First, catering is a special product, which is the unity of color, fragrance and taste. Not suitable for print advertisements such as newspapers and periodicals. Advertising on TV is intuitive, but it passes quickly, and I really can't see anything.
Second, the advertising of cooking is not ideal; Advertising promotes the overall image of the hotel, that is, brand advertising, and does not really form our hotel brand. Even "Quanjude" and "Goubuli" are far from world-famous brands.
Thirdly, it can never be ignored that catering is a special product, which is different from department stores and home appliances. If your advertisement goes out, there are really many customers, and you really can't cope.
The first is the clever use of "signs". For example, the "vertical" signboard is more attractive to customers than the signboard on the door or in front of the door. Coca-Cola is very eye-catching with cylindrical stores with similar products on both sides of the road. Another example is the signboard of "people and animals", like the "kind uncle" in front of KFC, which is eye-catching because of its vivid image. Others such as "neon lights", light box signs, "hanging, wall hanging" signs and so on. As long as it is properly designed, it will have a good advertising effect.
The second is to use "storefront advertising" skillfully. Using uniform fonts and colors, designing uniform patterns and making some advertising materials can highlight and deepen the image of the restaurant. In addition, exquisite food advertising pictures will stimulate people's nerves and stimulate the appetite of promoters.
The third is to use "food advertisements". Food display itself is an effective form of promotion. It uses visual effects to mobilize other sensory organs, arouse customers' desire to buy, attract guests to eat in restaurants and stimulate them to order more.
For catering enterprises, advertising can not only bring profits directly, but also increase their expenses and social responsibilities.
Catering enterprises must rely on the function of advertising to highlight their products in order to attract consumers to buy in the fierce market competition. The basic functions of advertising are divided into informing, educating and using.