Many restaurants with very good business in winter are very deserted in summer, almost to the tragic state of "no one can be found" In summer, people's consumption desire is low, their appetite is poor, their demand for food is small, and there are few dinner activities in summer. Summer really reduces the appetite of most consumers. Even if you go to a restaurant, many people will only order some light dishes, so the profit will be thin, and there will be few party activities, so it is difficult for business to prosper. However, summer dining has some unique characteristics. If we seize this opportunity, restaurants in summer can still reproduce the glory of winter.

"Reunion dinner", "class reunion" and "thank you banquet" are one of the highlights of stimulating catering business in summer. In addition, the summer snack market also has great potential, and the snack consumption is mainly based on cool leisure, friends gathering and drinking night beer. The geographical location of the restaurant and the environment of the restaurant itself have great influence on the midnight snack business. We often see that those food stalls with large and spacious shops abroad have better midnight snack business than regular restaurants. Why? In fact, it is because his business site has moved to the open air, with good ventilation and environment. It is also a pleasant enjoyment for customers to sit in chairs and enjoy the cool while drinking and chatting. Therefore, if you are a more formal restaurant that can only be operated in the store and want to improve the midnight snack business, you should pay attention to the following aspects:

1, the comfort of the environment, put more green plants in the store. Indoor temperature should be controlled well, so as not to make customers feel hot and dry. In addition, you can play some light music. Of course, restaurants with conditions can also be divided into districts for customers who like watching TV programs to enjoy at the same time.

2. There are more varieties of supper. It is best to prepare dishes for direct drinking, such as boiled peanuts, barbecue food, seafood, halogen products and so on. Mainly featured cold dishes, supplemented by cooking.

3. engage in some promotional activities. In summer, the sales of midnight snack beer are large, so you can engage in special beer activities, or you can engage in activities such as drinking a glass of beer and sending special dishes to improve the sales profit of wine. Of course, the midnight snack discount in different time periods is also a good way to attract customers.

4. Ensuring the quality, characteristics and service quality of dishes are the two most important aspects for customers.

In short, if you want to keep your store hot in summer, you must combine the actual situation of the store and sort out a set of business development roads that suit you, so that business will get better and better!