When opening, the door was crowded with media and customers, which was incomparable to the opening of ordinary shops. With the increasing fame of Huang Lei and Morphy, most people think that this store needs to queue up for dinner every day. Huang Lei and Morphy gave no explanation in Weibo. However, this is also human nature. After all, it is not a glorious thing to close the store because of poor management, and it is also the best way to keep a low profile.

In fact, the first thing to pay attention to when cooking is the location. You must choose a place with a certain flow of people. If you choose a remote road, no matter how good your things are, you can only do word-of-mouth publicity, which is too slow for the development of the store and it is difficult to achieve profitability. And the location is relatively acceptable, because the store is in a shopping mall. There is also cost control. It is certain that oil is so particular about ingredients, and labor costs must be included.

The most important thing is the taste. I have also eaten hot pot in Yimeng, Huang Liang. It tastes good, but it won't be unique. Finally, brand promotion, not to mention publicity, after all, the star's reputation is relatively large. As far as promotion is concerned, there are still many activities, supported by various online and offline activities. Whatever the reason, I think this is a very common thing. Don't make a mountain out of a molehill just because they are stars. It is normal for enterprises to close down.