There are several reasons for this. Quite simply, many people have no idea what "natural history" means. They think this is a publication related to museums. Don't laugh, someone really contributed that he just took something from the stall or something. An important channel of this magazine is the student market, and when primary school students order books, teachers usually send a list, and parents usually easily hook up with "primary school students' compositions" and have no idea what "natural history" is (this is what the school website publisher said). An important way to raise awareness is to advertise, which requires a lot of money. A few years ago, foreign periodicals entered China, and many people spent money on advertising, which can be seen in subways and airports. But chinese national geography's business strategy will not throw money in this direction. In recent years, natural history magazines have really expanded their popularity by word of mouth, going to school lectures and other activities, and the effect is slow. It is very important that there is a lack of "adult" popular science market in China as a whole (it has been nearly two years since shells caught fire). When it comes to popular science, it is often a matter for primary school students. After entering middle school, fewer people watch science popularization, and even fewer adults watch science popularization. Reading habits are closely related to market supply. To put it simply, it is obviously wrong to put the natural history of Mickey Mouse magazine on the bookstall, which is different from story meeting and fashion, and there is no suitable place to put it! In fact, the solution is to put natural history and chinese national geography together. ) natural history magazines are not aimed at young friends, but there is a lack of similar magazines in China. This is not a situation of "I have no competitors for nothing", but a situation of "publishers are difficult to release and advertisers are difficult to vote".