Specific to the automotive field, what will happen? This time, I still use the exclusive data of the first half of the year from the Ministry of Public Security.
Cars, the absolute mainstream of Guangdong automobile market
As the origin of passenger cars, cars have been the mainstream of the automobile market in the past few decades. However, in recent years, the trend of urban SUVs has greatly increased the sales of SUVs around the world. In China, SUV shows stronger toughness than cars, and the market sales of SUV has gradually caught up with cars.
SUV has also become the best magic weapon for brands to attract eyeballs and attract gold. Like GAC Toyota, Mazda and Changan Ford, in addition to strengthening the layout of SUV products, they even launched cross-border models based on cars, hoping to catch up with the trend of SUVs.
In this year's1-June licensing data, the number of SUVs and cars licensed in China is 369 1 10,000 and 373 1 10,000 respectively, and the market share difference is only 0.5%, which proves that cars and SUVs are evenly matched.
In Guangdong province with unique taste, the number of cars in generalized cars reached 4 1.8 million, 72,000 more than that of SUVs, accounting for 5 1.7% of the overall market. Compared with the SUV market, it has obvious leading advantages and is an absolute majority in the Guangdong automobile market.
Never thought about it, the most original and the oldest? Learning car is the most popular model in Guangdong.
According to the editor's observation, most Cantonese people are "fundamentalists" of cars. In their eyes, the sedan is a "serious" car, while the station wagon and the hatchback are nicknamed "tail-digging dragons", which means that there is no tail, and "feng shui" seems not so good, like Civic hatchback and A6? Although ALLRORD also has a small number of fans, it is a bit difficult to become mainstream in Guangdong.
TNGA wins the Sun and Camry wins the high-value market.
Looking at the automobile market in Guangdong, thanks to the technical investment and vehicle launch of Toyota and Honda in the field of hybrid power, the sales of Accord and Camry, which cover hybrid derivative models, are riding the wind and waves in Guangdong and even the whole country, occupying the forefront of the market segment with high ranking and high proportion, and are in full swing.
Since Toyota demonstrated TNGA and Shuangqing, its dominant position in Guangdong automobile market has been further established.
With the help of TNGA architecture, GAC Toyota Camry has become the undisputed benchmark model in the joint venture B-class car market. In the first half of this year, the number of licensed Camry in Guangdong Province reached 65,438+05,889, while the national cumulative sales volume was 759,765,438+0, ranking in the forefront of the joint venture B-class car market.
Camry has also become a model in the same class, with cumulative sales reaching 2 million vehicles at the earliest. Behind the strong sales volume is the high QDR (high quality, high durability and high reliability) product gene and long-term good brand reputation injected by GAC Toyota for Camry. Coupled with the strong influence of Toyota brand in Guangdong, Camry has become the first choice for modified cars in Guangdong.
Especially after this generation of Camry adopts TNGA architecture, the product genes have changed greatly, and the more aggressive design and two-color painting have brought younger genes to it. Double wishbone suspension and low center of gravity body bring comfortable driving and control experience. With its GOA height body, the whole system comes standard with 10 airbags and TSS zhixing safety system, making it a family fun model to conquer men, women and children.
Of course, for Cantonese people who follow pragmatism, the most attractive thing about Camry is its environmental protection and economic attributes. THS of Camry? II High-performance hybrid power system, with thermal efficiency of 465,438+0%, brings extremely low use cost, which can be said to be always cool.
Camry's full display caters to two characteristics that Cantonese people cannot refuse when buying a car: reliability and fuel economy. German, American and Korean B-class cars are far behind.
In addition to Camry, Toyota has become the absolute majority of Guangdong auto market relying on TNGA. Among the top 10 models in Guangdong province in the first half of the year, there are as many as 4 TNGA models.
Although Corolla didn't win the championship, its 1.2T model was crowned as a single model with 32,000 vehicles. Sales in Lei Ling are also growing rapidly, with 25,000 vehicles sold in the province, including 6,585 hybrid vehicles, accounting for nearly 30%, and gradually establishing a high-value brand advantage.
Lexus became the only luxury car brand on the list.
Cantonese people are famous for their pragmatism, so is buying a car. Although the old Guangzhou people who hold a lot of cash are never short of money, buying a car is very low-key. Among the top ten cars, only one luxury car is on the list.
Yes, it's still a Toyota Lexus, and the luxury cars of Mercedes-Benz, BMW and Audi are gone. Even in the choice of luxury cars, everyone still takes fuel economy and reliability as the first principle.
During the period of1-June this year, lexus ES sold1.10110,000 vehicles in Guangdong, accounting for nearly14 of the national sales of 47,000 vehicles. It is no exaggeration to say that lexus ES is the main sales model of Lexus brand at present. Guangdong people's enthusiasm for lexus ES laid the foundation for the steady growth of Lexus and its sales surpassing Cadillac in the first half of the year.
Bian Xiao has something to say.
Cantonese people have a profound Toyota plot. It can be said that Guangdong people's understanding of cars was first inspired by Toyota, and in the field of luxury cars, Toyota Crown was the most recognized rich car in Guangdong in the early years. With the popularity of automobiles, Corolla and Lei Ling have become the first choice for many Cantonese people to buy cars. Camry and lexus ES are the best choices for modified cars in the eyes of Cantonese.
Guangdong people are pragmatic, low-key and pursue "stability", which coincides with Toyota's brand characteristics. If creating circle culture is the best way of automobile marketing, then "Cantonese style" may be the biggest brand circle for Toyota's development.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.