Perhaps you have also thought about low-cost drainage to get customers in Tik Tok, mainly through content drainage.
But what exactly do you want to shoot?
Just no interesting people, no topics to explode. It seems that making jokes like everyone else has nothing to do with drainage. What should I do?
So today we're going to watch a separate video. What food-related content can be exploded?
1, challenging related topics
For example, 100 yuan to eat series. This is a hot topic officially initiated by Tik Tok, which has been questioned by many broadcasters. There is also the challenge of Banu Maodu Hot Pot, and you can get Banuka by making a video.
Tiangongyuan snacks play the challenge well. Every day, there is a "live broadcast of eating steamed stuffed buns by a big stomach king". Eat 55 steamed buns in 60 minutes, and the bonus is 8888 yuan.
Eat 30, free of charge+reimbursement of 888 yuan. Attracted countless people to challenge.
Shooting videos in challenges and new communication materials. One of the challenges was successful, and won the challenge prize of 1 0,000. The live video was praised by 162.8W on Tik Tok.
2. Hide how to eat, hide menus and code words.
3 yuan has a bowl of "Haidilao Tomato and Beef Rice" and "Eggs and Shrimp with Slippery Beans". COCO's hidden menu satisfies the curiosity of consumers-"It turns out that this store still has such a way to eat. Why didn't I know before? "
This kind of video is not only for communication, but also highly related to the restaurant, which really makes customers remember and want to eat.
3. Choose a dish with strong communication.
For example, a bowl of wine in Xi 'an is the most typical dish that interacts with customers. Drinking a bowl of wine will set the characteristic food commercial street in Yongxingfang on fire, which leads to many scenic food streets imitating it now.
There are also high-value, eye-catching dishes and dishes, which can also win the attention of the audience and have recognition.
4. Break the cognitive food scene
Food scenes can break people's usual cognition and form a hot spot of communication.
For example, cooking with the largest pot in the whole network, the family version of the food scene gives a shocking viewing experience.
Cooking at home has never seen such a "big" scene, and everyone will want to see how it is made.
5. Take food safety as the starting point.
The safety of ingredients is also a concern for everyone.
For example, there is a noodle restaurant called AUO in Nanjing, which is the starting point, and released a video on Tik Tok to make the food production process transparent.
This has the advantages of dispelling consumers' concerns about food safety, establishing brand image and improving the arrival rate of offline customers.
6. Make good use of social hotspots
For example, in this epidemic, the operation of hometown chickens has won countless goodwill for the brand.
In order to survive the difficult period of the epidemic, the employees of Laoxiang Chicken took the initiative to reduce their salaries and signed a petition. After the chairman of the old country chicken got the petition, he tore it up on the spot and said something.
This scene was filmed and sent to Tik Tok, and the number of related topics reached130,000. Moreover, this video also broke through the Tik Tok platform and spread all over the network.
From a commercial point of view, this wave of operation is definitely profitable.
Step 7 pass on love
For example, Tik Tok, a noodle restaurant in Gan Qing, often gives 3 yuan, a migrant worker and an old man, a large bowl of noodles with rich contents.
This account has won tens of thousands of praises because of many similar videos that convey love.
Above. If you are in the catering industry and want to use Tik Tok as a low-priced customer, you can try to start with the above shooting content.
If you are interested in Tik Tok marketing, please consult online.