Kang Hua popular style

Kang Hua popular font is one of the most popular handwriting design fonts and mobile phone fonts. It has both the shape of cartoon font and the spirit of regular script font, which is cute but frivolous.

POP(PointofPurchase), commonly known as "point-of-sale advertising", is a low-cost, high-efficiency advertising method to attract customers' views and arouse their desire to buy. It is fast, effective, convenient and economical.

The characteristics of POP fonts and the importance of online generation of pop fonts

1. It is practical. With the development of economy and the rise of retail industry, both enterprises and shopping malls are strongly aware of the powerful role of POP advertising in terminal sales. As an "unpaid salesman", POP advertising will not only bring high profits to enterprises, but also bring more income, so the demand for talents in this field is increasing.

2. Suitable for young people's mentality. Today's post-80s and post-90s advocate freedom, avantgarde, uniqueness and originality. Popular fonts, with their slightly distorted and exaggerated features, cartoon-like shapes and gorgeous colors, combined with fashionable cartoons and illustrations, will naturally be loved by most young people. From the teaching practice, 80% ~ 90% students will be attracted by its illustrations and words from the beginning, and will work very hard and be willing to write. Relative to the basic

calligraphy

And the calligraphy course is more interesting to learn.

3. It is suitable for the development characteristics of students in secondary vocational schools. POP font is a variant word based on bold font, which is usually easy to use after a period of font training. but

secondary vocational school

Always emphasize skill training. For the students majoring in advertising decoration, as long as they practice hard and find the writing rules of POP fonts, I believe they can also find a place in the propaganda departments of enterprises and institutions.

What is a handwritten popular poster? Hand-painted POP posters generally use two kinds of pens.

One is used to draw illustrations. Water-based markers (a few people also call them Mike pens) are rich in colors, generally ranging from 60 to 120. Disposable, throw it away after use, there is no way to add ink. Imported Japanese plum blossoms are good, about 7 yuan each. If it is less than 5 yuan, it is basically fake. Domestic prices range from 4 to 6 yuan.

The second one is for writing. Generally, it is an oil/alcohol microphone pen (some people call it a marker pen, and there is no unified standard name. But most of these pens are called Mike pens. ) The oldest brand of this pen is made in Taiwan Province Province, and there are many domestic and counterfeit pens. I know that since 10 years ago, the pens of Libaidai in Taiwan Province Province have been sold at the same price, and the price has never dropped. 30MM retail is probably one in 50 yuan. Of course, there are also some pens of other domestic brands. Relatively better is the new Asahi brand POP pen made in Shanghai. The refill is imported from Japan, but it seems to be discontinued now. . It's a little tangled Hmm. How interesting

Friendly reminder: As a beginner, there is no need to buy a lot of pens to practice at home. It is recommended to choose an affordable hand-painted POP beginner's suit, and then use the tools after learning. After all, it is not easy for everyone to make money now.

The above information is provided by supermarket art training experts, Lianhua Supermarket, Yongqi Beauty Chain, China Telecom, Xie Heng Communication and other strategic partners-"Shanghai Bobo Hand-painted POP Poster Training". I wish you an early success! !

During the interview, someone asked me if I knew about pop. I said what is popular handwriting. The real meaning of POP is the abbreviation of English Point_f_urchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used.

And when you say POP handwriting, you mean hand-painted POP, written with a Mike pen; I guess people will ask if you will be popular.

I think it means hand-painted POP. . . Hand-painted pop is the most basic and best skill of early artists.

Characteristics of hand-painted POP advertisements

Save cost and time

Manual drawing with special POP pen material has the advantages of less materials, low cost, quick production, time saving, maneuverability and flexibility.

Stimulate consumers' potential desire to buy

Although manufacturers use major media to widely publicize their own enterprises or products, sometimes consumers step into stores and forget the advertising contents of other media. At this moment, using hand-painted POP advertisements for on-site display can arouse consumers' potential consciousness, re-remember the goods and promote the purchase action.

Can replace the sales staff.

Hand-painted POP advertisements have the reputation of "silent salespeople" and "most loyal salespeople". In supermarkets and shops, when consumers are faced with many commodities without following skills, a fascinating hand-painted POP advertisement is placed around the commodities faithfully and continuously, providing consumers with commodity information and stimulating consumers' buying impulse.

Full of affinity and intimacy.

The contrasting colors, flexible shapes, humorous and exaggerated patterns and accurate and vivid language of hand-painted POP advertisements can create a strong sales atmosphere, attract consumers' attention, guide consumption and promote purchase impulse.

Enhance corporate image

With the increasingly fierce business competition, enterprises not only pay attention to improving the visibility of products, but also pay more attention to the publicity of corporate image. Hand-painted POP advertisements, like other advertisements, can establish and enhance the corporate image in the sales environment, thus maintaining a good relationship with consumers. OP art is a combination of business awareness and humanistic art .. _ Toddy is dismissive of apricot _OP, and hand-painted POP combines humanistic art.. Hand-painted Pop is a specialized art and a discipline from a professional point of view.

Advantages of hand-painted popular advertisements

Hand-painted POP advertisements publicize and convey the characteristics of products to consumers with eye-catching color matching, flexible layout, easy-to-identify and easy-to-read fonts and humorous and exaggerated illustrations. Hand-painted POP is to draw colorful, illustrated and propagandized POP posters by hand with special POP writing tools without any mechanical equipment. The production cost of hand-painted POP posters is low, which can greatly shorten the production time, and has strong mobility, flexibility and quickness. Hand-painted POP posters reveal intimacy that other printed materials can't express. Its affinity can best stimulate consumers' potential desire to buy, make consumers impulsive and bring business opportunities to operators. Hand-painted POP can match the overall style of the store, which not only helps to sell goods, but also creates a hot-selling atmosphere in the store. Today, popular advertising has become the leader of the times. Hand-painted POP advertising itself does not have the promotion strength of TV advertisements, newspapers and other news media, but it has the main characteristics of low production cost, flexible form, fast communication speed and accurate feedback information, thus becoming one of the most effective, extensive and practical indispensable means and strategies in today's commercial competition.

I wish you a successful interview!