It is mainly manifested in four aspects: distinctive theme, user experience, corporate image and structural layout.
First of all, we should have a distinct theme. Compared with other temporary exhibitions, enterprise exhibition halls should not only consider the final presentation of the form, but also consider the adaptability and rationality of the content. The company needs to show visitors the company's culture, products and image through the theme, so at the beginning of design, it needs to collect a large number of comprehensive enterprise information and make necessary analysis and research on the whole project. Determining a good theme according to information is the soul of an exhibition hall. All exhibition halls are planned around the theme, with appropriate colors, icons and decorations, lighting, focused models and so on. Vivid themes can impress visitors and achieve communication effects.
2. User experience and space design. The success of the exhibition depends largely on the interest and reaction of visitors. Because the enterprise exhibition hall is an indoor exhibition with limited space and most of the space is rectangular and semi-arc, it is necessary not only to define the exhibition area, demonstration area, negotiation area and rest area. In the limited space, it is also necessary to plan suitable tour routes, set key points and arrange interactive equipment. It provides a more effective platform for visitors to understand the products and culture of the enterprise. Attract visitors' attention and arouse their resonance from the display design.
3. Corporate image. Corporate image refers to the overall impression of enterprises established by people through various signs of enterprises, and is the core of corporate culture construction. The first impression is the general impression that the public feels in the process of contact with enterprises, which is obtained through the sensory transmission of the human body. It can be realized through a large LOGO impression wall. From the beginning of users' entry, corporate culture has been implanted in users' hearts. For example, scientific and technological enterprises can create a sense of the future and present a shocking visual effect to visitors through the combination of various photoelectric and multimedia technologies in their design.
4. Structural layout. The core point of the layout structure is to prevent users from taking repeated roads and let tourists complete the whole visit with curiosity. Therefore, it is very important to divide the content structure. There must be corporate culture area, honor area, product display area, product experience area, future prospect area and rest consultation area to ensure the user experience.
Ps: The most reliable thing is to find a professional design company. The overall design of Beijing Liangshixian Culture Communication Co., Ltd. in the interactive exhibition hall of enterprise products pays attention to the design concept that enterprise culture promotes the brand and forms the value of the brand. Based on the consideration of brand image, corporate culture and long-term development of the enterprise, the concept of corporate brand is integrated into the exhibition hall design, and the exhibition hall is used as an invisible competition means for creative design of corporate products. Through the interpretation of various multimedia systems combined with sound and light, the product display is linked with consumers. Let visitors recognize the brand value, let the brand rise from "logo" to "asset", let visitors display through multimedia and booths in the exhibition hall, and enhance the brand image through emotion. With the development of modern science and technology, the means and forms of exhibition emerge one after another, and the shaping of environmental exhibition is becoming more and more realistic. Various modern enterprise exhibition hall design schemes appear in front of people. The application of modern audio-visual technology, photography technology and computer simulation technology provides technical support for creating more realistic exhibition scenes. In this exhibition environment, the distance between time and space has been changed, and visitors seem to be in a "just visiting" that spans time and space, and feel the charm of exhibits with heart in this environment. It can be said that in the design of an enterprise exhibition hall, the shaping of exhibition atmosphere is the key to the success of the exhibition. It is worth noting that designers must also pay attention to the following aspects when using all available ways to shape the atmosphere: 1. When showing the ideological content of atmosphere design, don't just start from simple visual graphics and ignore the use of spatial images to highlight the theme and set off the exhibits. Because the exhibition hall design itself is not the ultimate goal of design, design is only a means to better understand the information of ship exhibits. The atmosphere of the exhibition is shaped to better set off the exhibits. If designers just indulge in personal style or shapes and situations that are inconsistent with the theme, they will often lead to mediocre design failure. A successful exhibition design must first clarify the customer's purpose, understand the nature, characteristics and uses of the exhibits, and understand the cultural connotation behind the exhibits. Exhibition design is inseparable from the exhibition content. In the design of enterprise exhibition hall, we should always reflect the content and set off the theme of the content to enhance the attention and understanding of visitors. Only when the theme of the exhibition is clear and obvious can the ultimate goal of the enterprise exhibition hall be achieved. 2. Don't interpret interest in design as vulgar design. Interest in exhibition design mainly refers to formal interest, which is an active visual language of spatial image. When the content or image of the exhibit itself is not enough to attract people's attention, it is necessary to make the space interesting, which will make the finishing touch, thus setting off the exhibit and making it more attractive and touching. You can gain benefits through subtle, humorous and lyrical expressions, but you must never use pornography or insult national dignity and personality. Religious humor to tease. Introducing interest is a relatively advanced content in the design of enterprise exhibition halls. If the exhibition hall is a dish, then the atmosphere design and interesting design of the exhibition hall are rare seasonings in the design of enterprise exhibition halls. How to use these "spices" to enhance the flavor of your enterprise exhibition hall design, have you thought about the strategy? The above information is provided by Wuhan Oriental Flagship Exhibition Co., Ltd. Wuhan Oriental Flagship is the most powerful Wuhan exhibition company, established in 1996, with a large-scale production factory of 3,000 square meters. 10 has been engaged in the design and construction of Wuhan booths and the design and decoration of Wuhan exhibition halls for more than 0 years, with a good reputation and excellent quality! Enterprise exhibition hall is a design industry that needs high requirements, and it is also an industry that needs high technology. The exhibition hall design of an enterprise is equal to the face of the enterprise, so it is better to find a well-known and reliable one. Why should the design of enterprise exhibition hall be simple and uncomplicated?
The word exhibition hall has been circulated in various industries and is no longer owned by museums and memorial halls. When designing enterprise exhibition halls, we all attach great importance to simplicity and coordination, but many enterprises don't think so, and think that everything should be displayed in the exhibition halls. Then, why should the design of enterprise exhibition hall be simple and uncomplicated?
First of all, pay attention to the flow of people. If the exhibition hall is open to the public, many visitors will gather in one place. If the exhibition hall is complicated and there are many exhibits, it is not particularly good for safety.
Secondly, the content is too complicated to convey the core views of the enterprise. The design of the exhibition hall is not that the longer people stay, the better. In this space, the most important thing is to attract people's interest in enterprises. If the design is too complicated, the audience can't get the core information, and the exhibition hall design can't meet the requirements of the enterprise, then the content can be simply deleted at this time, and the exhibition hall design will be better!
Ming 'an (Guangzhou) Corporate Image Planning Co., Ltd. is a comprehensive enterprise specializing in serving Guangdong provincial organs. In rural revitalization, old village reconstruction, theme parks, theme squares, science and technology museums, party history museums and other fields, it has won unanimous praise from customers. , and has been widely spread in peer units.
Finally, it is suggested to choose representative furnishings. Some enterprises have settled in the industry for a certain period of time and gained a lot of achievements or honors. It may be unrealistic to put all the exhibits in the exhibition hall. Just choose the core furnishings to keep the corporate exhibition hall simple, and there will be no lack of corporate connotation because of simplicity.