There are three classification methods of commercial advertising photography, namely subject classification, object classification and application classification. But no matter what kind of classification, goods must exist. The following is my knowledge, I hope it will help everyone!

1. Subject classification

Topics with elements of commercial photography include: clothing, commercial drinks, health products, medicine, real estate construction, indoor atmosphere, personal and household goods, transportation, tourism and urban scenery, science and technology, corporate image, office equipment and communication services, commercial portraits, product machinery and so on.

2. Classification of objects

The specific subjects are: drinks, wine, vegetables, fruits, food and so on. Cosmetics, medicines, watches, jewelry, lighters, glasses, hardware products, household appliances, electronic products, leather goods, stationery, bags, etc. Silk, fur, underwear, swimsuit, suit, children's wear, seasonal women's wear, shoes and hats.

3. Application classification

Including: street sign advertisements, sample catalogs, posters, calendars, light box pictures, business postcards, brochures, pop advertisements, DM advertisements, and media printing advertisements. Among them, the sample catalog is the product promotion style that customers take the most photos and use the most frequently; Street sign advertisements, light boxes and signboard posters are eye-catching because of their sophomore format and have good publicity effects; Newspaper advertisements spread quickly, with strong timeliness and wide publicity, which is also a common way for businesses. POP store advertisements are all advertisements made by supermarkets, shopping centers, department stores and retail stores to guide goods and induce consumer behavior, including product models, photographs, windows, shelves, shopping guides and display cases.

The window of big shopping malls has become the best location for posters and light box advertisements, and it is also an effective part of POP advertisements in shopping malls.

DM advertisements are commodity leaflets, commercial advertising letters, etc. Post office mail, mostly printed leaflets, comprehensive leaflets, coupons, cards and so on. Shopping malls, supermarkets, fast food restaurants and other businesses for promotion. Some of them are attached to newspapers, especially on the eve of festivals, and there are many such printed materials.