First of all, improving the efficiency of traditional industries is the value foundation of internet plus. Once many industries are connected with the Internet, they will subvert the old industries. Obviously wishful thinking. It has not improved the customer experience and created more service value. Internet plus is a false proposition. From the perspective of cooking, the young cook's T+ 1 is the biggest harm. Maybe Beijing can. Everyone can't work five days a week, and there are only a handful of temporary entertainment activities on weekdays. But is this really the case? But even so, what if you let the novice gentleman go out to Beijing to try? Obviously, whether drifting north or drifting, the life of any city people is not so rigid, and T+ 1 restricts orders to a certain extent, so this is also the reason why I don't think highly of making semi-finished clean vegetables. The change of young chefs is obviously slower than their financing speed. From 20 13 to 20 16, it failed to achieve T+ 1 to T+0 in three years.
Secondly, if it is not a one-stop platform, but in a vertical market segment, the more SKUs, the better, because there is no way to be as sticky as Taobao and JD.COM, and the pleasure of customers' shopping cannot be achieved, because customers' choice is to expect to place orders quickly. Even if you go to a restaurant for dinner, most people want to order food within 5 minutes. Just a few days ago, I saw a young cook, and the SKU was 42. Therefore, the five-star chef invited by young chefs is not easy to do, because even if you serve 10 dishes every day and rotate once a week, it will not be worse than giving 70 dishes directly a week. Although not as good as Yu Zi House's 365 new products and new research and development, customers are still willing to accept this change.
Then there is the question of efficiency. Only when the operational efficiency of an enterprise matches the needs of customers can it be more sticky, instead of just focusing on the efficiency of the enterprise itself. Self-delivery mode seems to be the ultimate solution in the express delivery industry, which not only improves the delivery efficiency, but also takes into account the customer experience. The fresh food industry is not good, especially the semi-finished vegetable industry, which requires much higher timeliness than other e-commerce companies. If it cannot be delivered on the same day, it is obviously difficult to meet the needs of customers who can cook when they go home. This means that the whole city, especially a big city like Beijing, must have a single store coverage of 3-6 kilometers. If the order density in the region cannot be reached, it is obvious that the cost of fulfilling the order is too high. Therefore, this is the biggest worry for young chefs when they start city-wide distribution on 20 15.
I didn't write this article to express my own funeral. In fact, I feel sorry for young Cai Jun and thank him for his efforts in this industry. The model is there, whether it is important or not is obviously not important.