First of all, our country is now vigorously supporting rural construction, and all major online platforms are actively advocating support for agriculture, rural areas and farmers. Many young people who struggle in first-tier cities will also return to their hometowns to start businesses, which will improve our living standards in rural areas, but this does not mean that you can accept imported temporary discount stores. For example, if you buy some imported food as a gift, you may not buy it. After all, in rural areas, it is still dominated by relatively cheap domestic brands.
Secondly, if you open a temporary food discount store in the countryside, the purchase channel is also a problem. After all, it is not very convenient to get the goods, which increases your cost invisibly. You should choose the goods.
Finally, if you really want to be a temporary food industry, I suggest that you can open a temporary food discount supermarket, focusing on first-and second-line domestic temporary food, or third-and fourth-line network celebrities explode snacks, and then try to add some imported food after you really do it.
Temporary food categories are also very suitable for rural markets.
At present, the main categories of temporary food are snacks, drinks, beer and milk. Among them, "puffed food, biscuits and cakes occupy an absolute number and variety in snacks;" Followed by leisure snacks, instant noodles and so on. At this stage, some first-line big-name snacks and milk are still scarce. Due to the high concentration of dairy industry and few substitutes, it is an out-and-out just-needed and drainage product. The more popular products in the temporary market are Jindian pure milk, Anmuxi, Telunsu and so on.
These are my little suggestions. If you are interested, we can communicate more together!
There are prospects, but now is not a good time. Although the living standard in rural areas has improved, there is still a lack of ideological cognition, and the understanding of imported food is still blank. This is the so-called hot business. "It is a good thing, also want to sell to people who understand. Not as valuable as a cabbage. "
Although the living conditions in rural areas are much better than before, farmers' basic necessities of life have also changed greatly, but this change is also very limited. Although farmers' lives have improved and they have begun to pay attention to diet and health issues, they still lack understanding of imported food. Moreover, it is also imported food. Once it can't be sold, it will inevitably expire.
That's not the most important thing. You know, imported food itself is not as good as you think, and it is especially expensive. Take Regan Noodles, a Korean snack, for example. The domestic price in South Korea may be equivalent to RMB 1~2 yuan dollars, but in China, it may be sold above 5 yuan after the price increase.
In rural areas, people's consumption is still at the level of "50 cents, a bag of dried noodles 1 yuan", and the taste is no different. How many people will buy these products?
Moreover, although rural people pay attention to diet now, their eating habits are still at the stage of chicken, duck and fish, and their recognition of the quality of food itself is not very high. For them, the goods they buy should match their own value, such as buying cattle to plow the fields and buying alcohol to get drunk. They need that tangible effect.
As a rural person, I am not too cold about imported food. And still on the way. I'd rather eat domestic food than imported food on the way.
To sum up, I think imported food is really popular in major cities in recent years, but it is really not suitable in rural areas. There are three reasons: first, rural people do not recognize it; Second, the rural areas are scattered, and the population flow is not so great; The third is the problem of suspension, which is easy to cause losses. Therefore, there are prospects, but it is really hard to do. Until these problems are solved, it is best not to try.
She Jiage shared his personal views, hoping to help the subject!
After the strong support of the state for the construction of new countryside in recent years, earth-shaking changes have taken place in the countryside. Many people are traveling abroad, and slowly more and more people choose to start businesses at home. Therefore, the living standard and consumption level in rural areas have been greatly improved.
But I think if we want to open a temporary imported food supermarket in the countryside, the prospects are not great.
1. Now, even in cities, imported food is only available in large supermarkets. These goods are temporary foods that supermarkets need to deal with themselves. However, did you find the problem? In every supermarket, products with particularly low prices are often the most popular among consumers. And those imported temporary foods, except those with extremely low prices, are not very popular. Because the demand for imported food is only at the high end, the price of imported food is still unacceptable to ordinary consumers. Even temporary food, some are still too expensive.
Second, as I said before, the living standard in rural areas has improved, and the concept of personal health is different from before. Although the temporary food is not expired, it is only about to expire, but only the price of imported food that is about to expire is attractive, for example, there are still three or four months before the expiration. If the food expires in one month, the demand for this kind of food in rural areas is not great and the sales cycle is short. I think the risk is still great, mainly because there is not much demand.
Third, although the living standard in rural areas has improved, people's awareness of domestic food is still high. You buy some imported food as a gift. Although it is expensive, rural people will not buy it. It is better to buy some relatively cheap domestic brands of food, because domestic brands are more famous. If you buy it and eat it yourself, it feels too extravagant. After all, it is rural, mainly agriculture. Do you think this is realistic? And now everyone has the habit of looking at the date when shopping. For example, no matter where I buy packaged food, I will habitually look at the date of packaging. If you look at the date of food packaging, you will be discouraged.
To sum up the above three points, I personally feel that there is no prospect. After all, it is temporary food. If it is expensive, no one will want it. If it is cheap, everyone is afraid of quality problems. After all, there are too many fake things now. If you really want to do this business, you might as well open a counter in a large supermarket in the urban area, because the large supermarket has a large passenger flow and people from different stalls have it. When my brother goes to a large supermarket, he will see if there are any temporary shelves. If there is, he will choose temporary food, some of which are really cheap. I remember last year, I saw expired beer in a supermarket, and it was still one month overdue. An average bottle of 330ml is less than one yuan. I bought ten dollars at that time, and I wanted to drink it anyway. This price is really cost-effective. There is also a well-known domestic brand of chocolate, the original price 100 more than a box. Because of the deadline, the price is only a dozen yuan a box, I remember it was robbed at once. Of course, those with low price concessions are rarely sold. If the normal selling price of a product is tens or more than 100 yuan, you will be cheaper by a few dollars or more, which is not very attractive. Because people who buy these products are generally working-class, real rich people will not buy temporary food.
The above is my brother's personal opinion! thank you
Thank you for inviting me. I'm in the army. I hope my answer will help you.
In recent years, the state has given a lot of policy support in agriculture, and all major Internet platforms are promoting agriculture, rural areas and farmers. Many young people who drift north and struggle in big cities choose to give up their good jobs in big cities and return to rural areas to start businesses.
Jun Jun had participated in the operation of imported food shopping malls before. I think it is a very good idea and creativity to open a temporary imported food supermarket in the countryside!
First of all, in order to give customers more choices and increase passenger flow in the early stage, many imported goods stores will enrich their products. However, due to many uncertain factors, the inventory will be overstocked, especially the short shelf life of food, and it will lose money if it cannot be sold, which is a very headache for shopping malls. Usually, the prices of imported goods are relatively expensive and the circulation rate is not that high!
Second, the rural areas have developed very rapidly in recent years under the influence of policies, and the living standards have undergone earth-shaking changes. Many people pay attention to face when they go out, such as visiting relatives. You have a different feeling from imported products, although people will not say it on the surface. In addition, the so-called temporary products are not expired foods, but the date is not a good date just after leaving the factory, which does not affect the use! In addition, the advantage of being a temporary import supermarket in rural areas is that the purchase cost is low, but it is a high-end product, so the profit is considerable, especially on holidays, the sales volume will be better!
To sum up, Jun Jun thinks it is a very good idea to build a temporary imported supermarket in rural areas. As the saying goes, there is business when there is demand, just like the second-hand market now. As long as we do a good job in the upstream, do a good job in publicity, and then achieve good quality and low price, there will be good sales. I have talked to many such import stores, and they have already done so, with good results. You can try!
The above only represents Jun Jun's personal views. If there is anything wrong, please trust me privately. Those who like Jun Jun can pay attention to my account, and there will be more exciting content to share with you!
No matter what you do, you must look at people. Not everyone can do it in the future.