First, for the user group WeChat applet: for all WeChat users. App: For all smartphone users.

Second, the function realizes WeChat applet: limited to the functions provided by WeChat platform app: it can realize complete functions.

Third, download and install the WeChat applet: scan the QR code and get the app through WeChat search sharing: download and install it from the mobile app store.

Fourth, memory occupation WeChat applet: no need to install, share memory with WeChat.

App: It is installed in the memory of the mobile phone and always uses the memory space. Too many applications may lead to insufficient memory.

Verb (abbreviation of verb) development cycle WeChat applet: the average development cycle is about 2 weeks app: the average development cycle of a perfect dual-platform app is about 2 months.

Sixth, the promotion difficulty WeChat applet: app can be seen within five kilometers through QR code, WeChat search, and friend sharing. : users need to actively use traffic to download installation packages, and it is difficult to promote without wifi.

Seven, message push WeChat applet: only reply to template messages, not allowed to send advertising apps to users: frequent useless advertising push, harassing users, causing unnecessary trouble.

According to the above summary:

App: It is suitable for product development with high product complexity and low functional restrictions, and has sufficient development time and capital reserve. Wechat applet: It is suitable for fast scene service and can quickly occupy blank customer channels.