As follows:
Vertical means that your content is consistent with the field you choose, and an account should always output the same content. If you say that you are a funny joke today, cook tomorrow and exercise the day after tomorrow, there is no doubt that you are a video creator without vertical content.
The vertical content is as follows:
1. First is the name, and your name can also represent your content/IP; If you use your own name/nickname as the ID and your own name as the nickname of vertical production content (that is, the videos released are at least of the same type or mode), you generally want to establish a strong IP image.
For example, Dracula K, Uncle Noisy, Black-faced V, Mountain Village Xiaojie, Keiko, Modern Brothers, Rabbit Teeth, Zen Little Monk, etc. These names directly represent that person, that image, that content and IP.
2. Some people don't use their names or use them directly as nicknames, but nicknames are best related to the content and can make people understand what you do. The best effect is to know what you do by looking at your name!
For example, performance team, PS dry goods, seven-ring house sister, wonderful interviewer, Bigger Institute (all kinds of knowledge sharing), Beijing spy (looking for food), global village commentator, Ness passerby, brain opening action, Guangdong knowledge one or two, refueling, junior girl, canteen night talk, mobile phone photo skills and so on.
3. Then there is your content. Vertical output of similar but very different content in your chosen field is definitely necessary ~ Let me give you an example (mainly divided into two categories):
Knowledge: Understand relevant content through interest matching; History, cold knowledge, life tips, entertainment gossip, horoscope, language, etc. Practicality: users can record and even study, in life, at work and in emotion.
And dry goods. Now our short video has gradually expanded from one point to the full operation of an IP. We need not only short videos, but structured content output, which needs the support of various content forms.
For example, good recommendation (how does a little girl who has just entered the makeup industry choose the cosmetics that suit her? What is dry skin used for? What is the oil skin used for? Evaluation, etc. ), software tutorials (PS, PR, WPS, etc. ), clothes and beautiful women, how to make your girlfriend happy? Wait a minute.