? Recently, at the end of the year, Maotai was once again concerned by everyone. Faced with the price increase of Maotai, Maotai issued a 100% unpacking order to suppliers, but can unpacking really solve the price increase problem of Maotai? ?
1, Maotai issued a unpacking order.
? It is reported that in the eyes of many people, the 53-degree flying Maotai is not wine, but a long-term possession? Financial products? . The contradiction between market supply and demand also leads to the long-term imbalance of Maotai market price? A bottle of 500ml Maotai-flavor liquor with an ex-factory price of 969 yuan has been fried to nearly 3,000 yuan, which is still in short supply. People seem to ignore this point. Guide price 1499 yuan? . As the year is approaching, the demand for Moutai is growing. Recently, Kweichow Moutai has issued a notice to local distributors to increase the proportion of out-of-box sales to 100%, and the company will also intensify its investigation and punishment. The new era reporter learned that such strict price and price control are not groundless, but have produced unexpected results? The original box of Moutai, which is already expensive in the market, is hard to find. Is it still called? The most expensive carton in history? . ? This is not a question of higher prices. Nobody dares to sell it now? A dealer told the New Times reporter. On the second-hand platform, the sales of Maotai accessories have also attracted much attention, including cartons, packing tapes, adhesive tapes and other accessories.
? Kweichow Moutai Sales Company recently revealed to the reporter of New Times that at present, the country is carrying out the work of stabilizing the market and price, and urges local distributors to sell the wine at a fair price according to the guiding opinions. The reporter of "New Times" inquired in official website, Kweichow Moutai that up to now, the distribution unit will sell 1.000% of the arrival of Moutai in February, so as to ensure that all the goods are sold out without leaving any inventory.
2. Can unpacking really solve the problem of price increase?
? First of all, unpacking sheets are used to solve problems. Is the unpacking list useful or not? I have to say, it's really useful What are the useful principles? It is because the current market resale of Maotai prefers full case resale, which is because most Maotai scalpers like to form market transactions by full case resale. After all, full container resale, especially unopened resale, is easier to store for a long time, so long-term full container resale has formed a trend. The logic of the unpacking order is to fundamentally crack down on the whole case reselling. After all, judging from the current market situation, single bottles are bought and sold by ordinary individual consumers in bulk, and most of the whole cases are bought by organized scalpers, so the unpacking order is aimed at such a situation. But the problem is that although the whole container can be contained in a short time, some problems can be solved, but the symptoms are not cured. As the saying goes, the magic is one foot high and the road is ten feet high. What is happening now is the peripheral products of Maotai.
? Secondly, what is the problem of Maotai at present? At present, the biggest problem in Maotai market is that Maotai is no longer a simple consumer product, but a financial commodity. Many of its attributes are financial, that is, people are speculating that Maotai will be traded as an asset, not as a drinkable beverage. Therefore, under such circumstances, Maotai will have such a strange skyrocketing phenomenon, and what happens in the market is that people who really drink Maotai don't need to buy it in most cases, while those who really buy Maotai don't drink it, so this result actually makes Maotai a very special thing. Coupled with the implementation of liquor enterprises, to some extent, it also secretly promoted the development of Maotai's so-called collection market. It is said that these collection markets, as benchmark prices, will make the price of Maotai higher and higher. ?
Finally, I hope that Maotai's policy can fundamentally solve the problem of fare increase and really benefit consumers.