How to write the analysis report of competing products

Question 1: How to write the analysis report of competing products? Hello, our company has long-term cooperation with online entertainment interactive technology company, and the competitive product analysis report they made is ok, very scientific and comprehensive.

Question 2: How to write the analysis report of competing products? Hello, our company has long-term cooperation with online entertainment interactive technology company, and the competitive product analysis report they made is ok, very scientific and comprehensive.

Question 3: How to write the analysis report of competing products? The analysis report of competing products mainly includes two aspects:

1, function list

In the product function dimension, we need to present the specific functions of competing product A and competing product B, which is the basis of competing product analysis, or the object of analysis and evaluation.

2. Analysis and evaluation

Taking the competing product analysis of interactive design as an example, the interface layout, interaction mode and animation effect are analyzed and evaluated according to certain usability evaluation indicators.

There are two aspects in the analysis and evaluation of competing products: objective and subjective.

Objective evaluation can produce what we usually call data, in the form of simple evaluation methods such as "yes/no", "yes/no", "tick √ or ×"; Or scoring method, that is, scoring competing products according to different evaluation criteria, or descriptive method, that is, describing characteristics in the form of comparison.

Subjective evaluation often comes from personal experience and subjective feelings, and its persuasiveness is limited.

The suggested way is to divide the analysis and evaluation into two columns, one is objective description and the other is subjective evaluation, so that subjective evaluation can be used as a supplement to objective description.

I hope it helps you. Quote: tieba.baidu/p/3795873828.

Question 4: How is an excellent competitive product analysis report extracted? Reference: woshipm/PD/216861.

Question 5: How to write the analysis summary of competing products?

How to write competitive product analysis

How to write the analysis report of competing products

How to write competitive product analysis

Question 6: How to do competitiveness analysis and give you a set of templates for competitiveness analysis.

1, market trend, industry position;

2. Competitors' corporate vision, product positioning and development strategy;

3. Target users;

4. Market data;

5. Core functions;

6. Interaction design;

7. Advantages and disadvantages of the product;

8. Operation and promotion strategies;

9. Summary &; Let's leave now.

In addition to regularly outputting analysis reports of competing products, I suggest collecting information &; The analysis of competitive products should continue. Insist on collecting industry intelligence every day and regularly output a competitive product analysis every month &; Industry intelligence report, and then communicate with team members and brainstorm together.

Question 7: How to do the trilogy of competitive product analysis well?

① Select the analysis target: define the key points and problems to be solved in the analysis of competing products; Select suitable competitive products (products with the same or related business)

② Comparative analysis: According to several dimensions (product function, interaction design, operation strategy, etc. ), compare the products and competing products one by one, and analyze their advantages and disadvantages.

③ Discuss and propose a solution: According to the comparison between the analysis focus established in the first step and the related dimensions in the second step, conduct a comprehensive discussion and analysis, and further propose a logical solution in combination with the current industry development trend.

Set analysis objectives

Many newcomers and children's shoes (including those that have been cooked in the pot) often pay too much attention to direct comparative analysis when writing competing products analysis for the first time, while ignoring details such as how to screen competing products, why to do competing products analysis, what is the focus of analysis and what problems need to be solved.

"Choice is more important than analysis" —— Liu Jin, a famous designer of Netease

And here I extend it to "choose the analysis target". There are two types of goals:

① Analysis focus: Each report has a central point, and the analysis of competing products generally revolves around a core (the development direction of the company, the iterative direction of products, etc.). ), which is the focus of analysis and discussion, requires the author to spend more space on detailed discussion, otherwise it will only make him fall into the quagmire of energy collapse and readers' boring reading.

Chestnut: I wrote a competitive analysis of social products before cooking, with the aim of exploring a better way to establish a stranger relationship and how to help the stranger social platform precipitate the user relationship chain. As for how social platforms achieve traffic and operational strategies, these are not the key points. Make a simple comparison and spend less energy on analysis.

2 Choose competing products: Choosing the right competing products will get twice the result with half the effort, and choosing the wrong one will make you regret it for a lifetime. The only premise of competing products analysis is competing products. If you choose all the competing products wrong, waste your workload, draw wrong conclusions and hurt the team, it will be fatal.

Chestnut: I still cooked that document in the pot. At first, when I thought of mobile social interaction, I thought of WeChat. Although I didn't think it was appropriate, I added it anyway. Although there is not much space about it in the end, it is a waste of work at most. However, if the brain stew comes to the conclusion that "the effective way for strangers is to shake bottles and drift bottles, because WeChat is very large, it is suggested that mobile social products must add these two functions", wouldn't it be laughed at by the predecessors (just kidding). So how to correctly choose competing products, the so-called know yourself and know yourself. The first is to become a bosom friend:

If it is the project establishment stage, we need to know where the current market trends are, user needs, product positioning and so on.

If it is a large-scale iterative revision, it may tend to the shortcomings of old products and the characteristics of emerging products. This paper introduces an efficient method of selecting competing products by Liu Jin, as shown below. This method is relatively rigorous and complicated, and its practical application depends on the requirements of the report.

Comparison and analysis

Comparative analysis is the main content of competing products analysis. Generally, there are two points to be noted:

① Analysis dimension

The analysis of competing products may be compared from the following dimensions: strategic positioning, profit model, user group, product function, product interface (interactive mode, visual expression), data and technology. , and the analysis of competing products with different uses will be focused, which corresponds to the analysis goal determined in the first step.

While focusing on the analysis of the perspective of UE, we can refer to the relevant theory of the elements of user experience (dividing UE into five levels). When actually writing a report, we only need to fill in the corresponding contents.

② Analysis standard

No matter from which dimension comparison is made, it needs to be based on the same standard (criterion) in order to make a reasonable analysis. However, there is no written specification for the general product functions, which is probably "the same operating system, the version of the same period, the version of the same region, etc." . To do interactive analysis, it may be necessary to follow the rules as strictly as the "usability ten rules": 1, consistency and standardization; 2. Provide important system status through effective feedback information; 3, convenient and quick to use; 4. Prevent mistakes; 5. Assist users to identify, analyze and correct mistakes; 6, identification rather than memory; 7, in line with the real world of users; 8. The right of users to control freely; 9. Beautiful streamlined design; 10, help and explanation.

The general steps of comparative analysis are:

-& gt； Looking for product elements

-& gt； List and display (screenshots, labels, charts, etc. )

-& gt； List their advantages and disadvantages (think about the deeper logical relationship as much as possible and try to figure out the competition ... >>

Question 8: Does the competitive analysis report include your own products? Competitive analysis is to compare competitors' products with their own products, and of course, we need to mention our own products.

Question 9: Do you need to write your own products for competing product analysis? 5 points can be compared with competing products at last, and what points and shortcomings are summarized. The most important thing in the analysis of competing products is comparison and summary.

Question 10: What is the structure of competing product analysis? What elements give you a set of templates for competing product analysis?

1, market trend, industry position; 2. Competitors' corporate vision, product positioning and development strategy;