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The Dismantling of Gu Ye: A Difficult Designer's Way to Fight Back against Internet Celebrities
Born in the 1980s, Gu Ye, formerly known as Gu Mengshua, is well known to the public because of Weibo's "small talk about painting". My father is a designer. His childhood family environment was influenced by art. In high school, he wanted to be admitted to the Academy of Fine Arts. After his family refused, he switched to accounting. Because my girlfriend said, "Are all the boys who design cool?" He went to study design and became a local designer in Australia after graduation.

After work, Gu Ye loves to play Weibo, which shows that he has a certain understanding and research on the operation of Weibo. For example, how to write attractive headlines and what kind of content fans like.

In the summer of 20 13, Gu Ye and his friends went to the Victoria National Art Museum in Melbourne to see the exhibition of impressionist master Monet. Guye talked about Monet's gossip for a long time to a buddy who didn't understand painting. The other person was not bored and listened with relish.

Master's famous paintings have always made ordinary people feel obscure and unable to see any doorways and connotations. Guye, by virtue of his understanding of famous paintings and the stories behind them, teased himself and told jokes with his own understanding, and pulled western art down from the lofty palace. Let the grassroots people easily understand European painting.

After this incident, Gu Ye began to publish some painting articles in Weibo, starting with "Happy Painter-Renoir". Less than a week after the release, the number of fans in Weibo has tripled without interruption. At first it was just for fun, but later it became my career.

On 20/0/4, he returned to China to attend the signing ceremony of "Xiao Gu Chat Painting I". After discovering that he was on fire, Gu Ye immediately returned to China and settled in Shanghai. Later, I published "Xiao Gu Chat Picture 2" and "Xiao Gu Chat Myth". From 2065438 to August 2006, Gu Ye took a group of people (about five or six people) to Italy to play, visited many local art galleries and museums, and filmed and produced an online program "Gu Ye Explodes Italy" combining art and tourism.

For such a meaningless interpretation of the serious art on the tall, some people on the Internet criticized it as vulgar and not rigorous. I don't know much about western art, so don't comment too much here. For people who eat melons, the article is still attractive. Everyone has a desire to know something new and interesting!

As a WeChat operator, the success of this official WeChat account has its inevitable factors:

First, buzzwords and grounding gas.

Second, grasp the audience's love, curiosity and sex-related topics.

Third, graphics and text are not tired.

Fourth, funny writing, funny pictures and eye-catching content.