One? Haidilao sued Haidilao? This news has aroused widespread public concern. The reasons are as follows: Haidilao sued the Hedilao restaurant in court and thought it was used. River bottom fishing? Logo and? Haidilao? It is a similar trademark, and requires the court to order Hedilao to stop trademark infringement and claim a loss of 200,000 yuan.

According to Bian Xiao's further understanding, the main business content of Hedi old restaurant is Hunan cuisine, which has only one similarity with Haidilao in catering. So? River bottom fishing? Not only in sound, shape, meaning and? Haidilao? There are certain differences, and more importantly, the business scope of the two is completely different, so Bian Xiao thinks that Haidilao may lose the case.

From this, we can get the following enlightenment. Intellectual property rights need to be protected, but not excessively.

So what should enterprises do when protecting their own trademarks? The answer is that a defensive strategy is often adopted, that is, a trademark similar to its own brand name is registered first. Like Coca-Cola registration? Lei bi? Trademark, registered by Alibaba? Ali dad? Wait a minute. These defensive trademarks can protect the original trademarks to some extent. Some people say that this is a waste of trademark resources, but I don't think so. Registration of defensive trademarks can effectively crack down on trademark scalpers and reduce the pressure of relevant state departments to deal with trademark disputes. Therefore, the advantages of registering a trademark outweigh the disadvantages.

Now back to this case, Haidilao filed a lawsuit against Haidilao, and this trademark protection strategy is an offensive strategy. By bringing a lawsuit against a trademark similar to your own, you can protect the original trademark. This strategy is complex and difficult to implement, with long payback period and relatively high failure rate. Although enterprises can file lawsuits against trademarks suspected of infringement, Bian Xiao believes that it is unreasonable for well-known enterprises not to file lawsuits against small enterprises unrelated to their own industries because of the similarity of trademarks.