First, loss aversion
[China Routine Performance]
1. The second KFC omelet is half price. Apparently, one person also bought two.
2, tangled things don't want to buy, wait until the last 1 hour spike price, or buy.
3. Prompt "5 yuan meets 29-6 yuan again" when paying, and then buy 1 block.
[What do you mean]
[Definition] When people lose something, the degree of pain is greater than the degree of happiness they experience when they get it.
[Suggestion] Be wary of keywords such as "full-court discount, limited time, limited thousand copies, free delivery". What really saves money is to meet the promotion when it is scarce, not to buy it for the sake of cheapness.
Second, psychological accounts.
[China Routine Performance]
1. I am willing to spend 1000 yuan on down jackets, but I don't want to spend more than 60 yuan on summer T-shirts.
2, a necklace is very expensive, I hate to buy it myself, but it is not expensive to give my girlfriend as a birthday present.
The salary should be saved, but the bonus must be spent.
[What do you mean]
[Definition] People will classify currencies, and the psychological prices of different commodities are different, even different people have different psychological prices for similar businesses.
[Suggestion] Distinguish the price and value of commodities. How about 1 buy in 20 yuan1piece for 30 yuan to buy three cheap T-shirts? Merchants advocate that "girls should be better to themselves" in order to cut your leeks, and bonuses are also income, so there should be flowers.
Third, sunk cost.
[China Routine Performance]
1, I went shopping all afternoon, but I didn't see what I wanted to buy. But in order not to waste time, force yourself to buy something.
2. I lost a lot in buying the fund and never sold it. I believe it will rise sooner or later, and the result is more losses.
[What do you mean]
[Definition] I have invested in something before, and the future trend is not optimistic, but I don't want to give up because I have invested too much and continue to choose investment.
[Suggestion] Although the more you invest, the harder it is to give up. But still remember: stop loss in time, and you will get it if you give up; Shepherd would rather lose wool than sheep.
Fourthly, anchoring effect.
[China Routine Performance]
1. Just started to buy clothes in the market, the boss sold 500 yuan, and you bargained like crazy. In the end, you finalized 200 yuan, and you feel that you have earned it. In fact, it is the price itself.
2. The "original price", "activity price" and "spike price" marked on the e-commerce platform.
3, go to a high-end restaurant to eat, a dish is 200+, and the dish is more than 50. I don't think the food is expensive, but it is very expensive.
[What do you mean]
[Definition] When making a judgment on something, people will refer to something, such as the first impression, which will affect the judgment.
[Suggestion] Always remind yourself what the normal price is and don't be affected by the environment. After all, the extra money is your own.
Compromise effect of verb (abbreviation of verb)
[Trapped performance]
1, eating in a restaurant, facing three levels of packages, it is easy to choose the middle one. But in fact, many times the lowest gear is enough.
2. Barbershops have barbershops with multiple prices. In order not to be fall in price, I chose the mid-range, although I only need basic washing, cutting and blowing.
[What do you mean]
[Definition] When people make choices with uncertain preferences, they tend to prefer the middle option because it looks safer and less prone to mistakes.
[Suggestion] There is no shame in buying a low-priced package, and the waiter dare not treat you badly. There is no need to spend more money on so-called "fear".