Ten classic successful marketing cases 1. Transfer marketing
The traditional product of Shanghai Industrial Sewing Machine Co., Ltd. is difficult to maintain because of its high cost. Decided to transfer the sewing machines that the company is difficult to produce in Shanghai to the mainland with low production cost to establish a production base. The production cost of such a pack of needles was reduced to 0.3 yuan, which enhanced the market competitiveness and regained the lost market.
Ten classic successful marketing cases II. Limited marketing.
Japanese car companies have launched classic and unique styles? Le figaro? New car, very popular. Instead of desperately increasing production and expanding scale, the company publicly announced that it would only produce 20,000 cars a year and sell them in limited quantities. As a result, orders surged to more than 300,000 vehicles. To be fair, the company draws lots for all subscribers, and the winner can be the lucky one to buy this car. As a result, products are in short supply and the market is tight, so that enterprises always maintain their advantages.
Ten classic successful marketing cases 3. Reverse marketing.
Xinhua Fur Factory in Jining, Shandong Province didn't go with the flow in the predicament. One year, China's fur production and export were compressed and domestic sales were not smooth. Many manufacturers stop buying and compete to sell at lower prices. After investigation and analysis, sizing up the situation and reverse marketing, the factory borrowed 4 million yuan and bought it at a low price. A few months later, the market demand rebounded, the price of fur rose, and the factory made considerable profits.
Ten classic successful marketing cases 4. Cultural marketing
The microwave oven produced by Galanz Group is a new product. In order to tap the potential market, the group has launched a large-scale microwave oven knowledge promotion activity all over the country, introducing microwave oven knowledge in all directions. In addition, it has compiled the world's most comprehensive microwave oven cookbook, 900 microwave oven use cases and cookbooks, and given away hundreds of thousands of free copies together with the book How to Choose a Microwave Oven, which has made Galanz deeply rooted in people's hearts. The market share is far ahead.
Ten classic successful marketing cases 5. Start marketing.
Hisense Group has learned through in-depth investigation that color TV sets have great development potential in rural areas. Therefore, the group has formulated a marketing strategy to start the rural market in an all-round way and put it into practice quickly. In view of the special situation in rural areas, they developed color TV sets with high sensitivity, wide power supply adaptability, good reliability, low power consumption and appropriate price, which met the special needs of farmers for product price and reliability to the greatest extent, opened up a broad rural market and achieved remarkable economic benefits.
Ten classic successful marketing cases 6. positioning marketing
An important factor of McDonald's success is its clear marketing orientation-mainly for teenagers, especially children. They carry out various promotional activities according to the characteristics of teenagers and children, such as happy birthday parties and giving away McDonald's toys, so they stand out from the market competition.
Ten classic successful marketing cases 7. Profound marketing
There is a chocolate company in Japan that wants to cultivate Japanese youth. Valentine's day? Used for * *, but the effect is not ideal, however, the company has determined the strategic direction and made unremitting publicity? Valentine's day? Finally, I achieved my goal. Now, where are young people in Japan? Valentine's day? Giving chocolates to each other has become a trend, and the company's chocolate sales have soared, and its business has become more and more prosperous.
Ten classic successful marketing cases 8. Characteristic marketing
There is a little-known shop in America. Many clothing stores are optimistic about operating high-end clothing, but they do the opposite, specializing in spare parts and single-piece clothing produced by clothing manufacturers. The specifications are not matched, and other stores are unwilling to take care of it. What do the shops sell? A price? Our marketing strategy is that all clothes, regardless of style, specification and color, are sold at a price of $6, which meets the needs of most consumers and production has flourished since then.
Ten classic successful marketing cases 9. Price limit marketing
Jiangsu food market city, a three-star city in Nanjing, stipulates that 2 16 delicious dishes of each faction are hosted by famous chefs, and customers can choose any number.
When paying the bill, how did it go? Maximum consumption limit? 50 yuan per person, no charge for excess consumption. If the per capita consumption is less than that of 50 yuan, it will be charged according to the actual consumption. This move is well received by consumers, and the food city is full of customers every day.
Ten classic successful marketing cases 10. Borrowing name marketing
Johnson developed it? Makeup cream? When will you adopt? Shine by name? The way to sell. He drew up an advertisement: When you have used Frey's powder makeup cream, you will get unexpected results. ? This advertisement seems to promote Foley, but it is actually promoting itself. In less than half a year, Johnson became famous and quickly occupied the American black cosmetics market.
Content abstract: Some classic marketing cases can always bring us some inspiration! The following are ten classic successful marketing cases. What can we learn from these classic cases? Let's go and have a look with the World Factory Network!