This is especially true in the unpredictable business world.
As the saying goes, "if you are poor, you will change, and if you change, you will pass." If you want to succeed in business and make a lot of money, you need to have a strong "flexible thinking". Throughout the Chinese and foreign business circles, businessmen who can make a lot of money are often flexible.
In 2008, in Shaanxi, a factory owner with a net worth of over 10 million decided to give up the factory business that he had been running for many years. In the surprised eyes of people around him, he turned to invest in "caves" in the barren hills of northwest China.
And this decision completely changed his later life.
On March 6th, 20 19, CCTV published an article about doing business in official website.
This article is about a barren mountain in the suburb of Tongchuan City, Shaanxi Province, which is plagued by glaciers and cold all the year round.
It is difficult to grow any plants and crops here.
However, it is such a "barren land" that was taken away by a man named Gao Ziyi. He not only invested more than 30 million yuan here, but also dug more than 65,438,000 caves between Shan Ye.
For a time, the surrounding villagers were puzzled.
However, a few years later, the benefits brought by this barren mountain to Gao Ziyi far exceeded people's imagination. ...
On September 5, 2008, Gao Ziyi came to his machinery factory as usual to inspect the work in the factory.
In the machinery factory, the workers have already arrived, under the leadership of each team leader, standing in their posts in an orderly way, manipulating the machine production line in front of them as usual.
Seeing that the workers are busy in their respective posts, everything in the factory seems to be running on the right track, but as the boss, Gao Ziyi frowned.
At that time, the global financial crisis was raging, and the business of all walks of life was very depressed, which also affected Gao Ziyi's factory business.
Although in the eyes of outsiders, he is the boss of the factory and has done a good job, Gao Ziyi knows very well how difficult it is to do this job well.
Under the impact of foreign companies, the products of Gao Ziyi Machinery Factory have to design a new marketing form almost every other year, otherwise they are likely to be crushed by competitors and become losers in the market.
As an accomplished businessman, Gao Ziyi likes to be prepared for danger in times of peace, and also likes to look at problems from a long-term perspective.
This made him start thinking about whether to change the way of business.
Soon after going out, Gao Ziyi saw a different kind of "business opportunity".
On weekends, Gao Ziyi's family drove to their children's grandmother's house. As a result, they just came out of Tongchuan city. When passing a barren hill in Yaozhou District, Gao Ziyi paid attention to it.
This mountain area has been neglected all the year round. Because of the bad geographical environment and climate, no plants were planted, so it looked bare.
Suddenly, Gao Ziyi had a flash of light and an idea appeared in his mind.
After returning home, he quickly went online to inquire whether the barren mountain had an owner or whether anyone had invested here.
After some inquiries, as Gao Ziyi expected, this barren mountain is a "four no matter" area, and no department or enterprise stops here.
Seeing this, Gao Ziyi knew that his opportunity had come.
The next day, Gao Ziyi told his wife and business partner that he wanted to invest in the barren mountain area of Yaozhou District, and transferred 30 million yuan from the operating funds of the factory, which was almost all his possessions that he could use, and was going to be used as the investment start-up funds for this wasteland.
When Gao Ziyi's wife and friends heard this, they were all surprised. They don't understand why Gao Ziyi did this.
After all, a successful career, career change is a big taboo in business.
Moreover, they have heard a little about the barren hills that Gao Ziyi wants to invest in. There are few resources and no one. I don't know what is attractive, and it is worth Gao Ziyi spending such a large sum of money.
And Gao Ziyi's answer made them puzzled.
"I want to invest in animal husbandry and transform it into a farm there."
As soon as this was said, Gao Ziyi's wife thought that her husband had a fever and his brain was broken.
That mountainous area is not only complex in terrain and cold in climate, but also has no mountain roads, so it is difficult for plants to survive. How can ordinary farmed animals survive?
This is a waste of money!
Immediately, his wife opposed Gao Ziyi's decision.
However, before telling his wife and friends, Gao Ziyi had already made up his mind. How could he be easily changed by these words?
So, regardless of his family's obstruction, he immediately took the funds to the relevant departments to invest in the barren mountain.
After obtaining the approval of relevant departments, Gao Ziyi contracted 4,000 mu of mountainous area and was allowed to carry out breeding work in this barren mountain.
So he took the hired team and rushed to the barren hills for design inspection.
After a while, I saw so many people coming to this wasteland, and the nearby villagers were also very curious and got together to ask about the situation.
When it was learned that Gao Ziyi and his party were going to raise animals in the mountains, the villagers nearby were a little dumbfounded.
As residents nearby, they didn't try to raise livestock here, but the result of each reproduction was tragic.
"When it comes to winter here, it's like being possessed. The cold on the mountain is particularly heavy. Whether it is raising sheep or raising pigs, it is difficult to survive. "
The villagers told Gao Ziyi that before his arrival, they had tried to raise livestock in the mountains, but even these villagers who knew the roots of the mountains could not continue.
But these words are still not enough to dispel Gao Ziyi's heart.
First, he pulled up the weeds on the mountain, then built a mountain road and a factory here, and connected water and electricity.
After everything was ready, Gao Ziyi introduced the first batch of black goats to the farm.
Looking at these arrested lambs, Gao Ziyi felt that this was the "way to make money" that God had taught him. So I take good care of them.
Before long, however, what the villagers had warned began to come true.
Although these black goats are alive and kicking at ordinary times, they grow fast. But in winter, the cold in the mountains will make the whole farm terrible.
In four years, almost every winter, dozens of black goats will freeze to death, and the surviving black goats will also experience growth stagnation due to severe cold.
After all this, Gao Ziyi not only made no money in aquaculture, but lost 2.8 million yuan.
By 20 12, there were less than 200 black goats that Gao Ziyi first introduced, with a loss of 60%.
Gao Ziyi felt very depressed to see him boasting confidently in front of his family and friends, but he ended up like this.
However, with 20 years of business experience, he is used to big waves, so he is unwilling to face these setbacks.
So after the investigation of the animal husbandry market, Gao Ziyi changed a farming method.
He sold all the remaining black goats in captivity and replaced them with "Tibetan fragrant pigs" that were easier to survive.
Tibetan fragrant pig, also known as "Ginseng Pig" and "Potentilla anserina Pig", is a kind of livestock and poultry breed, an ancient livestock breed resource unique to western Sichuan Plateau, Yunnan, Tibet, Gannan, Gansu and Minxian, and an original ecological lean pig breed in Tibet, belonging to the category of external grazing.
Tibetan fragrant pigs can effectively adapt to the geographical environment and feeding methods, and have certain appearance characteristics and production performance, which also enables them to better adapt to the harsh local climatic conditions and geographical factors.
20 12 On August 6th, Gao Ziyi introduced 26/kloc-0 Tibetan fragrant pigs from western Sichuan and Gansu, and changed the original "sheepfold" into a "pigsty".
Some breeding equipment on the farm has also been replaced.
Gao Ziyi was not disappointed when he first started breeding Tibetan fragrant pigs.
This breed with strong reproductive ability can produce two litters a year, and each litter must have at least six or seven cubs. Moreover, the born piglets have strong viability.
In less than two years, the original 26 1 Tibetan fragrant pigs suddenly became more than 500.
Coupled with the second introduction of Gao Ziyi, by the autumn of 20 14, there were more than 1000 Tibetan fragrant pigs in the whole farm.
Looking at the pig market, Gao Ziyi felt that his breeding route was finally on the right track. So I began to prepare for the market.
However, the road to success always seems to be tortuous. At dawn, the farm ran into obstacles again.
Since the winter of 20 13, Tibetan pigs have been frozen to death in the farm like the previous black goats.
At first, this number was not large, but it happened occasionally, so Gao Ziyi was just a normal phenomenon and didn't care too much.
But in the winter of the following year, I received the "bad news" reported by the breeder almost every day, which made Gao Made Ziyi start to be vigilant.
After personal investigation, Gao Ziyi found that after winter, these Tibetan pigs would die inexplicably at night and suddenly disappear in droves during the day.
This is very strange.
In order to find out how this phenomenon happened, Gao Ziyi began to track the whereabouts of these Tibetan pigs all day.
After three days of investigation, Gao Ziyi finally understood.
It turns out that these Tibetan pigs will find a leeward place to keep out the cold according to the terrain during the day.
At night, in order to keep warm, some adult Tibetan fragrant pigs will bow down, causing many young Tibetan fragrant pigs to be crushed to death.
After seeing the truth, there is only a solution left.
Looking at the potholes in the mountain, Gao Ziyi thought of a good idea.
In order to concentrate on running the farm, Gao Ziyi also sold his own machinery factory in exchange for more investment of more than 20 million yuan in the farm.
20 15 in order to completely solve the problem, Gao Ziyi hired someone to sort out and transform the original messy caves on the mountain.
/kloc-more than 0/00 caves have all become pigsty and delivery room for Tibetan fragrant pigs.
In this way, more than 1000 Tibetan fragrant pigs were reasonably assigned to the lee side mountainous areas, and there was no incident of adult pigs crushing young pigs.
At this point, Gao Ziyi's farm has never had any problems.
Later, when the aquaculture industry matured, Gao Ziyi pushed his pork to the market at a very low price and successfully opened the door to the market.
By 20 17, the farm that suffered losses for years finally achieved its first profit.
At the end of 20 17, Gao Ziyi calculated that the annual profit of the farm was as high as 5.3 million, which successfully made up for all his previous losses.
In 20 18, Gao Ziyi opened an e-commerce channel, which attracted a large number of tourists to watch this strange breeding environment with the gimmick of "cave farming", and turned the originally desolate mountainous area into a "punching resort" at once.
And the farm's profit figure also broke through the10 million mark this year.
Today, Gao Ziyi's farm is still very famous in the local area, and his industrial line is even spread all over the country.
Although the business of the farm was affected to some extent after the outbreak of the epidemic, Gao Ziyi once again solved the immediate problems by relying on government subsidies and the supply channels accumulated before.
This decade's transformation, though tortuous and complicated, is full, and the joy of success has also brought him a great sense of accomplishment.
He was especially satisfied when he saw that the guests in those restaurants ate the pork he raised and their faces were full of praise.