The penetration of copywriting varies from person to person, from time to time, and the copywriting you like is different.
The person who put pen to paper had an epiphany, and the person who entered the eye hit it off.
So ...
0 1
The questions we ask ourselves,
Let's get there in time.
Excerpted from Luo Zhenyu's 20021New Year's Speech by Friends of Time.
The world sends papers to people every day, and we are busy dealing with papers thrown by the world every day. One by one.
What about ourselves? What about the questions you gave yourself? This is what our future looks like. what are you going to do？ What are you going to accomplish? What are you going through? The world is so complicated and changeable that our generation should have its own way in mind.
202 1, I hope everyone has their own papers. Answer well.
02
No matter how long the night is,
The light is always there.
From vivo "Ordinary Night"
This is my favorite short film of Shanghai Italian advertisement for vivoX60. This copy is really great, combining the current social emotions and opinions, giving people warmth and encouragement.
Night is not only the dark night, but also the darkest moment in the past 2020. And light means not only light, but also confidence and hope for life, and the product characteristics of X60 mobile phone capturing dim light in the dark.
Coupled with Pu Shu's "Ordinary Road" as the background music, it is full of healing and strength.
No matter how many disappointments there are in life, please believe that the light will always exist.
03
People encounter things that they can't solve.
The best way is to tell the truth.
From 202 1 Ningmin Town, a poverty relief drama.
I didn't expect that 202 1 was conquered by the poverty alleviation drama "Noon Sunshine" at the beginning. I didn't expect that watching poverty alleviation dramas could be so high one day. The high score of Douban 9.4 also proves that my choice is correct.
The whole drama needs details, attention and jokes, especially acting skills, as netizens said.
I feel that even mushrooms are acting online.
"。
Professor Ling played by is impressive. At first, I was afraid to admit it. Huang Jue, who has been a literary fan all the year round, still has a strong literary atmosphere. Where is acting? It is Professor Ling himself. I once regarded the play as # Professor Ling's Mushroom Record #. Therefore, I must share with you the wisdom of Professor Lin after he was beaten. After all, I laughed.
04
Every word sent out.
It has been modified 100 times.
From polaya.
In Chongqing Red Land Station, Polaiya posted 82 illustrated posters with the theme of "Fighting the New World in the First Year of Graduation". Talking about what happened in the first year of graduation, some feelings are still fresh in my memory, no matter how many years have passed since graduation.
And every word of this copy is too true. Every young person who has just entered the society will find that the world may be different from what you imagined, but this is your life lesson to complete.
Grow up in the collision with the world, while young, to discover a bigger world and better yourself.
Think of a sentence in Friends of Time: "Fight against time and be friends with time". Learn to do things and enjoy in confrontation.
05
No matter where you are,
It is a year of reunion to have concerns in your heart.
Three immortals from Oreo returned to the cave.
At this time of the year, there will be some short films about the Spring Festival, reunion and affection. This year is no exception. The impact of the epidemic encouraged local festivals, and the feelings of homesickness and reunion were naturally heavier.
Don't say anything, no matter where you are, no matter why you can't go home for the New Year.
As long as there is concern in the heart, as long as there is heart, it is the year of reunion.
06
There is no Shenzhen in the world.
When you come, there will be Shenzhen.
From Shenzhen Global Recruitment Video "Footsteps of Shenzhen"
This should also be the most explosive and youthful and humorous city propaganda film I have ever seen. Everyone says that this is a short film about "robbing people" in Shenzhen. In fact, it is also a warm and inspirational short film, which has ignited the fighting spirit of "working people".
Shenzhen has upgraded the expression of talent concept with a small incision similar to "footsteps", which is also the step for each of us to move towards the future.
In particular, the copy is really neat and rhythmic.
07
If life can shine,
Probably in a sea of people.
Someone series from Tik Tok.
Tik Tok's advertisements are always close to ordinary people, looking for touching materials from the lives of ordinary users of Tik Tok.
This series of copywriting is also interesting. I chose five ordinary people who are almost unknown, and through many adjective prefixes, I made the characters three-dimensional and gave light.
The idea is very good. Every ordinary person has his own place to shine and move, and countless bright spots constitute an ordinary but different life.
So, who is someone? Someone is everyone in the crowd! We can all add countless prefixes to our lives. I am "xxxxxxxxxxx's man".
08
From China, all born strong are cows.
From Mengniu.
On October 20th, 65438+/kloc-0, the curtain walls of landmark buildings in six cities 15, including Beijing, Shanghai, Shenzhen, Wuhan, Guangzhou, Hangzhou, Xi 'an, Chengdu, Chongqing, Jinan, Qingdao, Changsha, Nanjing, Hefei and Fuzhou, flashed with the blessing of the Year of the Ox from Mengniu.
Mengniu pays tribute to all China people who have passed the extraordinary year of 2020, and sends blessings to the upcoming Year of the Ox. Basically, it is praising all China people. I will push this copy:
09
Li's birthday comes from "Seven Pa Shuo".
This is a viewpoint put forward by Li Dan in the debate topic "Should the collapse of adults be hidden?" in the first issue of Seven Parnassus. I happened to see it in that issue, and this sentence was searched hot at that time.
Accurately speaking, this is not a copy, but it hit me directly when I read it, and it may also hit many other people, so it is logical to go to the hot search.
Whenever, there are all kinds of small things that make the life of adults collapse. The reason why they hit me was because I said "forget it". Now think about it, although there may be helplessness and bitterness behind it, it is actually a mediocre way of doing things and a compromise to life.
Whether it collapses or not, whether it is hidden or not, I still hope that everyone will face the collapse and forget it less. Don't deceive yourself.
10
There is no need to make a fuss about young people's love.
From the Unionpay Monster Family
In the face of the post-95 Z generation, which is about to take the lead in consumption, I think this cut-in angle is really great. What I see is tolerance, and I can accept different love and lifestyles of young people.
If you still use a didactic way, or use the simple and rude "grab" before, or impose it on them with your own world view, it is like a child listening to adults saying boring things and feeling helpless.
Therefore, there is no need to make a fuss about the love of young people;
Make rights younger and youth more special.
. This should be the attitude of all young brands.
/
So, do you have any favorite copywriting recently?
Text | Jiang Mumu Old Thief (WeChat official account ID:mumuseo)
Hot pot is getting more and more expensive. Where is it? As a Chongqing native, I once told foreign friends that the hot pot in Chongqing is absolutely the best in the country, not only the most authentic taste, but also the cheapest price.
Now, I can confidently say the first two sentences, but in the end, it seems that the "price" is somewhat different now.
From the perspective of hot pot merchants, the cost of refining old oil is actually higher than that of new oil, which needs to be stored and refined, and the old oil needs to be submitted to relevant departments for review. Therefore, from the perspective of cost and profit, old oil is not only heavy, but also has less profit.
Although the new oil lacks the taste of the old oil, it is bound to charge a pot bottom fee to consumers, so the overall price naturally comes up.
Especially after the transformation of "old oil", almost every hot pot restaurant in Chongqing began to collect pot bottom fees, which is the first reason why hot pot became expensive. If you want to dig deep, the raw material cost of old oil is low, but the labor cost of refining old oil is extremely high (many stores will not refine old oil). On the whole, the cost of old oil is actually higher than that of new oil.
In the eyes of merchants, the cost of new oil is lower and the profit is higher. Of course, I will choose new oil. After it is implemented on consumers, the bottom fee will be charged for each table of hot pot, and the price of hot pot will naturally become higher.
Of course, behind the price increase of hot pot, it is also inseparable from the rise of various hot pot ingredients, labor costs, rent and water and electricity.
To sum up, if you eat a hot pot in Chongqing now, 80 yuan per capita is just so-so. If you meet an affordable fly restaurant, you have to go to 50 yuan, even if you pick it up.
Per capita consumption in 80 yuan is not low in Chongqing. With this expenditure, we can eat hot pot, barbecue and fried chicken. There is not much difference, which is probably between "I can do it at home" and "I can't do it at home".
Hot pot, the vast majority of Chongqing people can easily make a decent meal at home, so why go out and spend that "wasted money"? Therefore, those foods that "can't be cooked at home" have become the choice of more Chongqing people.
If I choose, Youpin, as a barbecue enthusiast, the answer is obvious. How crazy am I about barbecue? I ate barbecue three times in five days, whether it was Japanese or Korean.
The reason why eating hot pot now is much more expensive than before has a lot to do with the market industry and the average consumption level of people now. Prices have risen sharply, and the wages of diners have also increased. Therefore, the current operating costs of hot pot restaurants will only increase. If the original consumption level is maintained, it is actually difficult for hot pot restaurants to operate and support, and it is difficult to maintain a balance of payments without raising prices.
This caused public outrage among my friends. When I asked them out for a barbecue for the fourth time, everyone refused. Finally, I had to go out alone to find food.
Eating barbecue alone is a challenge for tourists, who can tolerate loneliness and the sight of people around them. It is also a test for barbecue shops. If a person can't order a few dishes, he may not be able to meet the needs of customers.
I picked up my mobile phone and found a Japanese restaurant. The barbecue set meal for one person, as long as 68 yuan, was tailor-made for me. I rushed to the door of the store and found that the decoration was not bad. The kitchen of the barbecue restaurant is open, which is very izakaya-like.
The front seats are all for guests who come to have a barbecue alone, just like a sushi restaurant, and they won't be embarrassed because they sit at a big table alone.
There are some cool illustrations and posters hanging on the wall, as well as some menus, shop slogans and colorful wind chimes, which remind tourists of the "Natsume Friends Account", which is very healing.
There is also a kimono experience in the store, where diners can wear traditional Japanese costumes, enjoy Japanese barbecue and be more involved.
I found a seat casually, and immediately my little brother came to pour water. By the way, I served a dish of small dishes, three different ingredients, seaweed, pickles and clams.
Clams are sweet and spicy, very appetizing, laver is sweet, and kimchi is sour, considering the tastes of different people.
Because I ordered a single meal, the ingredients I served were not visible to the naked eye, and each meal was only two or three pieces. Fortunately, there are many kinds of ingredients, and this meal is very rich. Especially this barbecue platter is really delicious!
On the whole, this 68 yuan package is quite worthwhile. If you want to have a good meal once in a while, barbecue will be a good choice.
And barbecue shops like this can be said to be the welfare of young people living alone in Chongqing. Even if a person can come here for dinner, he will never be embarrassed.
Anyway, if I have to choose between barbecue and hot pot, I don't think I can give the answer. They are all my favorite foods. According to the mood every day, the things you like to eat are different. You may even like hot pot today and barbecue tomorrow.
What is the reason why you can't get the offer? It will be the end of August soon, and most of the fresh graduates have completed the "cloud defense" one after another, which means that they are about to enter the stage of graduation and leaving school. Did you get your favorite discount at this point?
It is estimated that the answer of most students is: no! For a job, many people may think that I studied (Fang) and (Bu) and (Ji) in four years in college. Now that I have graduated, isn't it natural to get an offer? That is wrong. What you offer is what you want, not what you deserve. This "deserved" is what you have learned, thought of, done and accumulated during your four-year study in college, as well as during your preparation for job hunting and interview.
Why do many students delay getting the offer?
Many students feel that they have worked hard. Every day, they try their best to send resumes to their bosses for direct employment, hook up with job seekers and send messages to their bosses on their own initiative, but they get few interview opportunities, let alone an offer. Are you really that far from work? We are also hiring recently. Let me show you the resumes of two of them:
Although such special cases are only a few, most job seekers have various problems in their resumes. Of the resumes we received, only 1 can be screened out for interviews, and so are many other brother teams.
What problems will HR pay attention to when screening resumes? In order to improve the chances of passing the initial screening, increase the interview opportunities and finally get the favorite offer, what preparations should job seekers make?
China Renmin University and Zhaopin jointly released the "2020 College Students' Employability Report", showing that the top reasons why graduates can't get an offer mainly include:
I am too confused to know what kind of job I should choose;
Does not meet the requirements of the employer; Resume delivery is too little;
Get too few interview opportunities;
Not paying enough attention to finding a job and not actively looking for a job;
The epidemic of pneumonia has affected my pace of finding a job;
There are few channels to get job opportunities;
There is no job that meets my requirements.
Compared with the students who have already got the offer, the reasons for the top ranking are: having relevant internship experience; Clear job hunting objectives; Rich social practice experience; High interview skills; Professional and prestigious school background.
It can be seen that apart from the unchangeable factors such as epidemic situation, school and major (the proportion is not very high), the main reasons that affect job hunting include: clear and definite career planning, social practical experience, job preparation and interview skills and attitudes.
Give some advice to students who haven't got the offer yet.
1. Have a clear career plan.
This is a strategic goal. What kind of industry to enter and what kind of job to choose, with clear career goals, can we make targeted preparations, thus increasing the success rate of job hunting.
For those students with the idea of finding a job to support their families, it is suggested to make a longer-term career plan. For example, my goal is to be a product director within five years, so what is the first step? Start with product internship and assistant, or get in touch with interaction, design and operation first, and then switch to product manager later? I think there is no problem with the above paths, and I am afraid that I will find a job or make other choices first, and then it will be too late.
For example, a few days ago, I interviewed a classmate who invested in an operation post. After graduation, I went to do sales. A year later, I found that my personality was not suitable, and my classmate had done well in the operation post, so he also wanted to switch to operation, but at this time the career gap has widened.
There are still many students who don't have to rush to find a job after graduation, go home for the elderly, or take advantage of this rare time to travel for a few months first. There is a blank in their resumes, which are all sub-items for finding a job in the future.
2. Try to meet the demand
What do ordinary HR or front-line leaders mainly look at when screening resumes? Different people have different checkpoints, but the following are basically the key points:
-Does the skill meet the job requirements? For example, I want to recruit an operation designer. At present, the tools used by team members are mainly PS and sketch, so they will also be stated in the job requirements. The resume of the job seeker describes that he is proficient in artificial intelligence and C4D. Although he can also do design, it will be inconvenient to cooperate with team members. In fact, it is easy to learn a software, so it can be emphasized that it matches the needs of enterprises.
-Speaking with works For designers and product managers, there is nothing like a portfolio to show their strength. However, the design of portfolio also needs to pay attention to some problems. For example, many students want to increase the thickness of the portfolio.
Put all kinds of works in, including:
Illustrations, icons, UI, posters, VI design _ Magpie, in fact, some of them are not within my consideration. In order to increase the thickness, some works with poor level will be put in and eventually become a reduction. Therefore, students should pay attention to:
A) Give priority to the works that match the post; B) refined but not complicated.
C) Try to embody the complete thinking and design process.
-Internship experience is very important
What we learn on campus often only focuses on theoretical knowledge, which is far from the needs of enterprises. Those students who have participated in social practice have improved their job skills and workplace working methods in practice, which is closer to the requirements of enterprises. These practices include: enterprise practice, various industry competitions and so on.
Step 3 pay attention to details
As Zhang Yiming said in a recent article, "The more advanced talents are, the more basic qualities are needed". For newcomers in the workplace, some basic qualities will not be clearly required in JD, but they are really important when screening resumes. For example, your carefulness is the basic guarantee for the quality of all your work and output.
As well as another student who joined the new media, his self-evaluation contains inexplicable language diseases, spaces and English punctuation.
4. Job preparation and interview skills
Did you know anything about this company before submitting your resume? When you got the interview notice, did you do your homework for this company in advance? If the interviewer asks relevant questions during the interview and you can't answer them, then the interviewer will be given the impression that without a positive attitude and self-motivation, the opportunity may be missed.
Interview skills are not innate, and we also need to prepare actively before the interview. For example, after receiving an interview invitation, you can find the interview questions and written questions of the company through the internet and find the best answer. You can ask your classmates to help you as an interviewer and exercise your expressive ability and adaptability through simulated interviews. These problems mentioned above 100% will not help you find a job. Everyone's situation is different and needs systematic thinking and preparation. There is no shortcut.