The tone of surprise is the most basic usage of surprise method, and the effect is very powerful. For example, all kinds of explosions on the Internet are always "shocking" and "heavy", plus three exclamation points, creating an effect.
However, some occasions can use the surprise method, and some occasions are inconvenient. For example, adding three exclamation points to a business document is too much. But for online media, it will be very suitable.
There are only two steps to master the surprise method: ① determine what you want to convey; ② Add appropriate surprise words.
A toy developer made a good bike for three or four-year-old children to ride. The sales slogan is "You can learn to ride a bike in half an hour", but the sales volume is not high.
Seeing that the annual Tokyo Toy Fair will be held soon, toy manufacturers are very anxious. He thought about it all night and kept chanting, and finally came up with such a slogan: "Ah! You can learn to ride a bike in half an hour! "
Unexpectedly, just adding the word "ah" to the slogan actually caused great repercussions. Soon, at the toy exhibition, bicycles became explosive, and customers had to wait three hours to buy them, and the sales volume tripled!
Therefore, in the process of creating epigrams, we must not be stingy with "strange words"!
At the press conference of the 2000 Sydney Olympic Games, the reporter asked Tamura Ruoko, a Japanese judo player, "What is your goal?" Tamura Ruoko replied, "The best is the gold medal, and the worst is the gold medal", which impressed everyone.
Asahi company in Japan has an "ultra-dry" beer with the slogan: "It tastes deep and cool". This slogan not only expresses the "refreshing" taste of beer, but also expresses the relatively "deep" taste, which helps beer to top the sales list in the industry.
"Best", "worst", "profound" and "refreshing" ... If you study these words carefully, you will find one thing in common: they all contain a pair of antonyms. Anyone can create epigrams, as long as they put the content they want to convey together with antonyms.
Explained by psychological knowledge, it can be called "gain and loss effect". That is, "the initial evaluation is negative, but inadvertently see the positive side, the evaluation will suddenly rise."
To master the "contrast method", there are three steps: ① determine what you want to convey most and put it in the last half sentence; 2 add antonyms to the first half of the sentence; (3) Free to add other words to connect the sentences.
I believe everyone knows the fairy tale Beauty and the Beast. It tells the story of a prince who was turned into a beast by magic and looked for true love. This is a French folk story, which was adapted into a cartoon by Disney Company and became popular all over the world. 1992, the film won the Golden Globe Award "Best Musical Comedy Movie". In this film, "beauty" and "beast" formed a visual contrast, which brought great impact and made people unforgettable. This is the charm of contrast.
Gao Xiao went to a company for an interview, and she answered some common questions fluently. At this time, an interviewer asked her: "Is it prepared in advance?"
Gao's brain suddenly went blank. Her answer was indeed prepared in advance, but it was seen through by the interviewer. What shall we do? Do you want to hide yourself or tell the truth?
Gao Xiao decided to tell his thoughts and feelings about the interview. She said: "I am very nervous. My throat is very dry, my palms are sweating, and there are so many pores on my body. How strange! " I didn't expect a smile on the interviewer's face.
Gao Xiao continued: "I used to be a lecturer in a cram school when I was working, so I was used to speaking in front of people, but for me, this is the first interview." In fact, I speak so loudly to hide the trembling of my throat, but I will try my best to refuel! "In the end, Gao Xiao successfully obtained the default quota of the company.
"Naked method" sometimes produces unexpected effects.
This method is to "face your feelings and speak frankly". This is a burning, embarrassing and exposed expression, but it allows you to create words that you have never thought of and are full of human feelings and vitality.
For example, if we want to express that the food is delicious, we can say, "It's so delicious that my brain is blank." When you say that, people will know that you ate terrible food.
Naked resignation's "wording menu" is: ① Determine what you want to convey most; (2) Turn one's body reaction into words naked; Add these words before what you want to convey.
There was a popular advertisement in the early years: "No gifts this year, only melatonin." The advertiser repeated this line three times, which was extremely unforgettable.
Although many people in the industry criticized this advertisement as not creative, it was this advertisement that was rated as the "first bad custom" on the Internet, which enabled melatonin to achieve sales of several billion yuan.
The success of melatonin advertising is that it uses repetition to say "the important thing is said three times". According to the psychological "pure contact effect", that is, "only increasing the number of contacts can enhance the degree of goodwill", this repeated statement is not only easy to stay in people's memory, but also makes people have the desire to imitate, and the effect is outstanding.
The "wording menu" of repetition method is as follows: ① Determine what you want to convey; ② Repeat.
The author gives a speech about once a week. What is rare is that his speech made many listeners feel that "90 minutes is like an instant". In a phonetic evaluation with a perfect score of 5, the author also got a high score of 4.7. How did he do it?
One of the author's skills is to use the climax method. Others may say, "Look at the example." But what the author said is: "The following part is not for nothing! Please look at the example. " Every time the author says this, the audience will look at him in unison.
The "climax method" is a technique used at critical moments. Use it to make the other person feel that "the next words are very important, so you must listen carefully", so as to concentrate.
The climax method, like "3,2, 1" in the countdown to the New Year, has attracted people's attention. When we want to convey something important or attract others' attention, we can use this "wording menu" to make the other party pay attention to what you most want Ta to pay attention to.
The "wording menu" of the climax method: ① Don't directly say "what you want to convey"; Say the climax words. As for the climax words, just use the following short sentences directly. Simple, right?
The following are all climax words:
"Please keep a secret"
"You will get it in the exam here."
"You are lucky to hear that."
"Just say it here."
"Don't take pictures next."
"Just say it once"
"There are two key points."
"I won't disclose it on other occasions."
"Only tell you one person"
"I want to confess."
In addition, as long as it contains the information of "what is important to say next", use the climax method.
Adding numbers to sentences can enhance persuasion. In particular, adding numbers to commodity names or introductions is not only visually eye-catching, but also easy to understand sentences.
No matter the creation 10 1 mentioned above, Snow White and the Seven Dwarfs, or Happy Spring Festival for 7 days, numbers are used.
Here's another trick: it's easier to remember by replacing even numbers with odd numbers. For example, in the Romance of the Three Kingdoms, the stories we remember deeply-three visits to the thatched cottage, seven arrests of Meng Huo and so on, are all the same.
This is because even numbers such as 2, 4, 6, 8, 10 are soft, so they are weak. 1, 3, 5, 7, 9 and other odd numbers have angles, so they are strong.
The use of numbers is divided into two steps: ① determine what you want to convey; ② Replace with appropriate numbers.
A while ago, a mobile phone game was popular in China, called Traveling Frog. The protagonist of this game is a cute little frog. Players can give it a name and feed it like a child. This frog will travel irregularly and send postcards and local products to the players. However, the "traveling frog" can't go out, and when to go out and come back is random.
The reason why this game is so popular is inseparable from its name. "Travel" and "frog" are obviously two seemingly unrelated words, but when they are combined, they give people a bright feeling and set off a wave of "frog bathing" in the circle of friends. The beauty of this name lies in the use of "combination method".
The "menu" of the combination method is divided into three steps: ① selecting the main core words; (2) Prepare a large number of synonymous candidates to replace secondary core words; 3 combinations.
Vertex method has two purposes:
1.？ True vertex method
For example, "the first in the whole region" and "the recommendation of the store manager" truly convey to customers that the goods have reached a certain peak. The key of this method is to consider what interval to intercept to make the goods at the peak.
For example:
First in the world, first in East Asia, first in China, first in the city, first in you personally. There must be a suitable position in these ranges. Try to choose the largest range if conditions permit.
2.？ Representation vertex method
If it is not a best seller, you can't claim to be a best seller, but you can create a word through expression to make customers feel that this product is the best. For example, Fighter in Mobile Phone, King in Mind and so on.
The "wording menu" of vertex method is as follows: ① Determine what you want to convey; ② Add appropriate vertex words. The key of vertex method is how to expand the range that can be called the first. The larger the scope, the better the effect.
Summary:
1. Surprise method is to add words to express surprise in what you want to convey.
2. Contrast is to combine antonyms to form a great impact.
3. naked resignation's method is to observe what happens to you and say it directly.
Repetition is to repeat the key points you want to convey several times. This method is effective.
5. The climax method is to talk about the eye-catching words first, then the key points, so that the other party feels that "the next words are very important and must be listened carefully", so as to concentrate.
6. Adding "numbers" to sentences can enhance persuasiveness. It is easier to remember with odd numbers than even numbers.
7. "Combination method" is to combine two different things to form a new term. This method is often used for "naming new products" and "naming phenomena that try to lead the trend".
8. The key of vertex method is to expand the scope of "can be called the first" as much as possible. The larger the scope, the better the effect.
Anyone can create famous aphorisms.
Finally, don't forget to like+pay attention (▽▽). "