As the saying goes, changing the plane is still worry-free. There is no perfect machine in the world, only the one that suits you is the best. Xiaobai consumers don't want to understand complicated technical terms such as SOC (CPU on mobile phone), memory, system and CMOS (image sensor). They just want to buy a mobile phone that meets their needs. As a pseudo-digital technology enthusiast, I have compiled some frequently watched mobile phone evaluation programs for your reference.
According to my own experience, domestic mobile phone evaluation programs are mainly divided into two groups: established teams and fresh meat. The old and strong team has a good foundation and rich experience in content production, which can give consumers many unique insights. The style of fresh meat is changeable, and you can often see many eye-catching things in the program.
I hope everyone can become a small expert in the circle of friends after watching the program.
Tips: The following comments only represent the author's personal subjective views, and the ranking is in no particular order.
The old drivers here are pioneers in the field of mobile phone evaluation in China, among which Zealer, science and technology aesthetics and Fview are the three pillars that guide consumers' purchasing orientation.
Keywords: professional, geek, high quality
CEO: Wang Ziru.
Zealer was my first teacher to open a digital pit. At that time, I saw Wang Ziru evaluating Meizu MX2, and was impressed by his professional attitude, meticulous explanation and high-quality video. Since my freshman year, Zealer has experienced many twists and turns, the most famous of which is the 20 14 "Romania War". Luo Yonghao refused to accept Wang Ziru's evaluation of Hammer T 1, and publicly argued with Wang Ziru on Youku. Finally, Zealer deleted the evaluation video of Hammer T 1 and publicly apologized. It can be said that this is the biggest public relations crisis since Zealer was founded.
Although this matter has a great influence on Zealer, in my mind, free evaluation is still irreplaceable. Some people update more diligently than it, but the quality is not as high as it, some people explain more professionally than it, but not as simple as it, and some people evaluate it more comprehensively, but not as scientific as it.
After layoffs, Zealer transformed into "the first stop of technological life". Mainly based on the popularization of scientific and digital knowledge, supplemented by a small number of mobile phone evaluations. Students who want to see the new machine evaluation may be disappointed, because Zealer's mobile phone evaluation does not pay attention to timeliness. Often the evaluation will be launched about 1~2 months after the release of the new machine, and not every mobile phone will be specially evaluated. However, Zealer's scientific knowledge videos are very rich in content, including not only practical skills such as "Zealer Tips", but also in-depth "scientific relativity". If you want to be a digital geek in your circle of friends, these contents should not be missed.
Key words: young painter, SQ (erotic) male anchor, Er Yuan.
CEO: Yan Na.
Aesthetics of science and technology is a good teacher for me to get started with digital pits. Its founder, Yan Na, is very attractive because of her steady personality and slightly naughty, and is often dubbed "sodium salt" by netizens. The team was established on 20 12. At the beginning, Yan Na was completely evaluated by his own savings and the rewards of netizens, and his spirit was very commendable. At present, it has become a leading technical evaluation team in China, with an average of more than 654.38 million+videos per issue.
In addition, Yan Na's talent index is ridiculously high. In 20 14, Yan Na showed in a video that he drew two main characters of You from the Stars with Galaxy Note3, so that you can feel his painting skills first.
Although you can clearly see the traces of painting, the depiction of characters' expressions is close to the photo level, and don't forget that it is hand-painted on a small screen of 5.7 inches, so it is amazing. Yan Na also revealed that it took him a total of 30,000 paintings to complete, which is really amazing.
The initial stage of aesthetics of science and technology is very bumpy, because the problem of capital gains has stopped for some time. Later, inspired by a large number of fans, Yan Na formed a professional team to return again and upgraded the content again.
The video of science and technology aesthetics will not be too exquisite in packaging, but it is better than the real content. Its flagship "multi-machine mutual evaluation" covers a wide range of products, which can well hit the pain points of consumers and give users a more objective and real purchase reference.
Keywords: Benben, Benjie
CEO: Wang Benhong
Wang Benhong's newly founded science and technology evaluation media at the beginning of last year has short videos and is mainly based on experience. CEO Wang Benhong was nicknamed "Benjie" by fans because of her feminine voice. She founded the Cat's Eye Sharing Network on 20 13, focusing on the evaluation of technology product experience. Video output speed is very fast. Generally, after the release of new products 1 week, you can find relevant comments on the cat's eye sharing website. With the rapid development of smart phones at that time, it also attracted many fans.
20 15 cat's eye sharing network stopped updating videos and was shut down. Optoelectronic technology inherits the cat's eye mantle, and the product video is mainly based on experience evaluation. Compared with science and technology aesthetics and ZEALER, it still lacks certain strength in professionalism and content packaging. However, compared with the era of cat-eye sharing network, the content quality of optoelectronics is still slightly better, and the strength of copywriting has also improved.
For a science and technology media that has just been established for less than a year, I am still very optimistic about the future of optoelectronics.
Keywords: tail, style, temperature
CEO: Peng Lin.
Formerly known as Bargaining Gang, it was invested by innovation works. At that time, it competed with Zealer, Science and Technology Aesthetics and Cat's Eye Sharing Network. Very pleasant. But then the funds ran out, and it came to an abrupt end, which ended miserably.
After accepting Netease's investment, the reorganized military force re-entered the market and became a new dark horse in the evaluation field. Editor-in-chief Peng Lin is the product manager. Whether it is a good product or a bad product, he has his own unique views. What he likes best is to evaluate the last "tail". Peng Lin can always explain the characteristics of products in simple language.
Aibu team has a very strong copywriting skills and is a literary youth in the evaluation institution. Every time I hear the speaker read out the beautiful words in the video, I always unconsciously integrate into the video, and feel the beauty of the product and the humanistic care brought by technology with the main creator.
In terms of content packaging, Fview is still not stable. Each lead writer should be independently responsible for copywriting, dubbing, appearance, etc., unlike Zealer, who is independent of several departments and has a special person in charge of the post. So the final product is a little rough occasionally, but it is within the acceptable range.
At present, Aibu is also developing in a diversified and cross-border direction, which is not limited to mobile phone evaluation, but also introduces a lot of creative and practical content. Except "What can't IKEA buy? This kind of life skills video also includes the collective inventory of scientific and technological circles such as "20 16 Star Award" and the popularization of scientific and technological knowledge such as "Water Purifier Consumer Report (original chapter) | Everything you need to know about water purification".
In addition to the above-mentioned established teams, in recent years, many powerful fresh meats have emerged in the evaluation circle, including personal experience-based entertainment programs TESTV, Xiaobai and Rice, and Wu Yang, who is mainly on the spot. If Zealer is a pioneer in the domestic evaluation field, then these small fresh meats play the role of showstopper, which adds a lot of popularity to the evaluation circle.
Key words: teasing, joking, indecent.
CEO: kitchen knife boss
This is an entertainment program in the cloak of science and technology media, which contains unforgettable magical ancestral BGM, first-class post-special effects, exaggerated and casual performances by actors, ingenious fairy tales, beautiful aerial photography, the boss's kitchen knife, and the mask of the colorist ..... all of which left a deep impression on me. I still remember the afternoon when I first watched TESTV, and I couldn't extricate myself at once. I spent one night brushing all their videos and fell in love with this funny technology media.
Seeing TESTV's program, I have reason to believe that this family is completely different from the sluts outside. General scientific and technological evaluation focuses on conveying serious topics such as product information and technical theory to the audience, while TESTV, on the other hand, pays attention to the daily experience of users. As the TESTV team emphasized, what they do is "experience the program" rather than "evaluate the program".
Its programs are mainly divided into two categories: "Is it worth buying" and "BBTime". "Is it worth buying" is mainly about the experience of various consumer digital products, while "BBTime" is a peripheral video about their unpacking, short stories and shooting process for shooting "Is it worth buying", and its shooting creativity draws lessons from the Vblog of Casey Neistat, an oil pipe red man.
It is suggested to give Xiaomi UAV a scheme of 10. I brushed it three times before giving up.
Key words: college students, controlled by Weibo, independent appraiser.
CEO: Xiao Bai
Xiaobai is a college student. He built a studio based on his love and evaluated the subjective experience. So Xiao Bai emphasized in his profile:
It can be seen from the video that he really loves digital products and is willing to share this enthusiasm with fans. I work very hard and often work overtime and stay up late in the studio. As long as a new machine is released, I usually give an evaluation within 10 days.
In terms of content packaging, Xiaobai's evaluation quality is relatively general, and there is a lack of exquisiteness in terms of lens, background, data and copywriting. This method of winning by speed can help the media accumulate fans quickly in the early stage, but it will encounter bottlenecks to a certain extent. If Xiaobai can be slower and more refined, there will be more development prospects in the future.
Keywords: independent appraiser
CEO: Rice
It is also an independent evaluation blogger who has only recently paid attention. His slogan is "technical evaluation with attitude". Rice gave me a good first impression. Seeing his comments is like listening to a friend's comments on his mobile phone, which is more cordial.
In terms of content output, the frequency of rice grains is similar to that of Xiaobai. New machines are generally evaluated. As soon as they get started, they will test the functional experiences such as running points, reaction speed and taking pictures. Consumers can see the performance of the machine in daily scenes with their own eyes, which is more objective and true and has a good reputation in the circle. Ordinary consumers can still bypass many pits when watching his videos.
Take several models as examples:
It is not difficult to see from the above statement that the evaluation of rice can reflect a certain market voice. By listening to his explanation, users can distinguish which machines are worth buying and which are not.
In terms of content packaging, the routine of rice evaluation is similar to that of Xiaobai, and each video is evaluated according to a certain routine, lacking a certain sense of exquisiteness and ritual. However, taking apart the ancestral kitchen knife is the fun part.
Keywords: live unpacking, focusing on ancestral fans
CEO: Wu Yang
A little-known technology blogger, one day brushing the technology channel, accidentally saw the live video of UP owner Huami's watch. Accurately speaking, Wu Yang's video is not a mobile phone evaluation, but the first live experience. His videos have an average broadcast volume of 50,000 ~ 70,000, which can be compared with professional teams such as Aibu and TESTV. Friends who often hang out in the Mile Mile Science Park may notice him.
Wu Yang is very enthusiastic about making videos. Just like a digital reporter, you may see him wherever there is a press conference. But in content packaging, Wu Yang did not do well, even worse than the blogger mentioned above. Take the video of Nokia 6 as an example. In the first minute of the video, there were some mistakes that tech fans couldn't understand:
1. Read Windows Mobile as "Windows Blog".
2. For example, Nokia was acquired by Lumia.
3. Say that Nokia 6 is Nokia's first Android phone.
Generally, paying a little attention to the digital powder in the technology circle may not make such a mistake. I guess Wu Yang was nervous about the camera, didn't figure out how to launch a mobile phone, and didn't do related background homework. However, to feel the atmosphere of the live conference, why not?
First, the old and strong teams
ZEALER, science and technology aesthetics, photoelectric technology, akg Fview.
Second, fresh meat.
TESTV value is not worth buying, white evaluation, rice evaluation, Wuyang production.
Such a powerful staff Committee, is it an extra guarantee for everyone to buy machines? I wish you all a happy new year ~