Bean fruit net advocates that users go into the kitchen and cook food by themselves. For netizens who like cooking, bean fruit net's flagship product "Vegetable Field" information sharing platform, each user has his own independent page. In this "one acre and three points", users can publish their newly developed recipes, upload photos, express their cooking feelings, and also "pay attention" to other people's "vegetable fields", collect food recipes published by others, or exchange messages interactively. It sounds a bit like Weibo.

For those who like food but just talk about it, bean fruit net uses the social platform of "Food Diary" to let users write a paragraph on the "Food Diary" no matter what food they eat outside or what good things they accidentally stir up. Open this online log, which friend ate what food on which day at a glance, and users can also "share" and "comment" on these foods. Sounds a lot like Weibo, too.

Proud of "Intelligent Food Search"

As a vertically subdivided website, a free communication platform is not complete, but also needs to reflect its professional vertical characteristics and user experience. Among the numerous user experience innovations, Wang Yuxiang is most proud of "finding dishes intelligently". In the long-term user behavior tracking analysis, Wang Yuxiang found that users are more likely to enter raw materials for search when using the website, rather than the name of the dish, so the user's question is often not "What can I cook", but "What can I cook after buying these raw materials?" Bean fruit net then strengthened the search function, changed to input raw materials, and you can find dishes that can be cooked with this material.

Bean fruit net's most important content-cookbooks, adopts the typesetting method of Cookbooks, and the words on the left and the words on the right are clearly listed. The following steps are written point by point, which is clear at a glance.

With the launch of mobile phones, bean fruit net has become a mobile food information platform, which can even push different seasonal foods and topics to users according to the changes of seasons. Functionally, the mobile phone voice search is also realized, which is more convenient to use in the kitchen.

However, in the face of the demands and opinions of many users, some even contradict themselves. "I hope to buy in bean fruit net, and I hope to have voice and video services ..." The integration and analysis of these feedbacks is the future of Guodou. Wang Yuxiang believes that bean fruit net's first task is to let people who can't cook learn to cook, and then share the services corresponding to these needs with friends, which can be done in bean fruit net or gradually introduced.

Bean fruit net not only provides a communication platform, but also analyzes and refines the data input by users. If the user has an account on bean fruit net and shares what he ate and how much he spent every day, Douguo will automatically generate a gourmet account book, and regularly generate reports, pointing out whether the user's nutrition collocation in the past period is reasonable or not, and even giving suggestions on nutrition collocation.

In addition to attracting users to upload their own contributions, bean fruit net also publishes recipes from professional sources through the authorization of its partners, including recipes from professional publications, restaurant signs and recipes developed by seasoning companies. A considerable part of bean fruit net's nearly 654.38 million+recipes come from the above professional sources.

The largest food community in China.

By the end of 20 13, the number of registered users in bean fruit net has exceeded 4 million, and the download volume of bean and fruit gourmet APP has reached 45 million, making it the largest gourmet community platform in China. The user groups in bean fruit net are also quite "high-quality", aged 25-35, mainly in the first-tier cities of Guangzhou, Guangzhou and Shenzhen, and 80% of the users are women.

Up to now, bean fruit net has 200,000 recipes and more than 4 million food diaries, which are shared by 3 million food experts every day.

Intimate and customized personalized service

In 20 14, a new version of Douguo Cuisine-Douguo Cuisine 5.0 was released, which was destined to set off a food revolution.

Version 5.0 of Bean and Fruit Cuisine advocates intimate, intelligent and personalized service, and exclusively introduces personalized customized food recommendations. Based on the data analysis of users' behaviors of uploading recipes, collecting, sharing and searching, combined with health considerations, seasonal factors and nutritionists' professional advice, we recommend exclusive food recommendations for each user. This function subverts the positioning of private kitchen teachers and private kitchen sharing platforms in mobile food applications. The intimate and simplified new function makes bean and fruit food far more than a menu, but also a user's confidant, best friend, gay friends and lover.