Fried bean sprouts, shredded potatoes, shredded carrots, fried kelp, fried cabbage, fried cabbage, braised tofu, fried tofu.
As an indispensable item in the catering industry, Chinese fast food restaurants have been favored by many entrepreneurs and consumers with the gradual prominence of people's fast-paced lifestyle. So for many Chinese fast food restaurant operators who have no entrepreneurial experience, what correct business know-how should they master when operating this project? I believe many entrepreneurs still don't know much about it. Let's talk about the management tips of joining a successful Chinese fast food restaurant in detail. The joining price of Chinese fast food restaurants is the biggest factor affecting customers' psychology. If a diner finds that your price is not much different from that of a big hotel, he will feel worthless, and I'm afraid he won't come back after studying once. Out of the consumption psychology of the above-mentioned diners, we might as well play the number game on the menu when formulating the price strategy. For example, in a restaurant of similar grade, the price of ordinary dishes is 20 yuan, and you can set it as 18 yuan; For some high-end dishes, if they are from 30 yuan, you can order 28 yuan. Although on the surface, the gross profit margin of your single dish is low, you attract more guests, drive the consumption of other dishes and increase the turnover. The gross profit may not be much lower, and it will even increase when the turnover reaches a certain height. Or you can try to save money and reduce costs in other ways, and ensure that the number games on the menu have room to play. Entrepreneurs who join Chinese fast food restaurants should make good use of special prices and make clever promotions. The so-called special price strategy is essentially a kind of profit-making promotion, that is, a strategy to attract as many guests as possible through partial profit-making, thereby increasing the total turnover and thus the total profit. For example, "Braised Pigeon" and "Delicious Pig Hand" in a Chinese restaurant in Guangzhou are the signature products of this restaurant, which are very popular in the market. The original prices are 12.8 yuan and 1 1.8 yuan respectively. In order to improve their competitiveness and attract more frequent customers, they boldly implemented these two products and some other popular dishes, and offered special prices in turn at dinner parties with light business. 9.8 yuan sells pigeons and 9.3 yuan sells delicious pig hands. The quota of the former is 150 per city, and the latter is 200 sets. Until it is sold out, come back tomorrow if you want to eat, and it is sold out every day. Take squab as an example. Although each pigeon lost 3 yuan's gross profit and each city lost 450 yuan, due to special activities, the turnover of the night market caused a sensation among regular customers, increasing the number of people who came to eat, with an average increase of nearly 2,000 yuan per city. Excluding the estimated cost of 800 yuan, gross profit 1200 yuan. Because of the special price, the sales of young pigeons increased, and they bargained with suppliers to get a 3% discount on the purchase price. It can be seen that the implementation of the special price has increased the gross profit. In fact, for entrepreneurs who join Chinese fast food restaurants, when operating this project, it is not only as simple as selling goods, but more importantly, establishing a marketing concept. Many times, this concept goes beyond selling products, far beyond pure sales. Entrepreneurs who join Chinese fast food restaurants can only achieve long-term and stable profits by taking a long-term view, providing good services and protecting the interests of distributors. The above suggestions are for reference only.