A brand will join in two months, and after copying one, it will continue to copy and copy.
In order to prevent the trademark from being registered by the quick recruitment company, the catering staff should register the trademark at the beginning of the brand creation, and register similar trademarks together, without giving any loopholes to the quick recruitment company. When the brand is found to be copied, resolutely take up legal weapons and safeguard rights and interests.
Many entrepreneurs want to start by joining when they open a shop. So, how to avoid the trap of entering Aauto Quicker recruitment companies?
Inquire about the registration time, litigation cases, trademark registration, credit status of legal representative, etc. of affiliated enterprises through third-party enterprise platforms such as Tianyanchao and Enterprise Inquiry. General enterprises have been established for a short time, less than one year, or litigation cases are high; And there are a lot of trademark registration information, especially the registered trademarks are brand-name shanzhai, and the high probability is "quick recruitment company".
Generally speaking, companies that attract investment through Baidu's bidding ranking and various franchise platforms, or spread viral through "double micro-shake", are usually "quick recruitment companies". Such companies often like to use the so-called "CCTV column" as an endorsement to emphasize the popularity of their brands.
Inquire about the filing information of enterprise franchise through the "Commercial Franchise Information Management Platform" of the Ministry of Commerce. To pass the filing audit, enterprises need to meet the following conditions: "two stores a year" and "operating resources". Companies without filing information are likely to be quick recruitment companies.
Many rapid recruitment companies take advantage of the greed of entrepreneurs, who want both low initial expenses and high-yield projects. Therefore, many quick recruitment companies attract entrepreneurs with low joining fees and a series of preferential policies. Once entrepreneurs are greedy and cheap, they will fall into the trap of recruiting companies quickly.
Generally, quick recruitment companies will have a set of unified words to let entrepreneurs take the bait as soon as possible.
Next, Kuaizhao Company will attract franchisees to sign contracts with lower joining fees and preferential policies. This so-called sub-brand is a cottage version, which is exactly the same as the genuine product in brand logo, overall VI and products sold.
Generally speaking, tea, baking and snacks are welcomed by young people because of their low threshold, easy copying and high repurchase rate, and have the attributes of network celebrities. Therefore, Aauto Quicker companies prefer these categories, and many of their head brands have been copied by Aauto Quicker companies. Therefore, entrepreneurs should pay special attention and polish their eyes when joining these categories.