The composition of the emblem of Beijing Winter Olympics is a way that the emblem is mainly blue in design and divided into three parts. The main body is like a freehand cursive script of the Chinese character "Winter" with different gradient colors, which integrates abstract slideways, ice and snow movements and calligraphy, and the two points below the word "Winter" merge into 2022. The moral is that athletes have achieved their goals and achieved complete success through tenacious struggle and ups and downs.
The design concept of the emblem of the 2022 Beijing Winter Olympics;
The emblem of Beijing 2022 Winter Olympics adopts the artistic form of China's calligraphy, which combines rich oriental cultural heritage with international modern style, presenting a new image and dream of China in the new era.
It conveys the unremitting efforts and beautiful pursuit of China in the new era to run the Beijing Winter Olympics well, realize the goal of "300 million people participating in ice and snow sports", realize the dream of becoming a sports power, promote the development of world ice and snow sports and make new contributions to the international Olympic movement.
In the selection of specific elements, the upper part of the figure shows the shape of the skater, and the lower part shows the heroic attitude of the skier. The dance lines in the middle are smooth and rhythmic, representing the rolling hills, stadiums, snow slides and festive ribbons in the venue, adding a festive visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.