For Amazon sellers, I believe everyone is familiar with the saying that "seventy percent depends on product selection, and three percent depends on operation." Although it is difficult to choose products, it does not mean that there are no solutions. If you want to choose For suitable products, we must focus on both product selection ideas and product selection methods.

Ideas of product selection:

1. Large quantity is the key to success. After carefully analyzing thousands of products, you will gradually have ideas and insights for even difficult product selections. Large quantity is the key to success. Only when quantitative change reaches qualitative change can product selection be effective. Make it big first and then make it small, first make it general and then make it precise. After experiencing it, you will be more convinced that this seemingly simple and complicated path is the shortcut to product selection.

2. Don’t underestimate small and cold objects. In daily life, needles, threads, jammed pins, tool applications (knives, drills, spears), etc., are so common that you have forgotten them, and are so unpopular that you have never heard of them, they may all be on the market. Product selection must be market-oriented and based on data. As long as the platform data shows sales that meet your current operating expectations, and as long as the profit is good after calculation under the current market price, it is worthy of your attention.

3. If you just need to win, Tian Ji will do horse racing and stay away from infringement. If you can grasp these three angles, the chance of successful product selection will be greatly improved.

Product selection methods:

1. Market-oriented method: such as Best Sellers two-stage product selection method, such as high-quality store hybrid copy method, etc., these are all good choices The product method allows you to quickly select products that have been tested by the market.

2. Multi-platform crossover method (platform migration method): Every hot product has its own logic behind it. A product that sells very well on platform A may be able to be moved to platform B as well. Selling fire, and if you happen to find that the previous popularity of the two platforms is out of sync, and at the same time, analysis shows that the product also has demand on the platform that has not become popular for the time being, you can quickly cut in, build, and promote it. The multi-platform here mainly refers to the comparison of the four platforms of eBay, AliExpress, Wish and Amazon. Of course, you can also refer to some local platforms in different countries and regions (such as Rakuten in Japan, Lazada in Southeast Asia, etc.), vertical segmentation Platforms (such as the American arts and crafts platform Etsy), etc. If we can analyze and investigate the best-selling products on these platforms and find products that are feasible on Amazon and copy them and build them, we can also increase the chance of success

3. Supplier recommended product selection method: Compare As for sellers’ familiarity with the market, suppliers in many industries are no less familiar with products and markets. Therefore, as sellers, it is very necessary for us to communicate more with suppliers and ask them for advice. Sometimes, a sentence from a supplier In other words, a good product is a new world that allows you to gallop.

4. Exhibition product selection method: If you have the opportunity, go to an exhibition, especially large-scale exhibitions, such as the Canton Fair. Large-scale exhibitions can often discover high-quality potential new products, and even some products can Leading the market trends in the new year, therefore, visiting exhibitions appropriately is an indispensable channel to select trendy new products.