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Planning scheme of theme activities of food and beverage outlets in Double Ninth Festival

In order to ensure the smooth progress of activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance, which refers to the planning documents formulated for an activity. How should the activity plan be formulated? The following is the planning scheme for the theme activities of the Double Ninth Festival food and beverage outlets, which I have compiled for you. Welcome to share. Planning scheme of the theme activities of the Double Ninth Festival restaurant 1

1. Activity time: October X-October X

2. Venue: X Yuncheng Hotel

3. Theme: Golden Autumn Double Ninth Festival is full of flowers, healthy and healthy, knowing your parents' kindness

Double Ninth Festival is a national designated "festival for the elderly" in China. Therefore, the theme of the activity should reflect the concern for the elderly, that is, the appeal of publicity-health preservation, and at the same time, combined with the traditional customs of the Double Ninth Festival, so the theme of the activity especially embodies "the elderly", "golden autumn", "chrysanthemum" and "health preservation", and establishes xx Hotel as an enterprise with high social responsibility, which can not only let customers enjoy noble food but also pay attention to the health preservation of customers.

IV. Purpose of the activity:

1. To publicize the fine traditional virtues of respecting the elderly of the Chinese nation;

2. Encourage the whole society to pay attention to empty nesters and the elderly by organizing employees to visit the widowed elderly in nursing homes. Establish the responsible corporate image of xx Hotel;

3. Through the hotel activities, more people can experience the healthy food of xx Hotel.

5. Activities:

1. Health and wellness lectures: The Double Ninth Festival is the festival for the elderly in China, and it has become a social theme to pay attention to the elderly and health. Hosting lectures on health preservation, combining the healthy and healthy food of the hotel, inviting health experts to give lectures on the spot, promoting the fine traditional virtues of respecting the elderly, and promoting the concept of hotel food health preservation to establish a healthy image of the enterprise;

After the lecture, Tongbao Health Luncheon will be held. The menu will focus on introducing recipes suitable for the elderly, women and children. You can freely go on stage to express your blessings to your loved ones, or you can order songs on the spot. Shooting the whole event site, making CDs for guests; ; At the same time, a simple stage and acoustics are set up, and the host is equipped to sing "Double Ninth Festival" (originally sung by Hang Tianqi/Liu Huan), which represents the hotel to send the guests the blessing of Double Ninth Festival; Live song "The most beautiful but sunset red"; At the same time, guests can freely go on stage to express their' blessings' to their loved ones; The event was filmed as a whole, and CDs were made for guests.

2. Organize employees to visit lonely elderly people in nursing homes, help them clean up, chat with the elderly, perform programs for the elderly, and invite Yuncheng TV and other news media to broadcast them.

3. Arrange a chrysanthemum exhibition at the entrance of the hotel, contact three large seedling bases, and invite experts to design it, so as to decorate the entrance of the hotel as a large chrysanthemum exhibition place for people to visit and appreciate, and enhance the festive atmosphere. Through the chrysanthemum and scenery in the park, as well as the functional distinction and explanation, deepen the guests' understanding of xx Hotel;

4. Discount

On the same day, recreational items are half price;

On the Double Ninth Festival, a dish collection and sorting point suitable for the tastes of the elderly was launched. It was a good time to keep in good health in autumn, and the hotel launched the best health products and various Chongyang packages.

On the day of the Double Ninth Festival, a nourishing soup was presented to the elderly over 6 who ate.

guests who celebrate their birthdays on that day will be given a longevity noodle with their valid certificates.

launch the special room for the Double Ninth Festival, with the old-age certificate, the room is RMB _/standard room/night (subject to full occupancy), and each room is given a fruit bowl).

Married couples can get a honeymoon suite for one night with valid documents such as marriage certificate, limited to 1 couples;

VI. Sales strategy:

The sales department will contact local provincial and municipal veteran cadres' bureaus, civil affairs bureaus, enterprises and institutions, recommend Chongyang activities, and organize a batch of tourists; At the same time, it receives scheduled individual customers.

One-night and one-day package: xx yuan, including a deluxe double room for one night, double breakfast and double lunch buffet, including health talks on the day of the Double Ninth Festival and Tongbao Chrysanthemum Exhibition.

guests can ask the hotel to change the room type according to actual needs, but they must make up the difference.

you can enjoy a 1% discount if you order more than 5 group tickets; 15% discount for more than 1 tickets. Double Ninth Festival theme activity planning scheme 2

1. Double Ninth Festival theme

Chrysanthemum products are superior, with strong feelings, respect for the elderly, warmth and health!

2. Time of the Double Ninth Festival

October 16, X

3. Atmosphere of the Double Ninth Festival Restaurant

1. In order to match the atmosphere of the Double Ninth Festival, a large chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme of "Chrysanthemum is the most important thing, with strong feelings-Chrysanthemum Appreciation Meeting in X Restaurant" was hung between two columns outside the door.

2. Stack nine layers of large-scale "Chongyang Cake" at the entrance of the main entrance, with small decorative "lights", which means "climb the mountain step by step".

3. Post the flag with the theme of Double Ninth Festival in the dining room.

4. put different kinds of precious chrysanthemums in prominent positions on each floor for people to enjoy.

iv. background of the double ninth festival

the double ninth festival is also the "festival for the elderly" in China. In recent years, the Double Ninth Festival has gradually set off a "reunion wind". Going home to talk to my parents about my heart, and accompanying my parents who have worked hard all their lives to go out for a walk and stroll, has gradually become the most special gift for their parents in the Double Ninth Festival. Therefore, this plan mainly plans activities from the perspective of filial piety and family happiness.

V. Contents of the Double Ninth Festival

Activity 1: "Warm Autumn" Ordering Sale for the Elderly

During the activity, the restaurant prepares a set meal suitable for the elderly, and discounts can be given when ordering the set meal.

Activity 2:

On the Double Ninth Festival, dishes suitable for the tastes of the elderly are introduced, and it is a good time to keep fit in autumn. The old shop has introduced good health products and various double ninth festival packages.

activity 3:

1. on the day of the double ninth festival, give a nourishing soup to the elderly who are over 6 years old.

2. Guests who celebrate their birthdays on that day will be given a longevity noodle with their birthday cake or their valid certificates.

activity 4:

hold a "hundred-year-old banquet". All elderly people over 6 years old (with valid certificates) can enjoy the "Double Ninth Festival package" in 99 yuan (only for 1 people) until the quota is full. During the dinner, there were folk music, face-changing and lion dancing.

activity 5:

special rewards for "Double Ninth Festival"

health wine, health care products, health food

other articles for the elderly, etc.

VI. Media plan for Double Ninth Festival

1. Hard and wide: 1: 3 in the evening paper on Wednesday, and half in the express on Thursday

2. Soft and wide: special planning activities. Release the planning scheme for the theme activities of the restaurant on Chung Yeung Festival 3

I. Purpose of the activities

Chung Yeung Festival has always been a good time for restaurants and hotels to promote sales, and it is also the best opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to obtain better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.

second, the theme of the activity: "care for the elderly, we will give you gifts"

third, the object of the activity: carry out different double ninth festival promotion activities for different groups of high school students and low school students, and effectively take care of different groups of people.

IV. Activity time: October X-October X

V. Activity form: discount; Gift; Lucky draw

VI. Specific contents of activities

1. During the promotion period, anyone who eats in our restaurant can enjoy a 1% discount for more than 1 yuan. Special dishes for Mid-Autumn Festival are presented with the table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box if you specify a series of packages in our store.

3. During the activity, anyone who eats in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. At the same time, you can get a snapshot for free.

VII. Campaign advertising

1. Do outdoor advertising in places where people flow intensively, such as railway stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. And distribute leaflets and plan two promotional activities of holiday hotels.

VIII. Other related strategies

Personnel transfer, hotel layout, etc. should be arranged in advance, and emergency measures should be initiated. At the same time, relevant records should be summarized to prepare for promotion evaluation.

Promotion plan II-anniversary celebration-food festival

Activity time: September 6, X-September 1, X

Purpose: Promote the consumption of the restaurant (increase popularity) and get more surplus value (profit).

requirements: make consumers feel refreshed. Euphemistically called "enjoyment".

Activity form:

1. Buffet, ordering, new dishes, special dishes, etc.

2. Discount consumption:

3. Giving coupons: all consumers who spend more than 1 yuan can get coupons.

4. Free meals: All consumers who spend more than 2 yuan can get a free special dish.