A man born in the 1980s who came from a poor family turned from a debt of more than 50,000 yuan to a billionaire in just 5 years. This is not a novel, but a true story that happened to Liu Pengfei.

Liu Pengfei was born in a peasant family in Ningdu, Jiangxi Province. He has two sisters and one brother. The family of six lives in a dilapidated yellow mud house.

Children of poor people have already become masters. Ever since he was in elementary school, the first thing Liu Pengfei did when he came home was to help the adults with farm work, and then do his homework.

Liu Pengfei matured precociously. After entering high school, his family background became a big stone weighing on his heart. He was entangled in his family's livelihood, and often told himself through gritted teeth: He would let his family live a good life in the future. Sometimes, he would run to the scorching sun and stand there in the summer noon, letting himself be exposed to the sun; he would run to the fields in the evening, letting mosquito bites bite him without escaping. He believes that only by enduring hardship can a poor child like him be able to gain a foothold in society in the future.

His business talent first emerged

In 2002, Liu Pengfei took the college entrance examination for the first time, but his results were not satisfactory. Although he entered the second-tier college, he was not satisfied with the college he was admitted to and did not register. In order to make money to repeat his studies, he went south to Guangdong to find a job, but encountered obstacles everywhere.

After working hard to earn some money, he went home to repeat his studies for half a year and took the college entrance examination again. This time, the results were worse than the previous year. Finally, he was admitted to the Business School of Jiangxi Jiujiang University, and he decided to register.

It was a great joy for the family to have a college student, but the tuition of more than 7,000 yuan left the family at a loss. The family scraped together everything and only managed to scrape together more than 4,000 yuan.

Liu Pengfei, who had been in Guangdong for half a year and experienced the magic of business, made a bold decision: apply to the school to postpone registration for one month, use the more than 4,000 yuan to make money, and earn the tuition fees through self-reliance. Freshmen have to buy daily necessities after registration. He believes that there are great business opportunities on campus.

So, Liu Pengfei used the hard-earned money of more than 4,000 yuan to purchase a batch of washbasins, buckets and locks, and set up a street stall on the university campus. After more than a month, not only did he collect enough tuition, but he also slightly surplus. After accumulating a certain amount of experience and connections, he realized industrial upgrading and started a travel agency business. He enlisted the help of several close classmates and juniors, organized a tour group with students on campus, chartered a car to travel to Lushan Mountain and other scenic spots, and the return on investment reached a new level.

In this way, Liu Pengfei completed his university studies by working part-time. Within four years, his family encountered a major change: his father died of cancer, and he owed more than 50,000 yuan in debt during his treatment.

In the summer of 2007, Liu Pengfei graduated. He majored in finance, and his classmates all went to banks and other banks to get a job. Those with strong abilities and connections even found good jobs in big cities such as Beijing, Shanghai, and Guangzhou. But Liu Pengfei didn't want to follow the crowd. He believes that big cities are not suitable for development by people like him who have no advantages in education and background. He wanted to go to the coastal city to make his own way. On "Xinwen Lianbo", he saw that nearly 90% of the world's Christmas gifts come from Yiwu, and found out from the library that more than 1,000 containers are shipped here every day to all over the world. He felt that there must be more opportunities in this place, so he bought a laptop and rushed to Yiwu.

After arriving in Yiwu, the penniless Liu Pengfei found a friend who worked here on foot and settled down temporarily. The next day, he started walking around the streets looking for a job, and was eventually hired as a salesman by a foreign trade company, with food and accommodation included, and a monthly salary of 1,400 yuan.

Throw your hat over the wall first

One night, Liu Pengfei and his girlfriend were walking in Yiwu Meihu Park and found that passers-by were stopping to look up. Liu Pengfei looked up and saw several glowing lanterns floating in the air, suspiciously like visitors from outside. The two young people who had never seen the Kongming Lantern suddenly felt novel and excited. While looking at it, Liu Pengfei suddenly had inspiration.

The next day, Liu Pengfei walked into the dazzling Yiwu International Trade City and found that there were only three or four stores selling Kongming lanterns. This discovery surprised him. After returning home, he started to search online again. No one was selling Kongming lanterns on the three platforms of Alibaba, Made in China, and Environmental Resources. However, when he searched on Google, there were people abroad who were looking to buy Kongming lanterns.

Liu Pengfei analyzed that this new, strange and special product contains huge business opportunities and is very suitable for him to do. First of all, there are not many manufacturers, competition is not fierce, and the industry is immature; secondly, profits are high, investment is not large, and it is easy to do; finally, there is still a huge market demand abroad, and doing external orders is definitely the fastest way to make money, because Shipping goods in units of cabinets is more efficient than domestic wholesale sales of small orders.

In just two days, he decided that the Kongming Lantern was the most suitable entrepreneurial project for him.

After receiving the 1,400 yuan salary he earned in the first month of working, Liu Pengfei said goodbye to his boss. He used 400 yuan of it to purchase more than 100 Kongming lanterns and opened an online store specializing in Kongming lanterns. Since he doesn't have much inventory on hand, most of the time he waits for customers to place orders before going to the market to purchase and deliver goods. In one month, he actually earned more than 3,000 yuan. Liu Pengfei, who had tasted the benefits for the first time, became more convinced of his choice.

Immediately afterwards, a big order fell from the sky: a Wenzhou trading company intended to hand over a 200,000 yuan business to him, but the company wanted to inspect Liu Pengfei's company on site.

This made Liu Pengfei anxious, because his so-called company was actually the rental house where he lived, which was converted from a bathroom on the 6th floor, with a monthly rent of 600 yuan. Liu Pengfei asked around and found a simple office and a small factory building, which he rented temporarily for a day, hoping to perform a play when customers from Wenzhou visited.

A few days later, the customer arrived as promised, but Liu Pengfei suddenly regretted it. He felt that deceiving the other party in this way was not in line with his own principles of life, and the secret might be exposed in the middle. So he mustered up the courage to reveal his conspiracy to the client. Unexpectedly, the client not only did not leave, but was deeply moved and thought he was so honest and worthy of trust.

The production of Kongming lanterns is not difficult. Liu Pengfei completed the business according to quality and quantity in just one month, making a net profit of 100,000 yuan. This was the first pot of gold in his life.

In October 2007, Liu Pengfei established Feitian Lighting Factory in his hometown of Jiangxi, which mainly produces Kongming lanterns. Sales are in Yiwu and production is in Jiangxi. The whole family works together, producing up to 500 pieces per day.

In 2008, he successively established 6 factories in Xianju, Yiwu, Jinhua and other places to meet more order demands.

Doing it as soon as you have a project is called throwing your hat over the wall first. Liu Pengfei said.

It only took Liu Pengfei less than a year to go from having nothing to becoming the King of Kongming Lantern.

Put eggs in different baskets

If you think Liu Pengfei will be satisfied with this success, you are wrong. In his opinion, the Kongming Lantern only opened a door for him to start a business. The infinite scenery behind the door on the dangerous peak is what he is more interested in. After making so much money, it is better to create greater value. When Liu Pengfei discovered that the only one who could surpass him in the field of Kongming Lanterns was himself, he decided to find a new place to show off his skills.

Cross-stitch is the second field he ventured into. In June 2008, a student who had previously joined him found that the cross-stitch industry had low investment, low barriers to entry, and there were not many domestic large-scale enterprises, so he recommended it to Liu Pengfei. Two months later, Hong Kong Lingquan Cross Stitch Co., Ltd. invested by Liu Pengfei was established, with his junior as the general manager and himself as the major shareholder. One year later, Lingquan Cross Stitch's brands including Athens, Jinxiuge, and Yiren Embroidery House occupied the top five positions in the domestic cross-stitch market, achieving annual sales of more than 30 million.

The idea of ??starting a company just got out of hand. In March 2009, Luther Graphics Design and Printing Co., Ltd. was established; in May 2009, Pengdao Arts and Crafts Factory was established; in May 2010, Feitian Optoelectronics Technology Co., Ltd. was established. Until now, he has invested in and established 8 companies, involving Kongming lanterns, cross-stitch, digital oil painting, fluorescent boards, printing, home furnishing, clothing and other fields.

These companies may seem to have nothing to do with each other, but they actually have a lot in common. Liu Pengfei explained that the fields he invests in are all emerging industries with low entry barriers, immature industry development and certain market prospects. Some people have raised objections to this rapid horizontal development, but he believes that now is the time to seize the territory and seize the territory. If you find a good project, don't worry about it until you get started.

This investment model is bound to have risks. In February last year, Liu Pengfei established an umbrella processing factory. Due to poor decision-making, the factory closed down nine months later, which also caused him a direct loss of 200,000. I earned all this money before, and I didn’t strictly calculate the rate of return when I established it.

Regarding this failure, Liu Pengfei took a very open-minded view. He even realized that he was right to open so many companies. He put the eggs in different baskets. If one basket was broken, there would be others. It reduces the risk.

Hero Complex

Another reason why Liu Pengfei established 8 companies is the hero complex in his heart. This young man born in the 1980s, who has been obsessed with celebrity biographies since childhood, regards *** as his idol, and talks about conquering the country and making revolution. Those junior students who defected to him were regarded by him as like-minded revolutionary brothers.

There are no successful individuals, only successful teams. In order to retain these brothers and give them more motivation, Liu Pengfei chose to open several more companies and let his brothers serve as general managers of the companies. How can a newcomer who has just graduated from school be a good CEO of a company? Liu Pengfei doesn't seem worried about this: Who is born to be the boss? I myself was forced to do it by chasing a duck on the shelf. In his eyes, a person's loyalty and moral character are the most important. As for personal abilities, they can be cultivated later.

After all, the position of general manager is limited, so Liu Pengfei thought of the joint-stock system again. He took out part of the company's shares and distributed them to more than 20 key members of the company. These people were mainly his alumni, and they were all brothers who had worked hard with him. My ideal is to be the most wealthy, most prosperous and most prosperous, and to establish a joint-stock system for all people. Let every employee of the company have a share, this is Liu Pengfei's ideal enterprise, and he regards this as a great cause. The first problem that this business needs to solve is housing. He wants to build a high-rise building in Yiwu so that employees no longer have to worry about high housing prices.

In addition to supporting his brothers who started their own business together, Liu Pengfei also did not forget his younger classmates. He established the Feitian E-Commerce Foundation at his alma mater, specifically for college students to start their own businesses.

An excellent company must win the respect of society. Liu Pengfei, who has tens of millions of assets, looked back on his entrepreneurial journey and mentioned the saying that times make heroes. In his concept, the so-called current situation refers to Yiwu, the largest small commodity market in the country and an e-commerce platform that has developed rapidly in the past decade, and that hero is himself. From wanting to be a policeman who catches bad guys when he was a boy, to wanting to be a boss who builds houses for his employees as an adult, Liu Pengfei's heroic complex seems to have never changed.

Liu Pengfei’s next step is to plan to launch a women’s clothing brand, and it is best to get investment. Considering that the market for Kongming lanterns and cross-stitch is too small, he hopes to give this new brand a chance to go on the market. For him, he must build a great and influential company in this life, but now his Feitian Industry is just a decent enterprise at best.

Obviously, for Liu Pengfei, there is still a long way to go.

Dawang grass roots