Introduction of box horse fresh food
The new retail format, Box Horse Fresh Life, is Alibaba's new retail format and belongs to the new supermarket structure. Its main business includes supermarkets, vegetable markets and restaurants. The biggest feature of box horse fresh life is that it can be delivered quickly in a short time, and it can be delivered within the shortest 30 minutes.
Customers are the three major businesses of box horse fresh food, serving different groups of people, including sports people who are willing to go shopping in supermarkets, and some home users who work during the day and stay at home at night. Among them, restaurants are aimed at working people to greatly improve their food convenience.
Competitive advantage: Box horse fresh food can be delivered in a short time, which has great advantages in transportation. At the same time, fresh box horse can be purchased directly from vegetable base, which minimizes intermediate links, so it can save consumers a lot of costs through the advantages of supply chain.