In 20 15, Focus Media returned to A-share market, and its market value exceeded 100 billion, becoming the first media share in China. Focus Media's revenue has exceeded 10 billion, and the key is to seize the core scene of the elevator. Elevator is the infrastructure of the city. The daily life scene of the elevator represents four words: mainstream crowd, necessary passage, high frequency and low interference, and these four words are the core scarce resources that detonate the brand today.
Focus Elevator Media, covering 3./kloc-0.1 billion mainstream consumers in China, has more than 2.6 million elevator terminals, and was rated as. China advertising is the most powerful medium for brand explosion.
By the end of 20 19, it has covered about 170 cities and regions in China, including China and Hongkong, as well as about 25 major cities such as South Korea, Singapore, Indonesia and Thailand, and added about 24,000 sets of elevator TV media equipment, covering about 60 cities and regions in China, reaching more than 300 million white-collar workers, gold collars and business people accurately every day, accounting for.
Since its establishment, Focus Media has actively participated in various public welfare activities, donating money and materials for Wenchuan Earthquake, Yushu Earthquake, Typhoon Morakot, Ludian Earthquake and Soong Ching Ling Foundation, Aiyou Huaxia Foundation, China Foundation for Poverty Alleviation, China Normal University Million Scholarship, Guangzhou Global Alliance, Federation of Industry and Commerce to help the older generation of model workers, Chongming County Foundation for Poverty Alleviation, etc.
And allocate a lot of resources from the tight media resources every year, and publicize drug control, helping the disabled, health, safety, transportation, public morality and disaster relief through all media networks under the company.
As of 20 15, Jiang Nanchun, chairman of Focus Media, as one of the founders of Aiyou Charity Fund, is also one of the most important donors, with a total donation of more than 20 million yuan. Focus Media has donated more than100000 customized advertisements.
Aiyou Charity Foundation was founded by entrepreneurs such as Jiang Nanchun, Liu Chuanzhi and Ma Yun. Up to September 20 15, 3 1867 children with congenital heart disease and 6003 children with leukemia have been helped.
The way to change the picture of the elevator advertising frame is to unscrew the screws on the frame, and then you can take off the front panel and back panel, so you can change the picture.
How to change the video on the elevator advertisement screen? 1. It can be installed inside or outside the elevator. It belongs to forced video refreshing and forced advertising; 2. The normal operation of the equipment can be monitored in the background, and the equipment faults can be found quickly and remotely, and the scene can be handled in time without personnel inspection; You don't need to go to the scene to change advertisements. Managers can connect to the wireless network through WiFi/4G, and change the advertising content remotely through the background, saving time and effort; 4. There is a data analysis function in the background, which can count the delivery time, classify the content and calculate the advertising revenue. Sitting in the office and drinking tea, you can understand the operation of the whole platform. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.