Food drives the primitive wood energy in the human body, which can not be ignored. As a professional photographer, we should use our own skills and humanistic thoughts to express the creativity and beauty of food, so that the pictures of food can stimulate the viewer's taste and evoke memories of life.
Today, with the development of media, especially WeChat friends circle, WeChat official account, Weibo, QQ space and website platform blog, our requirements for food pictures are very diverse, and the traditional recipe shooting method has become monotonous.
We need more creative pictures, full of touching life breath.
The popularity of large-screen mobile phones and the blowout development of food apps such as WeChat circle, WeChat public platform, WeChat business and Meituan have made me deeply understand; Traditional shooting techniques can no longer meet the actual shooting needs of various shops.
After all, traditional lighting photography is mainly used for the expansion of album dishes and advertising creativity. But now, these two aspects account for less and less in the whole food shooting practice.
The needs of food photographers
For example, many of my hotel customers push pictures and texts on WeChat official account every week, including catering at least once every two weeks. For example, the promotion of homemade moon cake gifts in the Mid-Autumn Festival every year and the launch of corresponding group accommodation and conference supporting services during the annual meeting require a large number of catering photos;
This is true of regular hotels, not to mention all kinds of gourmet shops, restaurants, and countless micro-shops related to food; Therefore, the market demand for food photographers is very huge;
How to be a food photographer
I found such a phenomenon: photographers pay more attention to the technology behind beautiful pictures; The dream of all photographers is not only to create art, but also to make money;
So since I wrote this article, I have such a goal:
What I write must be practical, both practical and interesting.
The most direct embodiment of practicality is that you can learn photography technology and then use it to make money.
When I say interesting, I mean I won't pretend to be profound and make professional photography unattainable. I want to talk about the interesting practices behind professional skills.
Food shooting involves two technologies:
Commercial shooting technology that can take orders (menu, advertising creativity)
Life food shooting technology
Commercial food shooting is mainly based on dishes, but life food shooting has become more and more popular in recent years.
The biggest feature of life food pictures is narrative, so you will find that.
Taking a single photo is better than taking a group photo.
Only by combining pictures can we show the atmosphere of the food scene. Similarly, when displaying, it is best to show it with a set of pictures, just like using pictures to guide readers on a gourmet journey. Many people think that pictures can only choose one "best" masterpiece, which is influenced by traditional magazine media.
In the past, the paper media (or food picture books) were limited by the number of printed pages and could only publish the best pictures carefully. When a picture can't show all the secrets of food, it needs to be supplemented with a paragraph.
However, in today's era when self-media platforms and screen reading have become popular, there is no page restriction, so it gives us great freedom to show pictures and stories, and readers also enjoy attractive food in all aspects.