Many friends think that there is no need to do marketing during the Spring Festival, and business is very good. Guests are all waiting in line to eat hot pot, so why do marketing propaganda?

Wu Jian thinks that the more people, the better the business, the more he publicizes his best opportunity to sell himself.

Hot pot restaurant Spring Festival marketing:

1. Create a New Year atmosphere and give small gifts.

2. The menu design, dish names and patterns of the Spring Festival highlight the auspicious and festive atmosphere.

3. Interact with customers, such as solving riddles on lanterns.

4. Send some discount card vouchers to lock the customer's spending time.

Note: there is no need to give too many discounts or concessions for marketing activities during the Spring Festival. The gift of discount cards and vouchers is to allow hot pot restaurants to have a continuation of hot pot business after the whole off-season after the first month, and there will be no sudden cliff-like decline.

The above is just a personal opinion. If there is anything wrong, please leave a message in the comments section below. Share Sichuan hot pot culture and catering experience every day. I hope everyone has a good communication. If you know more about hot pot, please search: Shu Bagong Wu Jian.

# Hotpot #

# Spring Festival #

# Uncle Shu #

Spring Festival promotion plan 1. Marketing concept

On the occasion of the Spring Festival, I wish our customers a happy Spring Festival, all the best, prosperous business and abundant financial resources! During the Spring Festival, our shop is open as usual. I hope new and old customers will visit us.

Second, the detailed rules for implementation

1, advertisement

(1) Banner: Hang a banner in front of the store, which reads "XX Hot Pot Restaurant pays New Year greetings to the people! Happy new year!

(2) billboards: placed at the door. Content: In order to thank our customers for their strong support, our store will open as usual during the Spring Festival. Anyone who comes to our restaurant for dinner will be given a mascot for the Spring Festival and a pack of wedding candy at each table.

2. Shop decoration

(1) Zodiac ornaments should have mascots.

(2) To put the word "Fu" on the gate, you can hang wax gourd lanterns dedicated to the red gate or firecrackers without chips on both sides of the gate.

(3) Store decoration should highlight the lively atmosphere.

3. Arrangement of Spring Festival dishes

(1) There is no discount during the Spring Festival. Reasons: guests have money to spend, the price of vegetables is high, and the salary of employees is high. Eating during the New Year is a kind of mood;

(2) If the dishes are good, you can arrange some high-end dishes and greasy dishes (green food and vegetables);

(3) There are many kinds of snacks, so you can buy some semi-finished products from the nearby supermarket;

(4) Customize "New Year's Eve dinner, group table reservation, Spring Festival package series table reservation" and so on. 4. Quality of service

(1), the service level should be high, the service quality should be good, and the serving speed should be fast;

(2) Pay attention to the waiter's holiday greetings, which should be concise and novel, vary from person to person, and have their own characteristics (for example, Hello, Happy Year of the Rabbit! Wish you get rich in the Year of Rabbit, etc.

Step 5 give gifts

(1), you can send a mascot of the New Year Zodiac (such as a sheep doll in the Year of the Sheep);

(2), can send candy packets (meaning sweet, round, full);

(3) You can give out red envelopes with meal replacement vouchers, and both red envelopes and candy bags can be given at the same time.

The Spring Festival is a very important festival for China people. In addition to reunion at home, people will inevitably choose to eat out. Therefore, the catering around the Spring Festival is extremely hot. In addition to the New Year's Eve dinner, people will choose different dining methods such as hot pot and barbecue in the next few days. Next, I will talk about the marketing of hot pot restaurants during the Spring Festival.

On the 1 line, we can make a Spring Festival family photo package through the online drainage of Meituan and Word of Mouth. What is the original price and the number of group buyers? On the premise of ensuring profits, pay more attention to what the elderly and children like to eat, because there are many family dinners during the Spring Festival, which will increase customers' goodwill.

Offline, you can give discounts, send food and cash coupons, but now people are tired of these methods. You can use the Spring Festival peak season to be a member, such as saving 500 to get 200 free, and at the same time enjoy the members' dishes, so that everyone will feel very valuable. The food is cheap, and there are more than 200. Why did the hot pot restaurant dare to send it like this? Because compared with hot pot restaurants, there are not so many people in the kitchen, and the profit of dishes is relatively high. If you can't spend it next time, you can use it again to increase customer stickiness. I used this trick when I was a hot pot restaurant, and many people did it.

So much for sharing. Thank you.