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As a contemporary college student, how do you understand mass entrepreneurship and innovation? On encouraging the public to start a business.
First, how to understand mass entrepreneurship and innovation

Enterprises should be brave in innovation. In the ever-changing modern society, enterprise innovation is not only "if you don't advance, you will retreat", but also "if you progress slowly"-no matter how big or strong an enterprise is, if it can't keep up with the trend of the times, it will eventually be mercilessly abandoned by the market. Under the new normal, the environment will become more and more complex and will encounter more and more changes. Enterprises must change their cultural genes and constantly innovate in management system, business model, products and services, so as to conform to the general trend of economic development, calmly cope with various difficulties and challenges, seize fleeting new opportunities, and realize sustainable development in transformation and upgrading.

The government should create an environment conducive to entrepreneurship and innovation. The practice of reform and opening up has repeatedly proved that economic prosperity is not managed but released. Government management departments should be brave in "self-revolution", further simplify administration and decentralize power, and exchange the "subtraction" of government power for the "multiplication" of market vitality, that is, truly return power to the market and fully activate the vitality of various market entities. At the same time, actively implement preferential policies for entrepreneurial innovation, establish and improve the entrepreneurial service system, provide entrepreneurs with as much capital, policy support and market analysis guidance as possible, so that everyone with entrepreneurial aspirations has room for entrepreneurship, so that every dream created can become a reality and everyone can enjoy the opportunity to shine in life.

A society full of passion for entrepreneurship and innovation is a society full of vitality and hope. We should sincerely respect the value of every struggle, strive to let the blood of innovation and creation flow freely in the whole society, and let the spirit of independent development become a common practice among all the people.

Second, new government measures.

In fact, the most difficult thing is that at the beginning, operating costs and financing problems were unbearable burdens and psychological demands for many entrepreneurs who returned to China. In order to provide entrepreneurs with a good space for starting a business and living, give full play to the multiplier effect of loan support and the "leverage" role of inciting entrepreneurship and promoting employment, the State Council has introduced measures such as "targeted tax reduction", "universal fee reduction" and "financial discount on loans". It is a useful attempt to solve the "financing difficulty" to explore the innovative measures of issuing "SME collective bonds" in areas where returning to their hometowns is concentrated.

At the same time, the General Office of the State Council issued "Guiding Opinions on Developing Mass Creation Space and Promoting Mass Innovation and Entrepreneurship", which opened the door for college students' entrepreneurship in terms of policies and funds. For example, the policy documents originally approved by multiple departments were transferred to one department, which greatly saved the time for starting their own businesses, provided loans for college students to start their own businesses, and helped them solve their financing difficulties, especially by listing profitable high-tech enterprises, which made their entrepreneurial prospects bright.