Choose 520 activity marketing plan (1) 1. General idea
520 is a popular online Valentine's Day. Because modern people pay more and more attention to romantic feelings and feel that life needs a sense of ceremony, coupled with the annual publicity and hype of businesses, 520 Valentine's Day has become one of the festivals that couples must pass. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "520" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as xx is one of the main commodities of Valentine's Day, it is suggested that the annual "xx Festival" for the xx market should start at 520, so as to "publicize" the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.
Second, the activity time
May X to May X
Third, the layout of the store.
In line with the theme of "520", it is suggested to set up a magpie bridge in the shared space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grapes, the main entrance post is decorated with green plastic vines, creating a grape trellis effect and creating a rich romantic atmosphere for Valentine's Day.
Fourth, activity planning.
(1) Section 20
1, subject
A century-old shop, a century-old friendship-XXX Festival
[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on xx market, with clear positioning, highlighting the most competitive brand reputation advantage of xx store in xx shopping mall, and attracting target consumers with good faith blessing.
2. Activity planning
The xx Festival lasts from August to the "Eleventh" Golden Week, totaling more than one month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of 520 is the warm-up period of Diamond Festival activities, which attracts consumers' attention to Diamond Festival activities and promotes the following consumption.
Romantic opening of xx Festival, seven dazzling gifts to choose from at will.
During the activity, you can choose one of the seven offers when you buy xx products for over xx yuan.
Xx yuan deduction voucher for bedding; Xx yuan suit deduction coupon; Shoes Xx yuan deduction coupon; Women's xx yuan deduction coupon; X-fold card of garment accessories; Hua Fu X-fold card; Wedding photography x-fold card.
Step 3 show creativity
Each brand has introduced several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Unique display mode, combined with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.
(2) Full-court activities
1, full-court theme activities
(1) activity theme
Romantic 520, lucky 52-52 romantic gifts worth more than 100 yuan, first come, first served.
(2) Activity planning
In-store merchants provide 52 items as gifts, set up an activity area in the shared space on Saturday and Sunday, and make a large kt version with the names and pictures of 52 items. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 52 items, and the one who meets the conditions first is preferred.
(3) prizes
Each merchant in the store provides a gift in kind of not less than xx yuan. If the commodity price is generally high, you can change it into a xx yuan deduction coupon. Consumers draw prizes on the spot and receive prizes on the spot.
(4) Prepare publicity materials
① Design and production of KT version
(2) The activity rule is water marking.
(4) tables and chairs needed for the activity venue.
2. Other promotional activities
(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the activity, anyone who buys a Valentine's Day gift coupon for over xx yuan will get a crosstalk couple package.
(2) Romantic Queqiao, Love Passing-During the activity, you can enjoy free ems express in China when you buy a single ticket of the specified category of Valentine's Day gifts for over xx yuan, and pass on romantic affection for lovers separated from each other.
Marketing Planning of Selected 520 Activities (II) I. Activity Form and Theme
The event was held in the hotel food court in the form of a separate meal, highlighting the romantic and warm Valentine's Day atmosphere.
Second, the specific arrangement of activities
1, site layout:
Arrange the hotel food court before May 10 (arrange green plants between the dining table and the corridor, post the hotel POP flag, and make good lighting configuration);
2. Advertising:
10 Posters were produced by the public relations marketing department on May/0/0, and posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.
3. Other matters of Valentine's Day activities:
A./kloc-dinner starts at 0/7: 30.
B the public relations marketing department ordered 200 roses before the afternoon of may 19.
4. Marketing methods:
Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.
Third, the menu
(X yuan/every seven people)
Seven Luo Songtang or corn cream soups.
Seven butter packages
Steamed mandarin duck (black pepper sauce/tomato sauce steak) for seven portions.
Fruit platter 1 serving
Vegetable salad 1 serving
Red wine/coffee/black tea 1.
Note: guests can also order other dishes (including Chinese food) and choose by themselves.
Selected 520 event marketing planning (3) I. Event theme:
520, online valentine's day
Second, the activity time:
20xx May 17—May 20 (Thursday to Sunday)
Three. Activities:
Activity 1: My love-I am in charge.
Romantic 520, gentle and affectionate, wear 60% off, high-grade leather shoes, travel shoes 20% off, sweaters 50% off. Tanabata is a hot sale, which makes you dress very sweet. (except express and special offers. )
All customers born on May 20th can get a Valentine's Day rose for free with their ID cards.
Customers who buy more than X yuan will be given a sweet Valentine's Day card and a rose.
Flower ordering and delivery service.
During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.
During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.
Activity 2: Love Tanabata, a romantic gift-chocolate
During the activity, a box of exquisite chocolates or a rose will be given to the goods accumulated by xx yuan on the same day (the supermarket does not discount the single ticket of X yuan). (With the shopping receipt, pick it up at the main service desk 1F)
Activity 3: 520 Affection, token to send affection.
1, jewelry: pure gold x yuan/gram, platinum Pt 950: X yuan/gram. X-fold for silver ornaments, X-fold for jade counters, X-fold for lucky diamond ornaments, X-fold for xx brand gold and X-fold for diamond ornaments.
2. Watch category:
During the activity, high-end watches were discounted xx, and a Goya series women's watch was presented (worth X yuan).
Cartoon watches and headdresses are 30% off the audience.
3. Cosmetics: xx discount (except special merchandise). 15% discount for Xx sunscreen series, 20% discount for xx series and 10% discount for xx series.
4. Run-up at school, and articles about family students. ...
Run-up in the new school year, carefully prepared for the students in the new century: X discount on luggage, many discounts on cultural and sports supplies and daily necessities. ...
5. Happy Valentine's Day on Tanabata, and the supermarket has a special sale.
Scattered peanut oil is xx yuan/barrel, bread is half price, cooked food such as delicious food and golden basket is x discount, pasta products are x discount, and eggs are on special offer from time to time!