how do you buy the food on your table? In addition to traditional retail channels (such as vegetable markets and street vendors), there are: 1. Analysis of the upward trend of agricultural products 1. The upward trend of agricultural products proposed by the e-commerce platform to actively promote the agricultural aid plan policy refers to the standardization, scale and branding of agricultural products and then selling them to cities, developing county economy and rural economy, and activating the vitality of rural markets. To put it simply: put agricultural products on the internet for sale, and expand the sales channels of farmers by joining hands with the powerful Internet to solve the worries of traditional agricultural sales. 2. New consumption patterns to solve the development problems of agricultural products Traditional consumption patterns: New consumption patterns: Second, the operating status of agricultural products merchants 1. Lack of mature e-commerce teams, difficult training of technical personnel and long development cycle. 2. Give priority to with traditional sales model, single sales channel, habit of waiting for customers to come to the door, and insufficient promotion of products. 3. Many agricultural product operators lack marketing concepts and skills. 4. The product has strong substitutability, low consumer loyalty and great price competition. 5. There are many circulation links, high transportation cost, difficult product preservation and easy loss. Third, business strategy: 1. Create different modes of agricultural products e-commerce platforms with tools 1.1 Use shopping malls to build self-help e-commerce platforms 1.2 Generate exquisite online shopping malls with one click of templates 1.3 Add products with one click in multiple ways 2. Promote products through multiple channels and enrich product display information 2.1 Leverage WeChat ecology and marketing activities to promote products with one stop and three terminals to achieve multi-flow entrance: applet mall+micro mall+computer mall. Wechat applet 6+ traffic portal helps to get customers through multiple channels, link WeChat WeChat official account and video number, and further expose the mall. Access to marketing activities, 4+h5 small game template, 1+ marketing gameplay. 2.2 Building a Display official website and Applets With the help of enterprise websites and light applets, businesses can build an information platform for displaying enterprises and products and sharing information on agricultural products. 3. Build a mall membership system to create a new customer courtesy for private domain e-commerce. Users can be guided to register membership points. Login can be set to get points, and the habit of logging in to the mall can be cultivated. integral mall: members can be marketed with points to enhance membership activity. Membership card: open a card to enjoy exclusive rights and help members retain their stored value. Establish stored value rules to guide stored value to increase the stickiness of members. 4. Adopt a new e-commerce delivery mode. Enriching marketing game 4.1 Marketing activities: 4.2 Promoters have an ultra-low threshold, that is, members are promoters. They use consumers' social attributes to promote accurately and encourage employees to share products, which is especially suitable for promoting products with low unit price and high repurchase rate. 4.3 Private domain operation enhances trust through live broadcast, short-term menu/video, and one-click purchase of food origin with related ingredients. Use member integral mall for redemption, and upgrade members to enjoy discounts. Carry out group bargaining activities, online and offline at the same time, and use the three push functions of WeChat official account Assistant to issue notices to cultivate users' shopping habits in the mall. 5. Adopt the pre-sale mode, adopt the 5.1 community group purchase to recruit team leaders, and effectively expand the distribution channels. Group purchase and pre-sale, with sales fixed, effectively improve the turnover rate and avoid hoarding and pressing goods. Rich social interactions such as WeChat group solitaire help to harvest loyal customers and bring high conversion. After receiving the order, it will be delivered to the head of the delegation in a unified way to reduce logistics costs and commodity circulation. 5.2 Pre-sale of deposit greatly promotes the preheating of activities, and small deposit attracts users to place orders, so as to estimate the sales volume of products, avoid the backlog of goods, delay the payment of the final payment, and guide users to revisit the mall. 6. Do a good job in inventory management, avoid the backlog of goods and dock with the professional ERP system, do a good job in inventory management, automatically synchronize orders and inventory, automatically synchronize the inventory of multiple e-commerce platforms, and automatically transmit the order status and logistics information back to e-commerce platforms after delivery. 7. A variety of delivery methods, direct delivery of goods to consumers in the same city: customize the delivery scope and delivery time; Access to the third-party distribution platform to avoid the distribution trouble to the store: take the store as the self-raising point, reduce the distribution cost, and lead it to the store for express delivery; set up the freight template independently and track the logistics information in real time. Fourth, summarize the fine and stable products to provide lean assistance programs for the growth and development of individuals and enterprises! Welcome to cooperate!