The so-called scene refers to the action that takes place in a specific time and space, or the concrete picture formed by the relationship between characters, which is a specific process of expressing the plot through the actions of characters. The so-called scene marketing, simply put, is to closely combine marketing means with people's life scenes. To some extent, the scenario is the demand. In the early advertisements of Jiaduobao, the scene of eating hot pot was constantly displayed, so that now when we go to eat hot pot, we will naturally order a jar of Jiaduobao, the same drink and the same heat. Jiaduobao caters to the scene of eating hot pot with the selling point of "not getting angry"-this is the scene marketing in traditional advertising.

I'm afraid of getting angry and drinking Wang Laoji, drinking Red Bull when I'm tired, drinking Mrs. Oral Liquid after meditation, acid-proof toothpaste that is not afraid of acid, sweetness, cold and heat, and the famous phrase "No gifts this year, gifts for melatonin" all use the scene. Of course, we can easily see that in the traditional advertising field, what is needed is a highly "* * *" scene. We divide the user groups into different audiences and then carry out targeted marketing. It's "one scene" versus "many people".

In the era of artificial intelligence, scene marketing can completely achieve "multi-scene" and "multi-person". Through big data, we can not only connect multiple users with a scene, but also customize different scene requirements for a user and show them to him when he needs them. Many mobile games will pop up a _ gold window after the GAMEOVER, which is undoubtedly easier for consumers to pay the bill than prompting to pay when logging in.

The essence of marketing is insight into demand, and artificial intelligence can help us draw user portraits better and reach users more timely. "Accurate and comprehensive" should probably be said to be the top priority of valuable marketing scenarios in the era of artificial intelligence. We should try our best to build various suitable scenes and hand over the rather heavy work of "putting it at the right time" to artificial intelligence.

As long as it is useful, it is valuable.