According to the upstream news report, on March 29th, Hangzhou Municipal Bureau of Commerce held a special conference on promoting the high-quality development of catering industry. At the meeting, it was proposed to organize the formulation of Hangzhou cuisine standards, encourage relevant industry associations and Hangzhou cuisine master studios to participate in the formulation of cuisine standards, and encourage relevant social organizations and enterprises to formulate Hangzhou cuisine group standards and enterprise standards. Take the lead in formulating and completing the international standards, national standards, industry standards and group standards of Hangzhou cuisine. After the relevant achievements are released or put on record by the standardization administrative department, they will be given a one-time reward of no more than 6,543,800 yuan, 300,000 yuan, 200,000 yuan and 200,000 yuan respectively.
At the same time, we will strengthen the transformation from hangzhou dishes's classic dishes to prefabricated dishes and hangzhou dishes's innovative works to catering products, and encourage catering enterprises and food enterprises to intensify research and development and build a product matrix. For enterprises registered in Hangzhou, if the annual sales of menu products in Hangzhou exceed 500 million yuan, 65.438+0 million yuan and 200 million yuan for the first time, they will be awarded no more than 250,000 yuan, 500,000 yuan and 65.438+0 million yuan respectively.
In terms of special snacks, we should create strong IP such as scallion cake, Ding Sheng cake, spring rolls and Hangzhou steamed buns, form a landmark of Hangzhou's special food, and shape a new brand of consumption that young people remember and want to share. Give full play to the advantages of "e-commerce capital" and "live broadcast base" in Hangzhou, and carry out normalized publicity and promotion through the media platform.
However, the related content was labeled as "1 10,000 yuan reward" and "removing food desert" on the Internet, which caused widespread concern and heated discussion. Regarding the statement that "Hangzhou offered a reward of 6.5438+0 million yuan", the person in charge of the relevant department of Hangzhou Municipal Bureau of Commerce responded to the reporter and said: "This is the content of the draft for comment. We did mention this idea at the special meeting. "
The person in charge said: "The award standard comes from the Measures for the Administration of Standardization Project Funding in Hangzhou in 2022, which mentions that the units leading the formulation of international standards, national standards, industry standards," Made in Zhejiang "standards and group standards will be given no more than 1 10,000 yuan, 300,000 yuan, 200,000 yuan, 200,000 yuan and 200,000 yuan respectively. On the other hand, according to the procedure, the draft for comment needs to be improved and approved by the municipal government before it can be officially released. The written statement on the Internet is inaccurate and obviously misleading. "
Some people say that "Hangzhou is not a gourmet desert"
But it was criticized by thousands of comments.
According to Chaoxun, the classic and authoritative China cookbook "Zhejiang Volume" was opened, which read: "Hangzhou cuisine is an important part of Zhejiang cuisine among the eight major Chinese cuisines. It is well-known at home and abroad for its rigorous selection of materials, fine production, fresh and delicious taste, attention to original taste, variety and timeliness. " West Lake vinegar fish is one of the 36 famous dishes in Hangzhou.
As a senior foodie in Hangzhou, the reporter participated in technical competitions outside the building, including West Lake vinegar fish. I thought that colleagues who work in the same kitchen should make the same taste, but I didn't know until I tasted it that the West Lake vinegar fish made by different chefs had obviously different colors and tastes under the same conditions. Since then, the reporter realized that this is a difficult dish to cook.
Master Hu Zhongying, a leading figure in hangzhou dishes, said that hangzhou dishes won many awards in domestic cooking competitions and went abroad. However, hangzhou dishes pays attention to material selection and cooking skills and difficulties. Not every shop is doing well. "For example, what kind of fish is used in West Lake vinegar fish, and what are the cooking steps?"
A fan left a message saying that she simply expressed "Hangzhou is not a gourmet desert" in Little Red Book, but she was criticized by more than 1000 comments. She laughed at herself helplessly: "I actually found the traffic password."
Regarding the remarks of "gourmet desert", the person in charge said: "Hangzhou cuisine originated in the Song Dynasty and has a history of nearly a thousand years. It is not a question of starting from scratch, but a question of how to improve it. Hangzhou dishes has a long history and inclusive urban characteristics, which is the background color and signboard of Hangzhou catering industry. Taking the Asian Games as an opportunity, we also sincerely invite friends at home and abroad to come to Hangzhou to watch the Asian Games, taste hangzhou dishes and make suggestions for the high-quality development of hangzhou dishes. "
Many places have also revitalized local dishes.
According to Jim News, in recent years, it is not uncommon to revitalize local dishes like this.
On April 2 1 2022, Shandong Provincial Department of Commerce replied with a Proposal on Promoting the Further Revitalization and Development of Shandong Cuisine, saying, "In recent years, our province has actively promoted the innovative development of Shandong Cuisine, formulated and improved the standard system of Shandong Cuisine, cultivated 30 key catering brand enterprises, and done a lot of fruitful work around the cultivation of Shandong Cuisine skilled personnel, the promotion of Shandong Cuisine and the revitalization and development of Shandong Cuisine industry.
On February 8, 2022, it was mentioned at the Henan Cultural and Tourism Work Conference that "Henan cuisine revitalization" is an important part of the cultural tourism work map, and it will learn from the successful model of "100 counties and 1000 bowls" in Zhejiang Province to vigorously promote the revitalization of Henan cuisine and promote the "Henan cuisine" to shine. Support Changyuan to build the hometown of national famous chefs into the hometown of national cuisine, support Xinyang to explore a new path of gourmet homestay, and promote the industrialization and brand development of Xinyang cuisine.
In 20 18, the general office of Hubei provincial government issued "Opinions on Promoting the Innovative Development of Chu Cuisine", in which the abbreviation of hubei cuisine was clearly standardized as "Chu Cuisine", aiming at creating a trillion-dollar industry of Chu Cuisine, so that Chu Cuisine, which is a land of fish and rice, is good at steaming and stewing, full of fragrance and blends with all directions, can reach more tables. To this end, the training of "chef" has also begun. It is planned that from 2022 to 2025, the province will train more than 80,000 people, which will directly drive 250,000 people to find jobs and start businesses. Among them, in 2022, "Chef" has been trained more than 20,000 times.
The data shows that the national catering revenue in 20021year was nearly 4.7 trillion yuan, and the market scale is expected to reach 5,563.5 billion yuan in 2025. It can be seen that behind the local dishes is the catering stage, which is also an important engine of tourism economy and GDP.