Xiao Yong, born in 1992, has been engaged in catering for 8 years. He is the founder of the hottest "Frog Cheer" brand in Tik Tok's national food list, and also the hot pot trader of the newly launched online celebrity hot pot brand Qiqi Street food stall. The brand was founded in March 20021year, and signed up to join hundreds of stores in 2023.

202 1 Xiao Yong was inspired by the resurgence of stall economy after the resumption of work in China. Xiao Yong arranged the time series, and the hot pot of Qiqi food stall was born. In March, 20021,the first store of Xiangpai Hot Pot, which was independently developed by Xiao Yong, opened, and it was very popular as soon as it opened. The maximum number of table turns reached 12, setting a food story of returning to the original place in 14 days.

Xiao Yong has its own catering and media company. He said that he wanted to build the brand "Qiqi Hot Pot Stall" steadily first, so as to achieve the goal of more people opening stores and making profits, and strive to achieve the signing of 500 stores. Next, he will continue to create catering projects suitable for young people, such as the fifth, sixth and ninth five-year plans.

The way Xiao Yong helps diners.

With the rise of Internet economy, the traditional catering industry has suffered a lot. Most physical stores that don't operate online are struggling in the epidemic environment. Since starting a business, Xiao Yong, who has rich media experience, has successively created IP addresses such as "Sister Frog" and "Changsha's most beautiful second wife" through short video operation, and has been listed on the Tik Tok hot search list for many times. The new media company he founded has more than 500W fans on platforms such as Tik Tok and Aauto Quicker.

Every day, Xiao Yong always meets colleagues who come to ask about relevant experiences. Therefore, in addition to starting a business, he decided to set up a "short video business realization training class" to systematically and standardly impart his experience to catering people who want to join the new media industry.